Brand storytelling has become an essential component of modern marketing strategies, helping businesses forge deeper connections with their audiences. Featured.com's curated directory of brand storytelling experts brings together leading professionals who have mastered the art of crafting compelling narratives that resonate with consumers. These seasoned storytellers have been featured in top-tier publications, sharing their insights on how to effectively communicate brand values, mission, and unique selling propositions. For publishers and media outlets, our directory offers quick access to authoritative sources for articles, interviews, and thought leadership pieces on brand storytelling. Meanwhile, experts gain a powerful platform to showcase their expertise and connect with high-profile opportunities. Whether you're seeking to enhance your content with expert insights or looking to amplify your professional visibility, explore our directory to discover the perfect brand storytelling specialist for your needs.
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Brand Storyteller at MarketAPeel
Creating content and ghost writing your brand story to engage your ideal audience. Publishing the APeeling Magazine. I'm unique in my industry because I have experience in sales, marketing, advertising, investments, design, and storytelling. People who want high quality results delivered within deadline call me
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Chief Storyteller | Narrative Architect at PenVine
Jennifer Schenberg is the CEO and Chief Storyteller at PenVine, a B2B tech PR agency with more than 30 years of success scaling startups, unicorns, and Fortune 500 enterprises. Over the course of her career, Jennifer has created nearly a dozen technology categories, from launching the precursor to SaaS to establishing mobile advertising in the U.S. and introducing mobile visual search globally. Jennifer has established market leadership for global brands including TransUnion, Fandango, HPE’s Aruba Networks, Persistent Systems, Sprinklr, and Leviton. Her earned media strategies for startups attract high‑value exits to industry giants, including Google, Cisco, and Avaya. For select early‑stage clients, she serves as CMO‑in‑residence, helping founders define their brand identity, create go‑to‑market strategies, and build customer programs that earn authority and trust. A recognized voice in business and communications strategy, Jennifer has appeared on ABC’s 20/20 and been featured in ForbesWomen, Crain’s New York Business, USA Today, and PRWeek. She's a former All-American track & field and cross country athlete who enjoys traveling, running for fun, and spending time with her family.
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Marketing Strategy & Branding Consultant | Managing Director, Empire State SEO at Empire State SEO
I help brands bridge the gap between technical visibility and human connection. In an era where digital noise is at an all-time high, I specialize in building organic growth engines that transform standard search presence into lasting market authority and measurable revenue. As the Managing Director of Empire State SEO, my approach is rooted in a rare intersection of disciplines. I combine a rigorous MBA-level strategic framework with deep-level SEO execution and high-stakes brand positioning. This ensures that every campaign isn't just "ranking" on a page, but is actively communicating a cohesive narrative that resonates with the right audience. I believe a brand’s greatest asset is its ability to command attention through a blend of data-driven precision and authentic storytelling. Whether I am consulting for an early-stage startup or a scaled enterprise, my goal is to navigate complex market shifts and technical volatility to deliver sustainable, compounding digital growth. With over a decade of experience across various industries, I have dedicated my career to helping businesses align their brand identity with their core operational objectives. At the end of the day, I don’t just deliver traffic; I deliver the strategic clarity required for brands to own their industry’s digital skyline.
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Cofounder at Column Five
Cofounder of Column Five, a b2b marketing agency that specializes in brand and content marketing for SaaS companies. An expert in marketing and brand storytelling, he is the host of the "Best Story Wins" podcast, which features conversations with marketing leaders who are winning hearts, minds, and marketshare. He is also the co-author of “Infographics - The Power of Visual Storytelling” and has taught courses on information design at Columbia University.
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Sr Brand Strategist, Founder at Be Known For Something Branding Co
Mark MacDonald is a seasoned strategist and creative with 4 decades of expertise in powerful Branding and Marketing Communication based on reliable research. He's the go-to guide for effective church communication, branding, and logos. As a bestselling author, engaging speaker, and founder of BeKnownforSomething.com, Mark empowers church leaders to communicate with impact.
