Trusted Account-Based Marketing (ABM) Experts 2025

I have been in marketing for nearly two decades after watching the movie "What Women Want" and telling myself I wanted to work in marketing. Starting at the age of 16 as a telemarketer, I managed to work up the different levels and now specialize in demand generation, content marketing, and marketing automation, working with a variety of tools such as HubSpot, Wistia, PartnerStack, Pendo, Riverside, StoryLane, Google Adwords, and WebFlow. Over the years, I have been fascinated by all things marketing and technology. Even though my career started with telemarketing, trade show demonstrations, and graphic design, it quickly transitioned into web design, digital marketing, and content marketing in 2009. The reason I love digital marketing is that it is always changing. Although businesses should stay true to their brand, values, and strengths, they always have new ways of sharing their stories, values, and advice through different channels. I am continuously excited to discover and implement these new strategies in the companies I work for. Having experience with small businesses and startups as well as working for marketing agencies and Fortune 500 companies, I understand the benefits of creating processes and structure so that all members of the team can engage and collaborate and create a positive experience for customers. I truly believe that if you want to go fast, go alone; but if you want to go far, go together. By working together and building off the strengths of everyone on the team, the sky truly is the limit.

I’m Brian Carroll, a B2B go-to-market strategist who helps companies fix the hidden breakdowns that stall pipeline, slow deals, and weaken the buyer experience. My work sits at the intersection of marketing, sales, and buyer psychology. I diagnose where go-to-market systems lose momentum – unclear positioning, weak lead handoffs, stage movement without real buyer commitment, misalignment between teams, and messaging that sounds good on paper but breaks down in real conversations. Then I help companies rebuild those systems so trust increases, conversion improves, and revenue teams operate with more clarity. I’m best known for work in complex B2B sales environments, where long sales cycles, multiple stakeholders, and messy internal handoffs make growth harder than most dashboards suggest. My background includes demand generation, lead management, messaging, buyer journey analysis, sales and marketing alignment, and pipeline architecture. I’m also the author of Lead Generation for the Complex Sale, published by McGraw-Hill, and I’ve spent years helping organizations rethink how they create demand and move buyers forward. What makes my perspective useful to the media is that I do not look at growth problems as isolated campaign issues. I look at the full system. I often assess companies by experiencing the buyer journey the way a real prospect would – from first touch through follow-up and sales engagement – which reveals friction that standard reporting often misses. I comment most often on B2B marketing, pipeline quality, sales and marketing alignment, buyer-centered messaging, lead management, demand generation, trust in the buying process, and the operational realities of growing revenue in complex markets. If you want an expert who can speak plainly about why pipeline often looks healthier than it is – and what companies need to change to fix it – that’s my lane.

I’m a B2B marketing expert specializing in Social Selling and Go-To-Market strategies for technology and enterprise companies operating in global markets. I’m an entrepreneur and the founder of ModumUp — a B2B GTM and Social Selling agency focused on building scalable, trust-based growth systems for B2B companies. My professional background was shaped at Microsoft, where I worked as Social Media Marketing Lead, overseeing digital initiatives as well as Social Selling and Employee Advocacy programs across 33 countries. Working in complex, multi-market environments gave me deep hands-on experience in long-cycle B2B sales, trust-driven communication, and building executive-level visibility at scale. After leaving Microsoft, I founded ModumUp — a GTM agency specializing in Social Selling, Account-Based Marketing, executive and expert personal branding, and community-led growth as a strategic ABM channel. Today, I lead a team of over 30 professionals delivering projects for international technology companies across Tech, AI, IT infrastructure, logistics, finance, and digital services in the United States, Europe, LATAM, and MENA. We work with Microsoft and AWS partners, as well as large enterprise organizations and educational institutions. I’m a frequent speaker at industry conferences, a jury member of the Effie Awards, and a member of the American Marketing Association. I’m also a speaker at the Stanford Me2We conference. My expert commentary and authored materials have been published in leading business and industry media. I’m regularly invited to provide independent analysis on B2B marketing transformation, the impact of AI on professional communication, and the evolving role of LinkedIn as a core business channel.

