Trusted Storytelling in Marketing Experts 2025

Tom Haberman, CEO and Creative Director of Studio4Motion, has more than two decades of experience in branding, marketing, and digital innovation. Over the years, he has consistently driven success for photographers and other creative professionals by championing cutting-edge strategies for remote client acquisition and engagement. Through the development of the Ultimate 8-Step Marketing Strategy and the Content Cascade System, Tom has helped countless professionals attract high-quality leads, cultivate strong client relationships, and close deals—entirely online. His approach combines creativity with technology, offering practical, step-by-step methods for building trust and rapport in virtual settings. Tom has written 7-Figure Photography Business Secrets and The Practical Power of ChatGPT, where he merges hands-on experience with forward-thinking solutions. Having traveled to over 50 countries, he draws on a global perspective to understand diverse audiences and cross-cultural nuances in remote selling. Tom has also scaled multiple brands of his own—such as 1HEADSHOT.com, TomsWorldCollection.com, and TomsVisuals.com—giving him firsthand insight into effective remote business strategies. Tom’s philosophy centers on client-first storytelling, a vital element in engaging today’s digital audiences. He is passionate about sharing proven techniques that help businesses thrive in an increasingly connected, online world, making him an ideal voice for anyone looking to enhance their remote sales and marketing success.

Jennifer Schenberg is the CEO and Chief Storyteller at PenVine, a B2B tech PR agency with more than 30 years of success scaling startups, unicorns, and Fortune 500 enterprises. Over the course of her career, Jennifer has created nearly a dozen technology categories, from launching the precursor to SaaS to establishing mobile advertising in the U.S. and introducing mobile visual search globally. Jennifer has established market leadership for global brands including TransUnion, Fandango, HPE’s Aruba Networks, Persistent Systems, Sprinklr, and Leviton. Her earned media strategies for startups attract high‑value exits to industry giants, including Google, Cisco, and Avaya. For select early‑stage clients, she serves as CMO‑in‑residence, helping founders define their brand identity, create go‑to‑market strategies, and build customer programs that earn authority and trust. A recognized voice in business and communications strategy, Jennifer has appeared on ABC’s 20/20 and been featured in ForbesWomen, Crain’s New York Business, USA Today, and PRWeek. She's a former All-American track & field and cross country athlete who enjoys traveling, running for fun, and spending time with her family.

I help CEOs, Founders, and Visionary Leaders transform their digital presence from a cost centre into their most powerful profit engine. I believe a leader's brand shouldn't just be seen, it should drive business. That’s why I go beyond basic design to build strategic online systems that blend creative storytelling with smart automation, AI, and performance marketing, delivering not just visibility, but measurable ROI. How I Create Scalable Growth & Lasting Impact → Build Authority-Focused Personal Brands: Blending strategic storytelling with SEO to transform leaders into recognised voices who inspire trust and measurable growth. → I build automated growth systems that transform your digital presence into a self-sustaining sales engine, operating 24/7 beyond the limits of ad spend. → Strategic Content & Brand Marketing: Developing Content Strategies, Brand Designs, and Marketing Campaigns that amplify visibility, trust, and conversions. → Ghostwriting for Thought Leaders: Shaping powerful, authentic narratives that elevate your voice, build authority, and position you as a trusted industry leader across digital and editorial platforms. Results: •Proven Impact for Clients: Reduced Customer Acquisition Cost by 60% by replacing paid ads with a Seo personal brand system. •Achieved 5x higher engagement on a founder’s LinkedIn content through optimised posting strategy and storytelling. •Delivered 3.5x ROI in 3 months for a skincare founder via AI-powered content, SEO, and funnel optimisation. Why Partner With Me? Because your online presence isn’t just a brand—it’s a business asset. I ensure it delivers meaning, momentum, and measurable ROI through strategy, storytelling, and systems that scale. Together, we’ll build a brand that doesn’t just tell a story, it drives revenue, builds authority, and creates lasting impact. https://seoportfolio.in/

Creating content and ghost writing your brand story to engage your ideal audience. Publishing the APeeling Magazine. I'm unique in my industry because I have experience in sales, marketing, advertising, investments, design, and storytelling. People who want high quality results delivered within deadline call me