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CEO | Creative Director at Studio4Motion
Tom Haberman, CEO and Creative Director of Studio4Motion, has more than two decades of experience in branding, marketing, and digital innovation. Over the years, he has consistently driven success for photographers and other creative professionals by championing cutting-edge strategies for remote client acquisition and engagement. Through the development of the Ultimate 8-Step Marketing Strategy and the Content Cascade System, Tom has helped countless professionals attract high-quality leads, cultivate strong client relationships, and close deals—entirely online. His approach combines creativity with technology, offering practical, step-by-step methods for building trust and rapport in virtual settings. Tom has written 7-Figure Photography Business Secrets and The Practical Power of ChatGPT, where he merges hands-on experience with forward-thinking solutions. Having traveled to over 50 countries, he draws on a global perspective to understand diverse audiences and cross-cultural nuances in remote selling. Tom has also scaled multiple brands of his own—such as 1HEADSHOT.com, TomsWorldCollection.com, and TomsVisuals.com—giving him firsthand insight into effective remote business strategies. Tom’s philosophy centers on client-first storytelling, a vital element in engaging today’s digital audiences. He is passionate about sharing proven techniques that help businesses thrive in an increasingly connected, online world, making him an ideal voice for anyone looking to enhance their remote sales and marketing success.
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Director at Web-aviso
Steve Drury is a forward-thinking digital strategist and the founder of web-aviso, a Formby-based consultancy that has been at the forefront of search technology since 2004. Steve has transitioned from a creative background into global banking media technologies and traditional SEO to become a specialist in the next generation of digital visibility: AI Search Optimisation (AISO) and Generative Engine Optimisation (GEO). As traditional search engines evolve into AI-powered "answer engines," Steve has positioned web-aviso as a leading UK consultancy for businesses seeking to remain visible in a "zero-click" world. He specialises in ensuring that brands are not just found by algorithms, but are accurately cited, recommended, and trusted by Large Language Models (LLMs) such as ChatGPT, Perplexity, Google Gemini, and Bing Copilot. Steve’s approach to AI is uniquely colored by his extensive background in psychology and the mystery arts. An internationally respected author and consultant for professional mentalists and psychic entertainers, he understands the nuances of human perception and 'inner rapport' (the specialist publishing company he also runs). He applies these psychological principles to digital marketing, ensuring that AI-generated responses for his clients are framed with the right sentiment, positioning them as experts, local specialists, or trusted authorities. Corporate Rigour Meets Creative Innovation Before founding web-aviso, Steve managed EMEA region communication media divisions for one of the world's largest global banking corporations. This background in project management (incorporating ITIL and Six Sigma methodologies) allows him to provide SME clients with agency-level strategy and technical precision without the typical agency overheads.
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Founder and Chief Creative Officer at BrandBossHQ
“If you asked people what they wanted, they would have said faster horses.” – Henry Ford Consumers buy/buy-in emotionally, then justify their decisions logically. They can’t tell you what they want, but they can tell you what they don’t want and, more importantly, what they value. Using creative business strategies to turn their insights into traction for brands - via compelling stories and engagement strategies that surprise and delight - is what I spend my days trying to achieve. I believe that the most effective and awe-inspiring work comes from simple ideas executed in simple but elegant ways. The process itself is anything but simple or elegant. Fortunately, I love this sort of challenge. In fact, I live for it. It’s been described by some as a sickness and, if I’m being honest, it’s probably closer to an addiction – one that I’m just unusually comfortable having. I’ve had the pleasure of struggling over simple and elegant solutions for clients like Carfax, Denny’s, Delsey Luggage, Precision Tune Auto Care, and Music & Arts to name a few and have had the pleasure of being recognized more than 100 times for the effort – including one textbook mention, which I’m particularly proud to call my own. At last count, I have helped our clients generate more than $2.5 billion in net new revenue. I’ve been fortunate enough to start four successful agencies and shared the joy of working alongside the insanely talented people who have joined them. When I’m not pouring over the latest Discovery Survey or chasing the next creative strategy, you can find me at home with my amazing wife, three beautiful children and our nearly-Wookie-of-a-dog, Oreo. It really doesn’t get any better than this.