Passion drives me more than anything else when it comes to marketing. Despite…

Senior Marketing Technologist and Fractional MarTech Consultant with 18+ years of experience in digital marketing, including over a decade specializing in marketing automation and analytics. Worked with leading companies such as AutoScout24, ALSO International, Lucanet, PlusDental, and DCMN, helping them streamline workflows, improve customer journeys, and drive measurable growth. My expertise spans GA4, Google Tag Manager, HubSpot, Marketo, ActiveCampaign, Zapier, Make, OpenAI and BigQuery—bridging marketing, data, and technology to solve complex challenges. I have founded and scaled multiple ventures, and delivered growth through CRM strategies, advanced tracking, and automation frameworks. A frequent speaker on data-driven marketing, I also share insights through my blog, YouTube channel, and LinkedIn community. Known for blending strategic vision with hands-on execution, I help B2B and B2C businesses unlock efficiency, scalability, and growth in today’s fast-changing MarTech landscape.

I’m a believer that marketing can provide value if you do it right. For B2B & non-profit…

Providing expert advice to small businesses that can least afford to hire the best. Why me? Read my LinkedIn Profile or find out more on my GrowMap blog at http://GrowMap.com. Need a top writer? Ask me - we collaborate all the time. For an example of one of our portfolios, see mine at http://gailgardner.contently.com/ Community Manager of the BizSugar Small Business Mastermind Community. Admin of the dozens of niche Mastermind Groups within it and the BizSugar blog. Grew this community from 0 members to 43k and mailing list from 0 to 65,742. (Achieved with ZERO advertising budget; stats as of August 2022.) Regularly collaborate with agencies, startups and freelancers to connect talent with opportunities. Always interested in new opportunities and collaborations. GrowMap is listed as a Cision Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter.

Providing expert advice to small businesses that can least afford to hire the best. Why me? Read my LinkedIn Profile or find out more on my GrowMap blog at http://GrowMap.com. Need a top writer? Ask me - we collaborate all the time. For an example of one of our portfolios, see mine at http://gailgardner.contently.com/ Community Manager of the BizSugar Small Business Mastermind Community. Admin of the dozens of niche Mastermind Groups within it and the BizSugar blog. Grew this community from 0 members to 43k and mailing list from 0 to 65,742. (Achieved with ZERO advertising budget; stats as of August 2022.) Regularly collaborate with agencies, startups and freelancers to connect talent with opportunities. Always interested in new opportunities and collaborations. GrowMap is listed as a Cision Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter.

Highly accomplished and results-driven professional with a successful track record in business development, account management, and sales within the SaaS, Market Research and Management Consulting verticals. Proven expertise in driving revenue growth by selling innovative solutions to Fortune 500 companies across North America and Europe. A strategic and trusted advisor to clients, adept at understanding their unique needs and delivering tailored solutions for long-term customer success. Strong leadership abilities demonstrated through effectively leading and mentoring teams, fostering a culture of excellence. Skilled in cultivating robust business relationships, ensuring customer retention, and expanding market footprint. Seeking an Account Manager role with high-growth SaaS companies to leverage my exceptional sales acumen and domain expertise for driving business growth and exceeding revenue targets.

Avram Gonzales is the Chief Strategist at Digital Harvest, a specialized Local SEO agency focused on helping home service companies generate high-intent leads through Google. With a deep understanding of search engine optimization and a pragmatic, results-driven approach, Avram leads strategy, sales, and client growth initiatives across the business. He works closely with established, growth-minded contractors to build predictable lead flow using a blended search approach that includes Google Business optimization, Local Service Ads, and organic SEO. Known for his clarity and transparency, Avram prioritizes metrics that matter, like cost per lead and return on investment, rather than vanity metrics. Avram is especially passionate about helping business owners move away from unreliable, shared lead platforms and toward owning their marketing assets. His work is grounded in a commitment to long-term growth, operational efficiency, and delivering measurable results—while maintaining a strong belief in kindness, clear communication, and doing right by every client.