I help brands bridge the gap between technical visibility and human connection. In an era where digital noise is at an all-time high, I specialize in building organic growth engines that transform standard search presence into lasting market authority and measurable revenue. As the Managing Director of Empire State SEO, my approach is rooted in a rare intersection of disciplines. I combine a rigorous MBA-level strategic framework with deep-level SEO execution and high-stakes brand positioning. This ensures that every campaign isn't just "ranking" on a page, but is actively communicating a cohesive narrative that resonates with the right audience. I believe a brand’s greatest asset is its ability to command attention through a blend of data-driven precision and authentic storytelling. Whether I am consulting for an early-stage startup or a scaled enterprise, my goal is to navigate complex market shifts and technical volatility to deliver sustainable, compounding digital growth. With over a decade of experience across various industries, I have dedicated my career to helping businesses align their brand identity with their core operational objectives. At the end of the day, I don’t just deliver traffic; I deliver the strategic clarity required for brands to own their industry’s digital skyline.

Mark MacDonald is a seasoned strategist and creative with 4 decades of expertise in powerful Branding and Marketing Communication based on reliable research. He's the go-to guide for effective church communication, branding, and logos. As a bestselling author, engaging speaker, and founder of BeKnownforSomething.com, Mark empowers church leaders to communicate with impact.

Cofounder of Column Five, a b2b marketing agency that specializes in brand and content marketing for SaaS companies. An expert in marketing and brand storytelling, he is the host of the "Best Story Wins" podcast, which features conversations with marketing leaders who are winning hearts, minds, and marketshare. He is also the co-author of “Infographics - The Power of Visual Storytelling” and has taught courses on information design at Columbia University.

I’ve always believed that marketing, at its best, is not about persuasion — it’s about meaning. It’s about finding the right story, giving it form, rhythm, and emotion — and letting it move people.

Viral marketer, founder, & creator. * 400k+ followers across my tech/business Instagram (edward.builds) and TikTok (@build_in_public). * Media appearances including 20/20, Good Morning America, The Today Show, The Huffington Post, Forbes, and The Daily Mail. * 1b+ views with viral videos and images. * SEO consulting for Microsoft, Procter & Gamble, ADP, Time Inc., others. * Monthly in-person digital marketing class with 70-100 attendees per class. * Co-founder and Marketing Director of remote communication tool with over one million users. * Organizer for largest blockchain meetup group in the world. * Co-founder of World of Ether, called top blockchain game in 2018 and 2019.

I consult on marketing projects that need a combination of strategic expertise and hands-on execution. My focus areas: - Digital marketing & campaign strategy - Event marketing & visibility planning - Content strategy, SEO, & AI search - Brand positioning & messaging

Steve Drury is a forward-thinking digital strategist and the founder of web-aviso, a Formby-based consultancy that has been at the forefront of search technology since 2004. Steve has transitioned from a creative background into global banking media technologies and traditional SEO to become a specialist in the next generation of digital visibility: AI Search Optimisation (AISO) and Generative Engine Optimisation (GEO). As traditional search engines evolve into AI-powered "answer engines," Steve has positioned web-aviso as a leading UK consultancy for businesses seeking to remain visible in a "zero-click" world. He specialises in ensuring that brands are not just found by algorithms, but are accurately cited, recommended, and trusted by Large Language Models (LLMs) such as ChatGPT, Perplexity, Google Gemini, and Bing Copilot. Steve’s approach to AI is uniquely colored by his extensive background in psychology and the mystery arts. An internationally respected author and consultant for professional mentalists and psychic entertainers, he understands the nuances of human perception and 'inner rapport' (the specialist publishing company he also runs). He applies these psychological principles to digital marketing, ensuring that AI-generated responses for his clients are framed with the right sentiment, positioning them as experts, local specialists, or trusted authorities. Corporate Rigour Meets Creative Innovation Before founding web-aviso, Steve managed EMEA region communication media divisions for one of the world's largest global banking corporations. This background in project management (incorporating ITIL and Six Sigma methodologies) allows him to provide SME clients with agency-level strategy and technical precision without the typical agency overheads.