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seo at seo website
I help CEOs, Founders, and Visionary Leaders transform their digital presence from a cost centre into their most powerful profit engine. I believe a leader's brand shouldn't just be seen, it should drive business. That’s why I go beyond basic design to build strategic online systems that blend creative storytelling with smart automation, AI, and performance marketing, delivering not just visibility, but measurable ROI. How I Create Scalable Growth & Lasting Impact → Build Authority-Focused Personal Brands: Blending strategic storytelling with SEO to transform leaders into recognised voices who inspire trust and measurable growth. → I build automated growth systems that transform your digital presence into a self-sustaining sales engine, operating 24/7 beyond the limits of ad spend. → Strategic Content & Brand Marketing: Developing Content Strategies, Brand Designs, and Marketing Campaigns that amplify visibility, trust, and conversions. → Ghostwriting for Thought Leaders: Shaping powerful, authentic narratives that elevate your voice, build authority, and position you as a trusted industry leader across digital and editorial platforms. Results: •Proven Impact for Clients: Reduced Customer Acquisition Cost by 60% by replacing paid ads with a Seo personal brand system. •Achieved 5x higher engagement on a founder’s LinkedIn content through optimised posting strategy and storytelling. •Delivered 3.5x ROI in 3 months for a skincare founder via AI-powered content, SEO, and funnel optimisation. Why Partner With Me? Because your online presence isn’t just a brand—it’s a business asset. I ensure it delivers meaning, momentum, and measurable ROI through strategy, storytelling, and systems that scale. Together, we’ll build a brand that doesn’t just tell a story, it drives revenue, builds authority, and creates lasting impact. https://seoportfolio.in/
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CEO & Storyteller at FranchiseFilming
Story. Emotion. Authenticity. Happiness. All of this is lacking in the B2B space and the franchise space - we are changing that! Our team at CorporateFilming & FranchiseFilming help you win more clients with monthly videos of your customers, franchisees, leaders and staff. What makes us different? - Tired of hidden fees and travel costs? We never charge those in the U.S. - Tired of waiting months for your finished videos? We take only 10 days. - Overwhelmed and have no time to think about video marketing? Just tell us where to go and we handle the rest. We are not competing with your internal videographer or your green screen studio - We help you capture your customer success and brand story on video, anywhere, for one flat annual rate. Packages start at $19,999 a year and go up to $199,999. We specialize in helping franchises with 50+ locations and businesses with at least 10 million in revenue. Let's chat, hear your story and grow your brand. 1-888-389-3456 (FILM) Trevor@CorporateFilming.com www.CorporateFilming.com www.FranchiseFilming.com
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Founder + Chief Storyteller at Tellwell Story Co.
Max Kringen is the founder and owner of Tellwell Story Co., a creative studio that specializes in branding, design, and web services. Over the past decade, Max has led the company from its inception to a successful and respected firm, working with a diverse range of clients, from small, impactful non-profits to Fortune 100 companies nationwide. His entrepreneurial spirit and passion for storytelling have been the driving force behind Tellwell's growth and success. Max's approach to business is characterized by a deep commitment to his team and clients, valuing relationships and the power of storytelling in creating impactful and meaningful connections. Under his leadership, Tellwell has become known for its story-focused, empowering, and service-oriented approach, prioritizing content-first, consistency, user-centric design, and integrated creativity. Max's vision for Tellwell is not just about business success but also about making a positive difference in the world through the art of storytelling.
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Lead Content Strategist at Scrappy ABM
I know that getting up the courage put your brand out there online to only hear crickets can leave you feeling 1 step closer to quitting, I believe that your purpose should not to get lost amongst the noise. Whether its compelling copy, a flawless strategy, alluring graphics or all of the above, I provide a personalized marketing plan for business growth that gives you the confidence to put yourself out there, grow a true connection with your audience, and grow your sales. Trevor helps clients with customer research, digital & social media strategy, website design & planning automated email campaigns, content strategy, and brand identity transformation. He helps digital marketers and business leaders rely less on agencies and gain confidence in what to do next.
