I'm the CPO & Head of Consulting at Kleene.ai, an AI data platform that unifies data, advanced analytics and decision intelligence in one place. I'm a data science and AI leader with more than two decades in advanced analytics and marketing measurement — previously CTO & Head of Data Sciences at Adludio, CIO & Head of Data Sciences at Publicis Groupe Media, and CIO at ZenithOptimedia. My work is about turning complex data into powerful insights and embedding AI to enable better, faster decisions and optimised performance. I write and speak on AI model orchestration, marketing measurement (media mix modelling and multi-touch attribution), demand forecasting, customer segmentation, price elasticity, and how decision intelligence changes the way businesses operate.