Expert Data Analytics Consultants

My name is Matthew Redford and I founded DATA HIT in 2024 with the goal of providing an effective data and optimisation resource to small to medium sized businesses. Our primary service areas are consultancy, tracking implementation, conversation rate optimisation, and insights / reporting. With over 15 years of experience, I have gained a wealth of experience working in technical and marketing teams across a number of reputable agency and client side roles. Away from my main career path I have also founded a number of successful web-based businesses.

Executive-level Management Consultant specialising in driving business change and improving operational performance through the practical delivery of data insights and technology solutions. A Fellow of the Chartered Management Institute, and a Full Professional Member of the Chartered Institute of IT. After initially training with the Royal Navy as an Aircrew Officer, I went on to study mathematics at university before entering the financial services industry; joining one of the UK's leading asset management companies. I delivered business change programmes and led internal technology and finance teams, before joining Techmodal (now part of BAE Systems), a boutique consultancy specialising in digital transformation and applied data science in the Public Sector. In 2021 I joined Alchemmy, an award-winning management consultancy, to continue delivering digital and data programmes to help organisations grow and thrive.

A data-analytics entrepreneur, thought-leader and the Founder & CEO of Perceptive Analytics - a company that helps businesses turn raw data into actionable insights, smart marketing decisions, and clear visual analytics. With an MBA from ISB and advanced training from Stanford’s Graduate School of Business, he brings together strong academic grounding and real-world business experience. Prior to founding his own venture in 2010, he sharpened his analytical and consulting skills at top firms including Infosys. Over the years, he has helped global clients, including Fortune-500 firms unlock value from their data, driving growth, optimization, and intelligent decision-making. Under his leadership, Perceptive Analytics has been recognized among the “top analytics companies to watch.” Passionate about data, strategy and storytelling with numbers, he firmly believes in empowering businesses to make smart, evidence-based decisions.

Abhijit Chanda is a Director, Head of Retail Media Practice at Tredence, and MarTech and AI leader with 15+ years of experience across marketing analytics, customer intelligence, AI, retail media, and marketing technology. His core strength lies in connecting business strategy, customer data, AI, and MarTech to help enterprise marketing teams make better decisions, activate more effectively, and measure business impact more accurately. Abhijit helps organizations convert fragmented data into sharper insights, smarter activation, and measurable business outcomes by building analytics, agentic AI, and AdTech products and platforms that improve campaign planning, media performance, customer experience, and revenue accountability. In his current role, he works as a product and solution lead, partnering with cross-functional teams across data science, BI, data engineering, MarTech, and retail media analytics to drive solution strategy, delivery, and growth for enterprise retail clients. Building and scaling Tredence's AI-powered Retail & Commerce Media analytics practice — serving 8 of the top 10 global retailers, powering $2T+ in Retail Revenue and $10B+ in annual Retail Media Network spend Abhijit’s vision is to help organisations build the next generation of AI-native marketing intelligence and customer decisioning platforms — where data, identity, activation, incrementally, and AI come together to drive measurable business growth.

I'm the CPO & Head of Consulting at Kleene.ai, an AI data platform that unifies data, advanced analytics and decision intelligence in one place. I'm a data science and AI leader with more than two decades in advanced analytics and marketing measurement — previously CTO & Head of Data Sciences at Adludio, CIO & Head of Data Sciences at Publicis Groupe Media, and CIO at ZenithOptimedia. My work is about turning complex data into powerful insights and embedding AI to enable better, faster decisions and optimised performance. I write and speak on AI model orchestration, marketing measurement (media mix modelling and multi-touch attribution), demand forecasting, customer segmentation, price elasticity, and how decision intelligence changes the way businesses operate.

Data Analyst | Turning Data into Actionable Insights Expert in data visualization, reporting, and uncovering trends that drive smarter business decisions.

Analytics leader experienced in enhancing data driven decision making by creating new data products and services involving different domains in supply chain like finance, operations, sustainability, marketing, and corporate strategy.

Data and analytics executive with 15+ years of experience leading teams and building data-driven solutions across enterprise organizations. Currently Sr Director of Data Transformation by day, and founder of Brighten — an AI-powered employee recognition and onboarding platform built for small and mid-size businesses. MBA, Six Sigma Black Belt, and deep expertise in AI enablement, business intelligence, marketing analytics, and process improvement. Available to comment on HR technology, employee engagement, onboarding best practices, AI in the workplace, SMB operations, data strategy, and analytics leadership.

As Head of Data & Analytics, I lead the Data Insights team in designing end-to-end performance solutions that provide clear insight into Paid Media and SEO performance. I began my career in Paid Media and quickly moved into data, CRM consultancy and attribution - a background that shapes my consultative approach and ensures clients are set up to scale in line with their sales and marketing requirements.