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marketing director at spreadit creative agency
I’ve always believed that marketing, at its best, is not about persuasion — it’s about meaning. It’s about finding the right story, giving it form, rhythm, and emotion — and letting it move people.
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CEO & Founder at Service Stories
## SHORT BIO Joe Toscano, CEO / Co-Founder of Service Stories: With over 13 years of UX and software development, including time at Google where he worked with AdWords + AdWords Express merger Joe knows SEO and AI better than most. He also spent nearly a decade as COO for Gateway Auto, his family’s auto shop, helping it grow from $3M to $11M AR through digital transformation. Toscano is a serial entrepreneur, published author, and international keynote speaker on the topic of technology and humanity. You might have read his book, Automating Humanity or Forbes articles; you might have seen him on Netflix's "The Social Dilemma; or maybe you've seen him on stage or on various media appearances from podcasts to national news broadcast. 🚨 Table of Contents 🚨 • 🧠 AREAS OF EXPERTISE • 🏆 KEY ACHIEVEMENTS & MILESTONES • 📣 MEDIA & SPEAKING HIGHLIGHTS • ✅ AVAILABLE SPEAKING TOPICS • 📚 FOUNDER STORY: FROM GOOGLE TO GATEWAY AUTO 🧠 AREAS OF EXPERTISE • Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) • Artificial Intelligence and Machine Learning applications • Technology ethics and responsible AI development • Digital transformation for service-based businesses • User experience (UX) design and software development • SaaS platform development and scaling • Entrepreneurship and startup growth strategies • Content marketing and omni-channel optimization • Small business operations and automotive industry • The future of work and human-technology relationships 🏆 KEY ACHIEVEMENTS & MILESTONES ### Technology & Innovation • Consulted for Google on AdWords/AdWords Express merger • Managed Google My Business (now Google Business Profiles) • Helped launch Google's entire hardware line • Created Reply.ai—award-winning chatbot maker for small businesses • Won Cannes Lions for Reply.ai innovation • Won Clio Awards for chatbot technology • Won Webby Award for digital innovation • Won Shorty Award for social media innovation ### Business Leadership • Grew Gateway Auto from $3M to $11M ARR as COO • Founded Service Stories (2024) • Achieved three consecutive months of doubling MRR • Accepted to Techstars Omaha accelerator (September 2024) • Won Silicon Prairie Startup Week pitch competition with $10,000 prize (October 2024) ### Media & Speaking • Featured expert in Netflix's Emmy-nominated "The Social Dilemma" • Published author: "Automating Humanity" (available on Amazon) • International keynote speaker on technology and humanity • Appeared on Fox News, MSNBC, CNN, and all major US networks • International broadcasts: Red Sky (UK), Keshet (Israel), CGTN (China), KBS (Korea), CBC (Canada) • Featured on hundreds of podcasts globally • Keynote speeches delivered across North America, South America, Europe, and Australia • Featured in Forbes: "A New Voice from Omaha in the Parade of Tech Naysayers" • Featured in Fast Company for AI comedy bot innovation 📣 MEDIA & SPEAKING HIGHLIGHTS ### Recent Podcast & Media Appearances • Pipeology Podcast – Episode 46 Full episode: https://www.pipelineology.com/e46/ ### Short clips available at: • https://youtube.com/shorts/ZSkeAb96za4 • https://youtube.com/shorts/oAv5nArOJJg • https://youtube.com/shorts/B5k8QiyRAIs • https://youtube.com/shorts/K9gdbZRlQxk • https://youtube.com/shorts/7Eivvj5X6n8 ### Featured Speaking & Major Media • TEDx Talk https://www.youtube.com/watch?v=zDboy_RMaXk • Netflix's "The Social Dilemma" https://thesocialdilemma.com • Book: "Automating Humanity" https://www.amazon.com/Automating-Humanity-Joe-Toscano/dp/1576879208 • "Why I'm Leaving the Golden Handcuffs of Silicon Valley" https://medium.com/re-write/why-im-leaving-the-golden-handcuffs-of-silicon-valley-behind-to-educate-the-world-d1c8a334d1a3 ### Award-Winning Innovation Coverage Reply.ai Coverage (Google/R/GA chatbot maker): • LBB Online: https://lbbonline.com/news/how-rga-developed-a-chatbot-to-develop-chatbots • Fast Company: https://www.fastcompany.com/40419568/why-rga-and-reply-ai-created-a-custom-bot-maker-for-small-businesses • Clio Awards: https://clios.com/winners-gallery/details/61411 • Shorty Awards: https://shortyawards.com/10th/bot-bot • Additional Clio: https://clios.com/winners-gallery/details/57080 