## SHORT BIO Joe Toscano, CEO / Co-Founder of Service Stories: With over 13 years of UX and software development, including time at Google where he worked with AdWords + AdWords Express merger Joe knows SEO and AI better than most. He also spent nearly a decade as COO for Gateway Auto, his family’s auto shop, helping it grow from $3M to $11M AR through digital transformation. Toscano is a serial entrepreneur, published author, and international keynote speaker on the topic of technology and humanity. You might have read his book, Automating Humanity or Forbes articles; you might have seen him on Netflix's "The Social Dilemma; or maybe you've seen him on stage or on various media appearances from podcasts to national news broadcast. 🚨 Table of Contents 🚨 • 🧠 AREAS OF EXPERTISE • 🏆 KEY ACHIEVEMENTS & MILESTONES • 📣 MEDIA & SPEAKING HIGHLIGHTS • ✅ AVAILABLE SPEAKING TOPICS • 📚 FOUNDER STORY: FROM GOOGLE TO GATEWAY AUTO 🧠 AREAS OF EXPERTISE • Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) • Artificial Intelligence and Machine Learning applications • Technology ethics and responsible AI development • Digital transformation for service-based businesses • User experience (UX) design and software development • SaaS platform development and scaling • Entrepreneurship and startup growth strategies • Content marketing and omni-channel optimization • Small business operations and automotive industry • The future of work and human-technology relationships 🏆 KEY ACHIEVEMENTS & MILESTONES ### Technology & Innovation • Consulted for Google on AdWords/AdWords Express merger • Managed Google My Business (now Google Business Profiles) • Helped launch Google's entire hardware line • Created Reply.ai—award-winning chatbot maker for small businesses • Won Cannes Lions for Reply.ai innovation • Won Clio Awards for chatbot technology • Won Webby Award for digital innovation • Won Shorty Award for social media innovation ### Business Leadership • Grew Gateway Auto from $3M to $11M ARR as COO • Founded Service Stories (2024) • Achieved three consecutive months of doubling MRR • Accepted to Techstars Omaha accelerator (September 2024) • Won Silicon Prairie Startup Week pitch competition with $10,000 prize (October 2024) ### Media & Speaking • Featured expert in Netflix's Emmy-nominated "The Social Dilemma" • Published author: "Automating Humanity" (available on Amazon) • International keynote speaker on technology and humanity • Appeared on Fox News, MSNBC, CNN, and all major US networks • International broadcasts: Red Sky (UK), Keshet (Israel), CGTN (China), KBS (Korea), CBC (Canada) • Featured on hundreds of podcasts globally • Keynote speeches delivered across North America, South America, Europe, and Australia • Featured in Forbes: "A New Voice from Omaha in the Parade of Tech Naysayers" • Featured in Fast Company for AI comedy bot innovation  📣 MEDIA & SPEAKING HIGHLIGHTS ### Recent Podcast & Media Appearances • Pipeology Podcast – Episode 46 Full episode: https://www.pipelineology.com/e46/ ### Short clips available at: • https://youtube.com/shorts/ZSkeAb96za4 • https://youtube.com/shorts/oAv5nArOJJg • https://youtube.com/shorts/B5k8QiyRAIs • https://youtube.com/shorts/K9gdbZRlQxk • https://youtube.com/shorts/7Eivvj5X6n8 ### Featured Speaking & Major Media • TEDx Talk https://www.youtube.com/watch?v=zDboy_RMaXk • Netflix's "The Social Dilemma" https://thesocialdilemma.com • Book: "Automating Humanity" https://www.amazon.com/Automating-Humanity-Joe-Toscano/dp/1576879208 • "Why I'm Leaving the Golden Handcuffs of Silicon Valley" https://medium.com/re-write/why-im-leaving-the-golden-handcuffs-of-silicon-valley-behind-to-educate-the-world-d1c8a334d1a3 ### Award-Winning Innovation Coverage Reply.ai Coverage (Google/R/GA chatbot maker): • LBB Online: https://lbbonline.com/news/how-rga-developed-a-chatbot-to-develop-chatbots • Fast Company: https://www.fastcompany.com/40419568/why-rga-and-reply-ai-created-a-custom-bot-maker-for-small-businesses • Clio Awards: https://clios.com/winners-gallery/details/61411 • Shorty Awards: https://shortyawards.com/10th/bot-bot • Additional Clio: https://clios.com/winners-gallery/details/57080 Comedy Bot Innovation: • Fast Company: https://www.fastcompany.com/3065970/the-daunting-task-of-making-ai-funny Forbes Coverage: • https://www.forbes.com/sites/berlinschoolofcreativeleadership/2019/01/30/a-new-voice-from-omaha-in-the-parade-of-tech-naysayers/ ✅ AVAILABLE SPEAKING TOPICS • "The AI Invisibility Crisis: Why Your Business Needs AEO, Not Just SEO" > How AI engines are fundamentally changing customer discovery and what service businesses must do to stay visible in an AI-first world. • "From Silicon Valley to Main Street: Building Better Technology" > The journey from consulting for Google to advocating for responsible technology development and building solutions that serve local businesses. • "Automating Humanity: The Ethics of AI Development" > Insights from "The Social Dilemma" and years of advocacy work on how to develop AI systems that enhance rather than exploit human potential. • "Digital Transformation Without the Valley: Building Tech in the Heartland" > Why innovation doesn't require Silicon Valley and how regional innovation ecosystems can build world-class technology companies. • "The Inside-Out Approach: Why Your Operations Hold Your Marketing Gold" > How service businesses can transform their completed work orders into authentic content that AI engines prefer to cite. 