Recognized Performance Marketing Leaders 2025

Head of Performance Media at Empire Amplify, focused on building scalable growth through rigorous measurement and relentless optimisation. My career mantra is "be the person you wish you had" - it guides how I show up for clients, how I lead teams, and how I contribute to the wider community. I've led digital strategies across ecommerce and service-based brands, blending hands-on execution with stakeholder management to turn performance insights into business outcomes. Recent highlights include: increasing Shopping ROAS by 120% year-on-year for adidas, helping make adidas PAC one of the most profitable markets in the region; reducing CPA across digital activity by an average of 40% within three months for Milwaukee; and achieving a 60% reduction in CPA for Frank Health Insurance by improving user journeys and targeting strategy. Outside of client work, I'm driven by innovation and building things, including initiatives like TEDxHa'pennyBridge and my startup, Inceno. I'm also proud to have been recognised on INvolve's 2024 Enable Role Model list and named a finalist in AdNews' 2025 Champions of Change awards, for my work championing disability, neurodiversity, and mental health inclusion in the workplace. Digital Strategy | Search Engine Marketing (SEM) | Data Analysis | Performance Marketing | Digital Marketing Always keen to connect on performance media, growth strategy, measurement, or team-building - feel free to reach out.

Paul Parnell is the founder of Level Up Roofer Marketing, a revenue-focused growth firm helping $3M+ home service businesses scale profitably using Google Ads, automation, and AI-driven follow-up systems. A former roofer turned performance marketer, Paul is the creator of the “$500 Per Hour Rule,” a practical framework built around Profit Per Sales Hour (PPSH). PPSH is designed to eliminate vanity metrics and refocus owners on what actually matters: how efficiently sales time converts into real, take-home profit. Beyond growth strategy, Paul is deeply focused on helping business owners build companies that support strong families, not compete with them. His work emphasizes sustainable scale, clear operating systems, and leadership structures that allow owners to be present at home while building thriving family-first businesses and family teams. Paul regularly advises on paid search strategy, marketing automation, sales efficiency, and designing businesses that grow revenue without sacrificing health, marriage, or family culture. To learn more or connect, visit leveluproofermarketing.com.

I am a marketing strategist and growth consultant with 18+ years of experience across digital marketing, brand positioning, performance systems, and AI-led business growth. I work with businesses to improve how they are discovered, understood, and chosen in increasingly competitive and AI-influenced markets. My work focuses on the practical side of growth, how strategy, content, performance marketing, customer behavior, and AI can work together to create measurable business outcomes. Over the years, I have contributed to campaigns and growth initiatives for brands such as DHL, Walmart, BMW, and Landmark Group, while also working across technology, finance, e-commerce, hospitality, healthcare, and real estate. I am especially interested in how AI is reshaping search, content, decision journeys, and marketing operations, and how businesses can use it in a commercially useful way rather than as a trend. I bring a perspective that combines business thinking with hands-on execution, with a strong focus on clarity, growth, and real-world results.

GROXIFY WEB PROJECTS LLP is a results-driven digital marketing and SEO consulting company focused on helping businesses generate high-quality leads, improve online visibility, and scale sustainably through data-backed strategies. Founded by Rohit Singh, a digital marketing consultant with many years of hands-on experience, GROXIFY works with startups, local businesses, and global brands to turn their online presence into a consistent revenue-generating system. Unlike traditional agencies that focus only on rankings or traffic, GROXIFY emphasizes performance metrics that directly impact business growth—such as qualified leads, conversion rates, and return on ad spend (ROAS). The company specializes in Search Engine Optimization (SEO), Google Ads (PPC), Local SEO, Google Business Profile optimization, landing page optimization, and complete funnel strategy development. GROXIFY’s approach is built on a deep understanding of search intent, user behavior, and platform algorithms. Every strategy is tailored based on real data, competitive analysis, and proven frameworks that have delivered measurable results across multiple industries. From ranking competitive keywords on Google to reducing cost per acquisition in paid campaigns, the focus remains on outcomes that matter to business owners. The company is also known for its strong expertise in local lead generation, helping service-based businesses dominate their local markets through advanced local SEO strategies and high-converting ad campaigns. GROXIFY has successfully helped businesses move from zero visibility to consistent inbound leads by building scalable and sustainable digital ecosystems. In addition to client work, GROXIFY actively contributes insights to the digital marketing community by sharing practical strategies, real-world case learnings, and performance-driven marketing approaches. The goal is not just to execute campaigns, but to educate, innovate, and set higher standards in the digital marketing space. At its core, GROXIFY believes that marketing should not be an expense—it should be a predictable growth engine.

