Steve Drury is a forward-thinking digital strategist and the founder of web-aviso, a Formby-based consultancy that has been at the forefront of search technology since 2004. Steve has transitioned from a creative background into global banking media technologies and traditional SEO to become a specialist in the next generation of digital visibility: AI Search Optimisation (AISO) and Generative Engine Optimisation (GEO). As traditional search engines evolve into AI-powered "answer engines," Steve has positioned web-aviso as a leading UK consultancy for businesses seeking to remain visible in a "zero-click" world. He specialises in ensuring that brands are not just found by algorithms, but are accurately cited, recommended, and trusted by Large Language Models (LLMs) such as ChatGPT, Pe...