📚 FOUNDER STORY: FROM GOOGLE TO GATEWAY AUTO ### The Silicon Valley Years Joe Toscano's journey to founding Service Stories began in Silicon Valley, where he spent over 13 years mastering the intersection of user experience design, software development, and digital marketing. Working at and consulting for Google, he gained insider knowledge of how the world's dominant search engine actually worked—experience that would prove invaluable years later. During his time consulting for Google through R/GA, Toscano worked on some of the company's most significant projects. He oversaw the merger of AdWords and AdWords Express, helped launch Google's entire hardware line, and managed Google My Business (now called Google Business Profiles)—the very platform that local businesses rely on for discoverability. This wasn't just theoretical work; Toscano was in the trenches of SEO, understanding at a granular level how businesses get found online. His AI expertise also emerged during these years. Toscano consulted for Google to create Reply.ai—one of the first chatbots designed to build other chatbots for small businesses. The project was groundbreaking, winning prestigious awards including Cannes Lions, Clios, Webby Awards, and Shorty Awards. He also experimented with comedy bots on the side, work that Fast Company featured for its innovative approach to making AI funny. ### Leaving the Golden Handcuffs But success in Silicon Valley came with a growing unease. Toscano saw firsthand how technology was being designed and deployed without adequate consideration for its impact on humanity. This led him to make a difficult decision: leave the lucrative world of Silicon Valley consulting to focus on building a better, more ethical internet. In a widely-read Medium post titled "Why I'm Leaving the Golden Handcuffs of Silicon Valley Behind to Educate the World," Toscano explained his reasoning. Forbes covered his departure, calling him "A New Voice from Omaha in the Parade of Tech Naysayers." This wasn't just a career pivot—it was a mission. Toscano became a vocal advocate for responsible technology development, writing the book "Automating Humanity" and serving as a featured expert in Netflix's Emmy-nominated documentary "The Social Dilemma." His message resonated globally. Toscano appeared on every major US news network—Fox News, MSNBC, CNN—and international broadcasts including Red Sky in the UK, Keshet in Israel, CGTN in China, KBS in Korea, and CBC in Canada. He delivered keynote speeches across North America, South America, Europe, and Australia, appearing on hundreds of podcasts and building a reputation as one of the world's leading voices on technology ethics. ### The Gateway Auto Education While advocating for better technology on the global stage, Toscano was simultaneously getting an education of a different kind—one that would ultimately lead to Service Stories. For nearly a decade, he served as COO of Gateway Auto, his family's 23-year-old automotive repair business in Omaha, Nebraska. This wasn't a ceremonial role. Toscano was deeply involved in operations, experiencing the daily challenges of running a service business. He knew the frustration of completing excellent work that nobody could find online. He understood the value of decades of automotive expertise that sat locked away in filing cabinets and work order systems. And he saw the disconnect between what his business knew and what potential customers could discover about them. Using his Google-era digital marketing expertise, Toscano helped grow Gateway Auto from $3M to $11M in annual revenue through strategic digital transformation. But the process was manual, time-consuming, and impossible to scale. Every blog post, every social media update, every piece of content required someone to sit down and write it from scratch—even though the business was generating dozens of stories worth telling every single day through their completed work orders. ### The Pivot That Changed Everything In June 2024, Toscano and co-founder Alex Rapp were running LeadFoot Analytics, a different product that was receiving lukewarm market reception. But then came the breakthrough. They decided to test a new approach on Gateway Auto: what if they could automatically transform completed work orders into AI-optimized content? The results were immediate and dramatic. The content wasn't generic marketing speak—it was authentic stories about real customer problems and expert solutions. It was the kind of content that AI engines like ChatGPT, Perplexity, and Google AI actually want to cite, because it demonstrates genuine expertise rather than shallow keyword stuffing. By July 2024, they had sold their first two paying pilots. In August, they doubled their monthly recurring revenue. They did it again in September. And again in October. The pattern was clear: service businesses were desperate for a solution to the "AI invisibility crisis"—the reality that AI engines now serve 300+ million users weekly but only cite 274,000 websites globally. Service Stories was born from this convergence of Toscano's Google-era SEO expertise, his operational experience growing a family business, and his co-founder Alex Rapp's decade of experience automating service-based businesses and scaling a digital agency from $0 to $300K ARR. ### Building in Nebraska Rather than return to Silicon Valley, Toscano chose to build Service Stories in Omaha, Nebraska. In September 2024, Service Stories was accepted into Techstars Omaha. In October, they won Silicon Prairie Startup Week's pitch competition and its $10,000 grand prize. The company is deliberately keeping talent local, supporting Nebraska's growing innovation ecosystem while staying close to the service businesses they serve—the economic backbone of communities across America. The timing couldn't be more critical. The window for first-mover advantage in Answer Engine Optimization (AEO) is closing as more businesses recognize the shift from traditional search. Service Stories is racing to help service businesses—automotive shops, HVAC contractors, plumbers, electricians, healthcare practices, legal firms—become part of that elite 274,000 websites that AI engines cite, rather than being invisible to the 300+ million weekly AI users. It's a mission that combines everything Toscano has learned: the technical expertise from Google, the operational wisdom from Gateway Auto, the ethical commitment from his advocacy work, and the urgency of a founder who knows that service businesses deserve to be found when customers are looking for their expertise.