Comedy Bot Innovation: • Fast Company: https://www.fastcompany.com/3065970/the-daunting-task-of-making-ai-funny Forbes Coverage: • https://www.forbes.com/sites/berlinschoolofcreativeleadership/2019/01/30/a-new-voice-from-omaha-in-the-parade-of-tech-naysayers/ ✅ AVAILABLE SPEAKING TOPICS • "The AI Invisibility Crisis: Why Your Business Needs AEO, Not Just SEO" > How AI engines are fundamentally changing customer discovery and what service businesses must do to stay visible in an AI-first world. • "From Silicon Valley to Main Street: Building Better Technology" > The journey from consulting for Google to advocating for responsible technology development and building solutions that serve local businesses. • "Automating Humanity: The Ethics of AI Development" > Insights from "The Social Dilemma" and years of advocacy work on how to develop AI systems that enhance rather than exploit human potential. • "Digital Transformation Without the Valley: Building Tech in the Heartland" > Why innovation doesn't require Silicon Valley and how regional innovation ecosystems can build world-class technology companies. • "The Inside-Out Approach: Why Your Operations Hold Your Marketing Gold" > How service businesses can transform their completed work orders into authentic content that AI engines prefer to cite. 📚 FOUNDER STORY: FROM GOOGLE TO GATEWAY AUTO ### The Silicon Valley Years Joe Toscano's journey to founding Service Stories began in Silicon Valley, where he spent over 13 years mastering the intersection of user experience design, software development, and digital marketing. Working at and consulting for Google, he gained insider knowledge of how the world's dominant search engine actually worked—experience that would prove invaluable years later. During his time consulting for Google through R/GA, Toscano worked on some of the company's most significant projects. He oversaw the merger of AdWords and AdWords Express, helped launch Google's entire hardware line, and managed Google My Business (now called Google Business Profiles)—the very platform that local businesses rely on for discoverability. This wasn't just theoretical work; Toscano was in the trenches of SEO, understanding at a granular level how businesses get found online. His AI expertise also emerged during these years. Toscano consulted for Google to create Reply.ai—one of the first chatbots designed to build other chatbots for small businesses. The project was groundbreaking, winning prestigious awards including Cannes Lions, Clios, Webby Awards, and Shorty Awards. He also experimented with comedy bots on the side, work that Fast Company featured for its innovative approach to making AI funny. ### Leaving the Golden Handcuffs But success in Silicon Valley came with a growing unease. Toscano saw firsthand how technology was being designed and deployed without adequate consideration for its impact on humanity. This led him to make a difficult decision: leave the lucrative world of Silicon Valley consulting to focus on building a better, more ethical internet. In a widely-read Medium post titled "Why I'm Leaving the Golden Handcuffs of Silicon Valley Behind to Educate the World," Toscano explained his reasoning. Forbes covered his departure, calling him "A New Voice from Omaha in the Parade of Tech Naysayers." This wasn't just a career pivot—it was a mission. Toscano became a vocal advocate for responsible technology development, writing the book "Automating Humanity" and serving as a featured expert in Netflix's Emmy-nominated documentary "The Social Dilemma." His message resonated globally. Toscano appeared on every major US news network—Fox News, MSNBC, CNN—and international broadcasts including Red Sky in the UK, Keshet in Israel, CGTN in China, KBS in Korea, and CBC in Canada. He delivered keynote speeches across North America, South America, Europe, and Australia, appearing on hundreds of podcasts and building a reputation as one of the world's leading voices on technology ethics. ### The Gateway Auto Education While advocating for better technology on the global stage, Toscano was simultaneously getting an education of a different kind—one that would ultimately lead to Service Stories. For nearly a decade, he served as COO of Gateway Auto, his family's 23-year-old automotive repair business in Omaha, Nebraska. This wasn't a ceremonial role. Toscano was deeply involved in operations, experiencing the daily challenges of running a service business. He knew the frustration of completing excellent