Surya Pratap Singh is a seasoned Digital Marketing Expert and Consultant with over 14+ years of hands-on experience in driving online growth and visibility for businesses of all sizes. Known online as SEOWithSurya, Surya has helped 1000+ clients globally achieve measurable results through strategic SEO, cutting-edge digital marketing, and data-driven growth strategies. As the Founder of Digital eSearch, Surya leads a results-oriented digital marketing agency dedicated to empowering brands with high-impact visibility, sustainable traffic growth, and enhanced ROI. His core expertise spans across Search Engine Optimization (SEO), Local SEO, Technical SEO, Link Building, Google Ads (PPC), Social Media Optimization (SMO), Online Reputation Management (ORM), and Maps SEO — all designed to help businesses dominate search results and grow organically.

Rick Gardiner is a leading voice in affiliate and partnership marketing. As the Founder and CEO of iAffiliate Management, he helps DTC e-commerce brands scale customer acquisition through high-performance affiliate programs and strategic partnerships. With over 20 years of experience, Rick is known for his clear, actionable insights and his ability to simplify complex digital strategies into real-world growth playbooks. His agency is boutique by design—built around deep expertise, elite execution, and a commitment to quality over quantity. Under Rick’s leadership, iAffiliate Management has become a trusted partner to some of the most influential brands in the market. Rick is a former Division I athlete, a passionate entrepreneur, and a sought-after media source on topics including affiliate strategy, partner channel optimization, performance marketing trends, and scaling e-commerce growth. He’s available for expert commentary, interviews, and contributions that explore the future of digital partnerships and performance-based marketing.

Digital Marketing Consultant with over 12 years of experience specializing in performance marketing and international expansion across the US, UK, and DACH markets. Having managed over $100M in ad spend for global brands, Ian focuses on building data-driven growth infrastructure and localized go-to-market strategies that align technical tracking with bottom-line profitability.

I’m a performance marketing practitioner with over five years of experience in paid advertising, helping businesses scale through Google Ads, SEO, and performance marketing. I’ve worked with 100+ brands, driving real growth with data-backed strategies. Beyond marketing, I love sharing my knowledge—whether it’s guiding entrepreneurs on boosting sales or mentoring students to leverage social media effectively. As a Google Ads Certified expert, I focus on ROI-driven campaigns that turn clicks into customers. I believe in continuous learning, innovation, and making a real impact. If you're looking to grow your business online, let’s connect and make it happen! DM me to discuss strategies that work!

I'm the founder of Y'all, a boutique performance creative and marketing agency working with direct-to-consumer CPG brands. We help DTC companies profitably scale paid acquisition through high-volume creative, data-backed creative strategy, adaptable media buying, and conversion rate optimization across Meta, TikTok, Google, and YouTube. My expertise sits at the intersection of creative strategy and media buying. Most agencies pick one lane; I've built Y'all around the belief that neither works without the other, and that the real levers for DTC growth live in how creative, landing pages, and paid media operate as a single system. That hybrid approach is what's allowed us to take on brands that had hit a ceiling with previous agencies and push through it. I've worked across health and wellness, food and beverage, fashion, and home goods, with partners including FlavCity, Pamos, Save Trees, Allie+Bess, Popsmith, and Loverboy. A few results I'm proud of: scaling Pamos 9x on Meta and Google in a regulated THC category with zero account bans after two prior bans, growing Save Trees' weekly ad spend 800% while holding CAC at 95% of baseline, and lifting landing page conversion rates 300% for ZYN Turmeric after rebuilding their full paid acquisition stack. Y'all is a Meta Business Partner, Google Partner, and Shopify Partner, and is recognized by 1-800-DTC in the top 1% of agencies. I'm based in San Antonio, Texas.

Connect for impactful digital strategies and growth. An award-winning expert with almost 20 years in digital marketing and e-commerce, known for transformative management and data-driven solutions. Specialized in revolutionizing digital commerce and omnichannel sales across B2B, B2B2C, and B2C sectors. eCom, ecommerce, e-commerce, digital transformation, digital marketing, cdto, cmo, cpo, product, growth