I help fast-paced organizations drive growth through strategic demand generation and account-based marketing. With less than 5% of your market ready to buy today, our full-funnel strategies ensure you engage prospects at every stage, from awareness to conversion. What we deliver @ Colony Spark : - Increased market share and stronger brand positioning - Pipeline growth that drives revenue - Faster, more efficient sales cycles - Resource optimization for maximum impact Ready to elevate your go to market efforts? Let’s talk: https://www.colonyspark.com/strategy-call

Throughout my career in marketing, I've worked with mission-driven businesses to help grow demand, standardize processes, and differentiate brand value within crowded markets. Today, I'm focused on sharing what I've learned along the way - providing fractional marketing strategy and services to SMBs looking to grow and scale, and by mentoring the next generation of marketing talent. My core values are trust, authenticity, partnership, and transparency, and they exist in everything I do, personally and professionally. I am have been a member of Forbes Communications Council since 2017 and have served on the volunteer board of the American Marketing Association's Triangle (NC) Chapter since 2022. I was elected to serve as the chapter president in July 2026.

Andrew Maffettone (often known as Andrew Maff) is the Founder and CEO of BlueTuskr, a full-service e-commerce marketing agency that helps online brands grow through data-driven marketing and omnichannel strategies. With more than 15 years of experience in digital marketing and e-commerce, Andrew has worked both in-house with online retailers and within agencies, giving him a practical understanding of how brands scale in competitive digital markets. Andrew built BlueTuskr to solve a common challenge faced by many e-commerce businesses, fragmented marketing across multiple vendors and channels. His approach focuses on bringing strategy, advertising, content, and optimization together under one coordinated system designed to drive measurable growth and long-term customer value. He is known for helping brands move beyond dependence on a single platform, such as Amazon by building sustainable, diversified marketing strategies that include paid media, retention marketing, SEO, and marketplace expansion. In addition to leading BlueTuskr, Andrew regularly shares insights on e-commerce growth, digital marketing strategy, and the future of online retail through industry content, speaking engagements, and his podcast, The E-Comm Show. His work focuses on helping founders and marketing teams make smarter decisions, improve profitability, and build scalable e-commerce businesses. Andrew frequently shares insights on e-commerce growth, SEO strategy, and marketplace optimization through the BlueTuskr blog. Some of his recent articles include: • How to Write a High-Converting Amazon Product Title - blog.bluetuskr.com/how-to/product-title-amazon • Ultimate Ecommerce SEO Guide - blog.bluetuskr.com/ultimate-ecommerce-seo-guide • Best E-commerce Website Layout for Conversions - blog.bluetuskr.com/best-e-commerce-website-layout

I know that getting up the courage put your brand out there online to only hear crickets can leave you feeling 1 step closer to quitting, I believe that your purpose should not to get lost amongst the noise. Whether its compelling copy, a flawless strategy, alluring graphics or all of the above, I provide a personalized marketing plan for business growth that gives you the confidence to put yourself out there, grow a true connection with your audience, and grow your sales. Trevor helps clients with customer research, digital & social media strategy, website design & planning automated email campaigns, content strategy, and brand identity transformation. He helps digital marketers and business leaders rely less on agencies and gain confidence in what to do next.

Meet Georgi Petrov, the driving force behind AIG MARKETER, a dynamic digital marketing agency. A multifaceted entrepreneur, he not only owns thriving multi-7-figure online stores but also curates insightful content on his blog at georgiadvice.com. On his YouTube channel, he generously shares his vast experience. Holding an MBA and boasting 13+ years in digital marketing, Georgi has helped countless startups, coaches, and Fortune 500 giants across 13+ markets. A Google and Meta certified pro, Georgi personifies digital success.