I turn complex data into clear decisions — building platforms that don't just work, but transform how organizations think

Data Science Leader driving scalable analytics solutions | I specialize in transforming complex business challenges into actionable data solutions. Currently leading Glassdoor's data science initiatives across Jobs and Notifications verticals, where we develop sophisticated models and analytics frameworks to enhance user experience and drive business growth.Key Focus Areas:Building & scaling high-performing data science teamsStatistical modeling & predictive analyticsProduct analytics & experimentationData pipeline optimizationCross-functional strategy developmentPublished researcher in Data Science and AI | Expertise in turning data insights into business impact | Passionate about mentoring next-gen data scientists

Apryl Boyle is one of the world's most compelling voices at the intersection of ocean science, surfing, and strategic data. A lifelong surfer, she established herself as a globally recognized ocean authority and scientific storyteller through her pioneering research into marine life, which has been featured across major platforms including National Geographic and Discovery’s Shark Week. She is the author of How to Surf Like a California Girl, and the expert media outlets call on for a data-driven perspective on ocean conservation, coastal ecosystems, and the mental game of surfing. Uniquely, Apryl couples this deep scientific knowledge with an Executive AI Strategy background. As an MIT-certified leader, she specializes in translating complex data—from Media Mix Models to predictive analytics—into clear commercial insights. She is the definitive authority who can bridge the gap between rigorous scientific method and executive business strategy.

Analytics expert, author, and web analyst - encyclopedic knowledge of almost everything else.Over the past 23 years Phil has been helping clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques. “Fail Fast – Succeed Faster" is the motto behind Phil's approach. Phil is renowned for his in-depth technical skills and the ability to solve business challenges through innovative technological solutions.

As a Cloud Data Engineer, I specialize in designing and implementing scalable data pipelines, data warehouses, and data lakes. I have a strong understanding of data modeling techniques and warehousing principles, which I use to build efficient, high-performance solutions. I’m always energized by new challenges that require a mix of technical strategy and creative problem-solving. Whether I’m designing a new reporting data source or finally perfecting a home organization project, I’m driven by the same goal: creating systems that are as efficient as they are reliable.

I'm the CEO of Kleene.ai, an AI data platform that turns scattered business data into clean, AI-ready foundations and decision intelligence. I'm an entrepreneur, advisor and chair who has spent my career building and scaling technology and digital businesses, and I studied at the University of Warwick. I think and write a lot about data sovereignty and the risks of building a business on a single LLM, the gap between AI hype and the infrastructure that actually makes AI useful, and what the UK and Europe need to do to compete on AI. I'm happy to talk about AI strategy and adoption, data sovereignty and vendor lock-in, the economics of the LLM market, and how businesses turn data into faster, better decisions.

Data scientist with experience in machine learning, large language models, clustering, search algorithms, and analytics with proven expertise in leveraging the latest AI breakthrough for enterprise use cases

I have always been passionate about technology because there is never an end to the cycle of improvement in the human-computer experience. I wrote that in 2004, and now as we move from a connected to an AI-augmented world, I am more excited than ever! My daily work revolves around my passion: Designing data-driven solutions, leading a team of talented professionals, and continuously learning.Here are my interests and passion is in the word of Data sensemaking, Analytics, B2B product development ,ChatGPT, Data Visualization.

With over 17 years of experience in analytics and marketing, I live by the belief that "Data Inspires Strategy." I’ve built my career on transforming complex data into strategic direction - designing analytics frameworks, operational processes, and measurement systems that power business growth. As Vice President of Analytics at January Digital, I lead a multidisciplinary team of data engineers, scientists, and analysts dedicated to unlocking value from data. Our work spans media mix modeling, attribution, predictive modeling, and experimentation - all underpinned by emerging AI capabilities. Today, I’m focused on integrating AI agents and generative intelligence into analytics workflows to enhance insight generation, automate reporting, and elevate decision-making speed and quality. Beyond my role at January Digital, I’m passionate about developing future analytics leaders. I teach as an adjunct instructor at SMU and serve on both the Women in Leadership Advisory Council and the AMA DFW Executive Board as EVP of Analytics. My goal - in every setting - is to bridge data, technology, and strategy to shape smarter, more resilient organizations.

Will Turner is the Founder and Head of Data & AI at Beyond Data, an Australian consultancy specialising in insight-to-action systems, the architecture that closes the gap between what a business's data knows and what the business actually does. Headquartered in Brisbane and serving clients across Australia and New Zealand, Will and his team design, build, and run AI agents, data lakehouses, and advanced analytics with a ruthless focus on commercial outcomes, not proofs of concept. Will has successfully delivered AI and data projects for 15+ businesses across finance, manufacturing, retail, agriculture, healthcare, construction, insurance and digital marketing. His work touches thousands of people each day. His key insight, that SaaS delivers actions without insight, and analytics delivers insight without action, is gaining traction with Australian technology leaders as they start to adopt his insight-to-action systems methodology. With more than a decade in data and AI, a post-graduate qualification in Data Science from James Cook University, and multiple Head of AI roles, Will brings an authentic human lens to production AI. He is the Amazon-bestselling author of Even YOU can learn Data (2022) and a 2017 Queensland Young Achievers Award nominee. Will writes and speaks on AI strategy, data leadership, and why most AI projects quietly fail.