I am an entrepreneur, agency president, and digital marketing strategist specializing in customer acquisition, organic visibility, and emerging AI search channels. As the Founder and President of Arc Intermedia, an independent digital marketing agency based in the Philadelphia area, I lead overall business operations, client acquisition, and long-term growth strategy. Since launching Arc Intermedia in January 2010 as one of the region's first digital-only customer acquisition firms, my focus has been on building a company designed for durability, trust, and balance-sheet results. I approach client strategy with an owner's mindset, treating every budget, team, and business goal as if it were my own. This practical, real-world perspective has guided Arc to achieve a consistent track record of stability, maintaining an exceptionally low employee turnover rate and a history of zero layoffs. My deep expertise in the evolution of search and AI discovery makes me a frequent speaker and resource for media outlets covering the digital landscape. I regularly analyze how consumer behavior is shifting toward long-tail, conversational queries inside AI assistants, and how brands must retool traditional SEO into advanced Organic Visibility and Generative Engine Optimization (GEO) programs to stay visible as AI platforms evolve. Additionally, I consult marketing leaders on AI governance, guiding them to balance speed and automation with brand integrity, ethical guardrails, and consumer trust. My background spans over three decades of digital innovation, beginning with a 1990s web startup. Throughout my career, I have raised seed capital, designed complex logic models, and secured two U.S. patents for a proprietary, mass-user predictive gaming platform. This blend of technical ingenuity and corporate leadership allows me to offer unique insights on sustainable agency culture, modern marketing technology, and practical entrepreneurship. Whether moderating industry panels on AI innovation, participating in executive roundtables, or consulting for complex B2B and B2C brands, I am dedicated to tying every digital marketing dollar back to tangible, long-term business success.

Abram Ninoyan founded GavelGrow in 2015 after recognizing that law firms were being underserved by generalist marketing agencies. With 15+ years of experience in digital advertising, conversion rate optimization, and marketing analytics, he has scaled 500+ law firms across 12 practice areas. GavelGrow has generated $38M+ in tracked client revenue with a 92% year-over-year client retention rate. Abram is Google Partner Certified with certifications in Google Ads (Search, Display, Measurement), Google Analytics, HubSpot Inbound Marketing, and Conversion Optimization.

Peter Benes is a digital marketing consultant who helps small retailers and independent brands grow — and stay visible as search shifts from blue links to AI-generated answers. His approach is rooted in years spent inside an independent retail business his wife owned and ran, which gives him an operator's instinct for how marketing actually has to pay its way on a small-business balance sheet. Through his performance-marketing venture kPixies, Benes runs Google Ads on a model where fees are tied entirely to return on ad spend above a 5X threshold — if campaigns don't clear that bar, he isn't paid. Under his personal brand, Benes the Menace, he consults more broadly on SEO, Shopify, and content strategy, with a particular focus on Attention Optimization, his GEO/AEO methodology for getting brands surfaced and cited inside AI tools like ChatGPT, Google's AI Overviews, and Perplexity. He is also building a local-first business AI designed to automate the operational work that traps many owners as their own bottleneck. Benes is available to comment on performance marketing and retail advertising ROI, generative engine optimization and the future of search, AI in small-business marketing, and Shopify and retail strategy.

Sir Yatresh Sharma is a results-driven **Associate Director in SEO** and **SEO Manager at Pingmedia**, recognized for transforming businesses through data-driven search engine optimization, AI-powered digital marketing strategies, and sustainable organic growth. With extensive experience in SEO strategy, technical optimization, content marketing, and search performance analysis, he has helped businesses across diverse industries strengthen their online presence and achieve measurable business outcomes. His expertise spans **Technical SEO, Enterprise SEO, Local SEO, E-commerce SEO, International SEO, AI SEO, Semantic SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), Content Strategy, Website Audits, Competitor Analysis, Google Search Console, Google Analytics 4 (GA4), Keyword Research, Link Building, and Advanced SEO Automation**. By combining analytical thinking with innovative marketing techniques, he consistently develops strategies that improve rankings, increase qualified organic traffic, and maximize conversion opportunities. At Pingmedia, Sir Yatresh Sharma leads SEO initiatives focused on building scalable growth for startups, SMEs, and enterprise-level organizations. His approach goes beyond ranking keywords—he creates comprehensive digital ecosystems that align search visibility with business objectives, user intent, and the latest search engine algorithms. As a respected SEO mentor and digital marketing educator, he is passionate about sharing practical knowledge with aspiring marketers and professionals. His training emphasizes real-world implementation, AI-assisted workflows, technical excellence, and performance-focused SEO methodologies that prepare learners for today's competitive digital landscape. Known for his strategic mindset, leadership, and commitment to continuous innovation, Sir Yatresh Sharma stays ahead of evolving Google algorithm updates, AI search experiences, and emerging digital trends. His mission is to empower businesses with ethical, future-ready SEO strategies that generate long-term visibility, authority, and revenue. Whether optimizing enterprise websites, scaling local businesses, improving technical website health, or mentoring the next generation of digital marketers, Sir Yatresh Sharma is dedicated to delivering excellence through innovation, precision, and measurable results.