Hi there I'm the Director of Marketing at Wisedocs.ai, the Founder of B2B SaaS Reviews.com, and the Father of Clara, a beautiful three-year-old girl. Before Wisedocs, I worked for several go-to-market B2B SaaS companies: PartnerStack (Partner Management Platform and Network for SaaS companies), Influitive (Advocate Marketing designed to generate more reviews, references, and referrals), LevelJump (Sales Enablement) (acquired by Salesforce) and Eloqua (Marketing Automation) (acquired by Oracle).My professional passion is figuring out how software companies can align their go-to-market strategy with today's B2B buying journey. This has led me to user reviews, leveraging the customer's trusted voice, and partnerships, which are also generally more trusted than traditional sales and marketing.If you're in B2B SaaS and want trustworthy advice on getting reviews, prioritizing review sites, and leveraging reviews in your go-to-market strategy, subscribe to my LinkedIn posts and my email newsletter on B2B SaaS Reviews.com.

Mark MacDonald is a seasoned strategist and creative with 4 decades of expertise in powerful Branding and Marketing Communication based on reliable research. He's the go-to guide for effective church communication, branding, and logos. As a bestselling author, engaging speaker, and founder of BeKnownforSomething.com, Mark empowers church leaders to communicate with impact.

In the fast-paced worlds of fintech, insurtech, and high-tech, I’ve carved out a niche by putting client goals first. My experience is vast, but what really matters is how it translates into solving real-world challenges. Using insights from Account-Based Marketing (ABM) and AI, I focus on creating strategies that genuinely align with your objectives, driving growth and engagement that makes a difference. At the heart of my work is innovation with purpose. Leading teams across the globe, I’ve always aimed to ensure that our projects are not just innovative but also directly impactful for our clients. Your success is the benchmark for mine, not the other way around.Let’s talk about how we can turn your challenges into our next success story.

With over 15 years of hands-on experience in affiliate marketing, e-commerce, and digital growth strategy, I’ve helped brands scale profitable online partnerships and build high-performing affiliate ecosystems. As the founder of BestAIFor.com - a fast-growing AI tools directory, benchmark platform, and independent review hub - I now combine my performance marketing background with deep expertise in the AI landscape. I personally evaluate and benchmark hundreds of AI tools every month, tracking real-world metrics like speed, accuracy, pricing shifts, ROI, and usability across productivity, content, marketing, and creative workflows. My work focuses on cutting through the hype to deliver actionable, data-backed insights that help solopreneurs, marketers, and businesses choose the right AI stack for 2026 and beyond. Whether I'm setting up affiliate programs for AI tool makers, optimizing campaign performance with AI-powered automation, or identifying emerging trends through original benchmarks, I’m driven by one goal: turning complex technology into practical growth advantages. I’m passionate about sharing transparent, no-BS analysis and helping the industry move faster with better information. You’ll often find me publishing fresh benchmarks, “State of AI Tools” micro-reports, and strategic guides on BestAIFor.com.

Jeffrey Mathew is a digital strategist and Lead IT Specialist at Teckgeekz, where he drives technical content strategy alongside hands-on implementation of SEO, web development, and AI-based automation systems. His work focuses on building scalable digital frameworks that combine technical SEO, performance marketing, and modern development practices. At Teckgeekz, he leads the development of research-driven content while actively working on real-world projects, including programmatic SEO deployments, high-performance website architectures, and data-driven growth strategies for businesses in competitive markets. His approach bridges technical depth with execution, ensuring that strategies are not only well-informed but also practically implemented. Jeffrey specializes in simplifying complex concepts across SEO, artificial intelligence, and web technologies, translating them into actionable systems that drive measurable results. His work emphasizes real-world applications, performance optimization, and scalable digital growth. As an active contributor to the tech and marketing ecosystem, he provides expert insights on search engine optimization, AI integration, and performance marketing—grounded in hands-on experience and continuous experimentation with evolving technologies.