work that nobody could find online. He understood the value of decades of automotive expertise that sat locked away in filing cabinets and work order systems. And he saw the disconnect between what his business knew and what potential customers could discover about them. Using his Google-era digital marketing expertise, Toscano helped grow Gateway Auto from $3M to $11M in annual revenue through strategic digital transformation. But the process was manual, time-consuming, and impossible to scale. Every blog post, every social media update, every piece of content required someone to sit down and write it from scratch—even though the business was generating dozens of stories worth telling every single day through their completed work orders. ### The Pivot That Changed Everything In June 2024, Toscano and co-founder Alex Rapp were running LeadFoot Analytics, a different product that was receiving lukewarm market reception. But then came the breakthrough. They decided to test a new approach on Gateway Auto: what if they could automatically transform completed work orders into AI-optimized content? The results were immediate and dramatic. The content wasn't generic marketing speak—it was authentic stories about real customer problems and expert solutions. It was the kind of content that AI engines like ChatGPT, Perplexity, and Google AI actually want to cite, because it demonstrates genuine expertise rather than shallow keyword stuffing. By July 2024, they had sold their first two paying pilots. In August, they doubled their monthly recurring revenue. They did it again in September. And again in October. The pattern was clear: service businesses were desperate for a solution to the "AI invisibility crisis"—the reality that AI engines now serve 300+ million users weekly but only cite 274,000 websites globally. Service Stories was born from this convergence of Toscano's Google-era SEO expertise, his operational experience growing a family business, and his co-founder Alex Rapp's decade of experience automating service-based businesses and scaling a digital agency from $0 to $300K ARR. ### Building in Nebraska Rather than return to Silicon Valley, Toscano chose to build Service Stories in Omaha, Nebraska. In September 2024, Service Stories was accepted into Techstars Omaha. In October, they won Silicon Prairie Startup Week's pitch competition and its $10,000 grand prize. The company is deliberately keeping talent local, supporting Nebraska's growing innovation ecosystem while staying close to the service businesses they serve—the economic backbone of communities across America. The timing couldn't be more critical. The window for first-mover advantage in Answer Engine Optimization (AEO) is closing as more businesses recognize the shift from traditional search. Service Stories is racing to help service businesses—automotive shops, HVAC contractors, plumbers, electricians, healthcare practices, legal firms—become part of that elite 274,000 websites that AI engines cite, rather than being invisible to the 300+ million weekly AI users. It's a mission that combines everything Toscano has learned: the technical expertise from Google, the operational wisdom from Gateway Auto, the ethical commitment from his advocacy work, and the urgency of a founder who knows that service businesses deserve to be found when customers are looking for their expertise.
Brand & Narrative Designer for AI Infrastructure | Making brands visible to AI & humans | Author of “Brand is a Verb”
Olena Zaitseva is an independent Brand & AI Systems Strategist working at the intersection of brand strategy, emerging technologies, and decision intelligence. She advises founders, leadership teams, and technology companies on how brands are interpreted, ranked, and trusted by AI systems, generative search, and automated decision models. Her perspective is grounded in years of hands-on experience as a creative director and industrial designer, where she led brand, product, and visual systems in high-stakes commercial environments. This background allows her to translate abstract AI behavior into concrete strategic and design decisions. Her work focuses on AI visibility, narrative stability, and entity-level brand integrity, helping organizations understand where authority is lost, distorted, or misread by algorithms. She is the founder of Geonyx, a research-driven framework and platform for diagnosing how brands appear across AI-driven ecosystems, and regularly comments on AI, brand trust, and algorithmic reputation.