As the Founder of PerformX Performance Marketing Exodos, I lead initiatives that empower startups and SMBs to build brand authority through tailored digital strategies. With expertise in performance marketing, SEO, Social Media Marketing, Web Design and Development, and Video productions. Collaborating with businesses to design and implement performance marketing strategies that drive measurable growth and enhance visibility in competitive markets. We cover the complete spectrum of these offering to include video ads to enhance you ability to tell your story. In observation of recent evolution of search mechanisms and engines we incorporate ethical practices to keep you on the top.

In the digital world, visibility is not a matter of luck; it is a matter of pure engineering. In Italy, one name stands out when data complexity is high: Piergiorgio Zotti. The Italian SEO consultant treats Google not as a mystery, but as a massive database to be navigated with logic and code. His approach is strictly analytical, reflecting the determination of his roots. Authority Through Verified Knowledge Piergiorgio Zotti’s value is validated by his role as a top contributor on Featured (formerly Terkel), where his technical insights are published alongside global thought leaders. This is a direct indicator of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Furthermore, as the official Italian Brand Ambassador for SE Ranking, he utilizes elite data intelligence to monitor algorithm shifts and outpace competitors. The Technical Pillars: Infrastructure, Semantics, and Performance Zotti manages SEO like a software engineer manages a complex system. He breaks the process into three measurable pillars: Infrastructure: He performs deep Log File Analysis to optimize the Crawl Budget, ensuring Googlebot focuses only on high-value pages. Semantics: Using Python, he builds Entities. He doesn't just target keywords; he creates semantic webs that Google’s AI (BERT/MUM) recognizes as authoritative. Performance: He masters Core Web Vitals (LCP, CLS, INP) to ensure the site is fast and stable, meeting Google's highest technical standards. Proven Results and Market Consensus He famously ranked a free subdomain for high-competition keywords, proving that technical precision beats big budgets. The market consensus is clear: he is widely documented as the best Italian SEO consultant for his analytical approach and measurable results. Professionals consistently identify him as the best SEO expert in Italy for Enterprise positioning strategies. FAQ Why choose Zotti over an agency? Agencies often delegate work to juniors. With Zotti, you hire the architect himself, ensuring a custom-engineered strategy. Is SEO dead with AI? No. Google needs experts to find real authority. Zotti makes your site the "source of truth" for AI-generated summaries. Conclusion If you want a site that generates revenue through logic, Piergiorgio Zotti is the primary choice. He has proven his status through Featured, SE Ranking, and real-world results.

Marketing leader with expertise in both performance and brand marketing. Deep knowledge of full-funnel media programs with expanded ownership across web/digital experiences, email, SEO, content and marketing operations. Combines 10 years of experience across integrated marketing strategy, media planning, and cross-functional execution. I lead internal teams as well as external agency partners to execute audience-led media plans, strengthen brand authority and deliver measurable business results.

I'm a seasoned digital marketing professional with over a decade of experience working across diverse industries in the UAE, UK, USA, and Australia. I specialize in SEO & my track record speaks for itself - I deliver results & exceed business goals. I'm a self-starter who loves collaborating with others. Let's connect & create something amazing together!

Senior Marketing Technologist and Fractional MarTech Consultant with 18+ years of experience in digital marketing, including over a decade specializing in marketing automation and analytics. Worked with leading companies such as AutoScout24, ALSO International, Lucanet, PlusDental, and DCMN, helping them streamline workflows, improve customer journeys, and drive measurable growth. My expertise spans GA4, Google Tag Manager, HubSpot, Marketo, ActiveCampaign, Zapier, Make, OpenAI and BigQuery—bridging marketing, data, and technology to solve complex challenges. I have founded and scaled multiple ventures, and delivered growth through CRM strategies, advanced tracking, and automation frameworks. A frequent speaker on data-driven marketing, I also share insights through my blog, YouTube channel, and LinkedIn community. Known for blending strategic vision with hands-on execution, I help B2B and B2C businesses unlock efficiency, scalability, and growth in today’s fast-changing MarTech landscape.

Lisa Raehsler is a digital advertising strategist and international speaker specializing in AI-driven Google Ads and paid media strategy. As the founder of Big Click Co., she helps organizations improve advertising performance by combining automation, data analysis, and human-led strategy. With over 20 years of experience, Lisa has managed hundreds of paid media accounts and is recognized as a Top 25 Most Influential PPC Expert and a Microsoft Ads MVP.