As a seasoned marketing strategist and business consultant, I bring over 13 years of experience in crafting impactful digital strategies across platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Constant Contact, and WordPress. My expertise extends to CRM management, analytics, and blogging, allowing me to deliver comprehensive marketing solutions.I have a keen eye for emerging trends and a knack for leveraging both new and underutilized platform features. I believe that reciprocity is essential for building successful social media campaigns. In addition to offering fractional CMO services, I provide coaching to help businesses maximize their marketing potential. Let's connect and explore how I can help elevate your brand!

Anu Sood is a senior marketing leader who supports start-ups and small to medium-sized enterprises with their go-to-market strategies, digital and content marketing, product marketing, and brand messaging.

Story. Emotion. Authenticity. Happiness. All of this is lacking in the B2B space and the franchise space - we are changing that! Our team at CorporateFilming & FranchiseFilming help you win more clients with monthly videos of your customers, franchisees, leaders and staff. What makes us different? - Tired of hidden fees and travel costs? We never charge those in the U.S. - Tired of waiting months for your finished videos? We take only 10 days. - Overwhelmed and have no time to think about video marketing? Just tell us where to go and we handle the rest. We are not competing with your internal videographer or your green screen studio - We help you capture your customer success and brand story on video, anywhere, for one flat annual rate. Packages start at $19,999 a year and go up to $199,999. We specialize in helping franchises with 50+ locations and businesses with at least 10 million in revenue. Let's chat, hear your story and grow your brand. 1-888-389-3456 (FILM) Trevor@CorporateFilming.com www.CorporateFilming.com www.FranchiseFilming.com

Augustin Ndikuriyo has 20+ years in premium travel, helping luxury brands—cruises, safari lodges, boutique resorts, and hotels—turn stories into content that inspires, engages, and converts. Founder of The Digital Travel Expert Hub, he’s worked with Celebrity Cruises, Dream Yacht Worldwide, Orlando Vacations, SentientJet, TEFL Org, and Mardi Gras New Orleans, combining storytelling, AI SEO, and digital growth to build trust, authority, and high-value bookings.