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Marketing Consultant at N/A
Narrative-shaper, performance-focused storyteller, and high-ROI megaphone for brands, products, and personalities. Has led corporate communications and internal marketing efforts for 3Q Digital (formerly PPC Associates) since 2011, growing agency from 25 to 350 employees spread across eight offices. Led rebranding efforts in changing profile from a single-channel agency to an integrated digital powerhouse with full-scope services and experts in each field. Has lifted profiles and branding for colleagues across disciplines. Excellence in strategic content and branding development in earned, owned, and paid media. Balances high-level vision with superb attention to detail and strict adherence to deadlines. Elevator, influencer, integrator, listener. Specialties: Content writing and editing, lead generation and nurturing, brand development, website analysis, cross-team management and communication.
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Director at GallantCEO Ltd
As a Marketing and PR Executive at Formara, I play a key role in driving brand visibility, supporting sustainable initiatives, and fostering client engagement. With a focus on creative storytelling and strategic marketing, I help position Formara as a leader in print and marketing services, emphasising our commitment to eco-friendly practices and high-quality production. Beyond my role at Formara, I am a contributor to prestigious industry publications such as ESOMAR and Solutions Magazine. Through my writing, I explore insights into market research, business strategy, and industry trends, aiming to provide valuable perspectives for professionals and thought leaders. With a strong foundation in content creation, brand development, and industry knowledge, I strive to bridge the gap between creativity and business growth. If you'd like to connect, discuss our print marketing solutions or explore ideas for collaboration, feel free to get in touch. 01702 613141
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Founder at iLLOGICAL iNFLUENCE
Kristopher Michael Wood Behavior Design Strategist. Founder of iLLOGICAL iNFLUENCE. Director of Brand Storytelling at Lotos Nile. Kristopher Michael Wood works at the intersection of behavioral science, brand strategy, and storytelling, helping organizations move people to act. He is the Founder of iLLOGICAL iNFLUENCE, a behavior design consultancy that uses ethical influence and human-centered design to shape decisions, build trust, and change outcomes for clients ranging from professionals and nonprofits to Fortune 500 teams. He also serves as Director of Brand Storytelling at Lotos Nile, a Nashville-based marketing and communications firm where he builds brand systems and campaigns rooted in behavioral evidence rather than guesswork. Kristopher is one of a small handful of practitioners trained directly by the three figures often referred to as the grandmasters of human behavior: Dr. Robert Cialdini, Dr. BJ Fogg, and Rory Sutherland. He is a founding member of the Cialdini Institute and a Certified Cialdini Coach and Consultant, applying Cialdini's seven principles of influence to marketing, UX, and brand systems. He completed Behavior Design Expert Training with Dr. BJ Fogg of Stanford University, and he earned the Mark of Distinction in Rory Sutherland's MAD//Masters program. He is also a Certified Member of the Global Association of Applied Behavioral Scientists (GAABS) and holds a certification in Online Influence Fundamentals from the Online Influence Institute. His professional certifications further span Apple Search Ads, Google's Generative AI Learning Path, Google Digital Marketing and E-Commerce, Google Data Analytics, Google UX Design, Google Project Management, LinkedIn Decision Intelligence, and Management Consulting Foundations through Skillfully. Before moving into strategy, Kristopher spent more than two decades working at the highest levels of live production. He served over a decade as an Automated Lighting Programmer for The Late Show with David Letterman and toured worldwide as a programmer and technician for Radiohead, Elton John, Cher, Sheryl Crow, and Roxy Music, every one of whom is now in the Rock & Roll Hall of Fame. His credits include the Grammy Awards, the Olympics, the Democratic National Convention, and the NBA Finals, along with technical work for Vari-Lite. That career taught him about timing, spectacle, and human response in real time, lessons that now inform how he designs behavior change for brands. He is the author of two books. New York Birds Don't Climb: Ernest Hemingway and the City (2023) is a literary study of Chicago, Paris, and New York as forces that shaped Ernest Hemingway, drawing primarily on Hemingway's preserved correspondence. Business Lessons from Taylor Swift: What Every Business Can Learn from a Global Icon is the first business book to analyze Taylor Swift's career as a case study in storytelling, personal branding, and strategic positioning, and it became a