Gordon Geraghty

Head of Performance Media at Empire Amplify, focused on building scalable growth through rigorous measurement and relentless optimisation. My career mantra is "be the person you wish you had" - it guides how I show up for clients, how I lead teams, and how I contribute to the wider community. I've led digital strategies across ecommerce and service-based brands, blending hands-on execution with stakeholder management to turn performance insights into business outcomes. Recent highlights include: increasing Shopping ROAS by 120% year-on-year for adidas, helping make adidas PAC one of the most profitable markets in the region; reducing CPA across digital activity by an average of 40% within three months for Milwaukee; and achieving a 60% reduction in CPA for Frank Health Insurance by imp...