Abhijit Chanda

Abhijit Chanda is a Director, Head of Retail Media Practice at Tredence, and MarTech and AI leader with 15+ years of experience across marketing analytics, customer intelligence, AI, retail media, and marketing technology. His core strength lies in connecting business strategy, customer data, AI, and MarTech to help enterprise marketing teams make better decisions, activate more effectively, and measure business impact more accurately. Abhijit helps organizations convert fragmented data into sharper insights, smarter activation, and measurable business outcomes by building analytics, agentic AI, and AdTech products and platforms that improve campaign planning, media performance, customer experience, and revenue accountability. In his current role, he works as a product and solution ...