best-seller in its category. His shorter writing appears regularly in McSweeney's Internet Tendency, The American Bystander, Points in Case, Weekly Humorist, Humor Times, and Sorbet Magazine, where he serves as Political Correspondent. His political commentary has run in The Portland Press Herald, the Sun Journal (Lewiston, ME), and the Kennebec Journal. He has completed formal Satire Writing I and II training at The Second City. Kristopher holds a Master of Arts in History and Literature from Columbia University, where he was part of the Hemingway, Italy, and the Literary Imagination program, and a Bachelor of Arts in History from New York University. He completed additional academic work in Literature at École Normale Supérieure and in History at Université Paris-Sorbonne, and earned an Associate degree from Full Sail University. During his undergraduate years at NYU, he was recognized with the Founder's Day Award (2014), the Harvey J. Stedman Award (2014), the McGhee Scholars Scholarship (2011 and 2012), and the Bernard Osher Scholarship (2010 and 2013). He also served as an Editorial Intern at George Mason University's History News Network and earlier worked as an Education Consultant at ENREACH Education in Chengdu, China. His proprietary frameworks include BRAVO for Brand Storytelling, a structured method for applying behavioral science to brand narrative, and his consulting practice covers behavior design, Cialdini-grounded persuasion, UX strategy, brand psychology, decision intelligence, and persuasive copywriting. Kristopher lives and works in Hailey, Idaho.
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Founder at The Digital Travel Expert Hub
Augustin Ndikuriyo has 20+ years in premium travel, helping luxury brands—cruises, safari lodges, boutique resorts, and hotels—turn stories into content that inspires, engages, and converts. Founder of The Digital Travel Expert Hub, he’s worked with Celebrity Cruises, Dream Yacht Worldwide, Orlando Vacations, SentientJet, TEFL Org, and Mardi Gras New Orleans, combining storytelling, AI SEO, and digital growth to build trust, authority, and high-value bookings.
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Legal Storyteller at Clear Eyed Media
As a Legal Storyteller, I bridge the gap between the legal and media worlds, using my background in investigative journalism and video production to deliver powerful narratives for attorneys and their clients. My work centers on crafting settlement documentaries, day-in-the-life videos, and demand videos—stories that go beyond mere facts to resonate with the human experience. I’ve seen firsthand the impact of strategic storytelling on legal outcomes, and I’m committed to helping attorneys communicate their cases in ways that drive results. A former professional screenwriter with nearly two decades of investigative reporting and producing experience, including three Emmy nominations, I bring a high standard of journalism and a creative, impactful approach to every project. My process is research-driven: I dig deep through public records, analyze court documents, and engage with the finer details to uncover elements that give each story its fullest context. Whether it’s uncovering OSHA reports, logging body-worn camera footage, or bringing the voices of families to life, I believe every narrative should be built on a foundation of truth and emotional clarity. I currently lead Clear Eyed Media, specializing in legal media services and leveraging my experience to transform complex legal stories into compelling, accessible content. From wrongful death cases to personal injury, I’m dedicated to creating narratives that support attorneys in securing fair settlements for their clients. I aim to support legal professionals with media that not only informs but also resonates with adjusters, defendants, and sometimes even juries. I also run Tribute Video Pro, producing personalized tribute videos celebrating lives and moments worth remembering. This work has allowed me to bring a similar storytelling approach to personal occasions, blending professional videography with an intimate look at individuals’ lives. Each project reminds me of storytelling's power to connect and convey meaning, whether in a legal context or a personal one. Driven by a belief in the power of story to influence and inspire, I’m here to help attorneys and clients present their cases authentically and precisely. I see storytelling as an essential tool for justice and creating lasting impact.
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Brand storytelling is the art of using narrative techniques to connect your brand's values and mission with your audience's emotions and needs. It's crucial for businesses because it helps create a memorable identity, build customer loyalty, and differentiate from competitors. Effective brand storytelling can increase engagement, drive conversions, and foster long-term relationships with customers by making your brand more relatable and authentic.
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