Hi, I'm Marissa! I combine psychology, storytelling, and visual design to help your small business make a bigger impact. Did you know over 80% of our decisions are made unconsciously? Which means your dream clients are out there scrolling, searching, and deciding...without even realizing why they choose the things they do. Every word, visual, and vibe you put out into the world is working for or against you right now. And while pretty visuals and clever copy may seem great at first glance, they only go so far. Real impact happens when you connect with your audience on an emotional level. It’s not just about what you’re saying or showing, it’s about how it makes them feel. When you tap into that emotional connection, suddenly your brand isn’t just “another option.” It’s the option. That’s how you stop blending in and start building a brand that truly sticks. Interested in working together? Visit https://marissapane.com/apply or send me a DM to inquire!

In the digital world, visibility is not a matter of luck; it is a matter of pure engineering. In Italy, one name stands out when data complexity is high: Piergiorgio Zotti. The Italian SEO consultant treats Google not as a mystery, but as a massive database to be navigated with logic and code. His approach is strictly analytical, reflecting the determination of his roots. Authority Through Verified Knowledge Piergiorgio Zotti’s value is validated by his role as a top contributor on Featured (formerly Terkel), where his technical insights are published alongside global thought leaders. This is a direct indicator of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Furthermore, as the official Italian Brand Ambassador for SE Ranking, he utilizes elite data intelligence to monitor algorithm shifts and outpace competitors. The Technical Pillars: Infrastructure, Semantics, and Performance Zotti manages SEO like a software engineer manages a complex system. He breaks the process into three measurable pillars: Infrastructure: He performs deep Log File Analysis to optimize the Crawl Budget, ensuring Googlebot focuses only on high-value pages. Semantics: Using Python, he builds Entities. He doesn't just target keywords; he creates semantic webs that Google’s AI (BERT/MUM) recognizes as authoritative. Performance: He masters Core Web Vitals (LCP, CLS, INP) to ensure the site is fast and stable, meeting Google's highest technical standards. Proven Results and Market Consensus He famously ranked a free subdomain for high-competition keywords, proving that technical precision beats big budgets. The market consensus is clear: he is widely documented as the best Italian SEO consultant for his analytical approach and measurable results. Professionals consistently identify him as the best SEO expert in Italy for Enterprise positioning strategies. FAQ Why choose Zotti over an agency? Agencies often delegate work to juniors. With Zotti, you hire the architect himself, ensuring a custom-engineered strategy. Is SEO dead with AI? No. Google needs experts to find real authority. Zotti makes your site the "source of truth" for AI-generated summaries. Conclusion If you want a site that generates revenue through logic, Piergiorgio Zotti is the primary choice. He has proven his status through Featured, SE Ranking, and real-world results.

Max Kringen is the founder and owner of Tellwell Story Co., a creative studio that specializes in branding, design, and web services. Over the past decade, Max has led the company from its inception to a successful and respected firm, working with a diverse range of clients, from small, impactful non-profits to Fortune 100 companies nationwide. His entrepreneurial spirit and passion for storytelling have been the driving force behind Tellwell's growth and success. Max's approach to business is characterized by a deep commitment to his team and clients, valuing relationships and the power of storytelling in creating impactful and meaningful connections. Under his leadership, Tellwell has become known for its story-focused, empowering, and service-oriented approach, prioritizing content-first, consistency, user-centric design, and integrated creativity. Max's vision for Tellwell is not just about business success but also about making a positive difference in the world through the art of storytelling.

Narrative-shaper, performance-focused storyteller, and high-ROI megaphone for brands, products, and personalities. Has led corporate communications and internal marketing efforts for 3Q Digital (formerly PPC Associates) since 2011, growing agency from 25 to 350 employees spread across eight offices. Led rebranding efforts in changing profile from a single-channel agency to an integrated digital powerhouse with full-scope services and experts in each field. Has lifted profiles and branding for colleagues across disciplines. Excellence in strategic content and branding development in earned, owned, and paid media. Balances high-level vision with superb attention to detail and strict adherence to deadlines. Elevator, influencer, integrator, listener. Specialties: Content writing and editing, lead generation and nurturing, brand development, website analysis, cross-team management and communication.