Real Estate Marketing Professionals to Know 2025

Jacob Peistrup is a real estate marketer and consultant. He helps real estate teams and developers grow through SEO, content marketing, and YouTube content. Based in St. Louis, he also runs Living St. Louis, a real estate media brand that generates hundreds of leads annually through neighborhood guides, seller tips, market insights, and new development tours. His work spans SEO strategy, web design, content production, and analytics for real estate professionals. Jacob holds a B.S. in finance from Northeastern University in Boston, MA. He has been recognized among the Top 10 Real Estate SEO Experts of 2025 and holds an SEO Expert Certification from Gotch SEO Academy as well as an FAA Part-107 drone license.

Recognised in the top 1.5% Nationwide, I am a luxury real estate specialist with Christie’s International Real Estate Sereno, serving Silicon Valley’s premier neighborhoods. I work with affluent buyers and sellers throughout the bay area, offering expert guidance on pricing strategy, market timing, and positioning high-end properties for maximum value. My negotiation expertise is the foundation of the results I deliver. I pride myself in being a trusted resource on luxury real estate trends, buyer behavior, and the evolving Silicon Valley housing market.

As a marketing and business development specialist with over a decade of experience as Director at Echo Properties in Kenya, I excel at identifying growth opportunities, understanding client needs, and anticipating market trends. I design and execute effective sales and marketing strategies, mentor teams, and manage resources to achieve optimal results. I provide expert consultancy across the property sector, including residential homes, plots, land, commercial spaces, and property development. With a strong foundation in marketing and business management, I guide both clients and the company with strategic vision, practical insight, and a results-driven approach. Passionate about innovation, I leverage data, technology, and client feedback to create value, take informed risks, and foster meaningful partnerships that drive sustainable long-term success.

Kimberly Schmidt is a San Diego real estate expert and team lead of Kimberly Schmidt & Associates at Compass, known for providing strategic guidance to buyers and sellers navigating San Diego’s dynamic housing market. With over 19 years of experience and more than 500 successful transactions, Kimberly has built a results-driven business rooted in precision, market knowledge, and a highly personalized approach. Her team is consistently ranked among the top 1.5% of small teams nationwide by Real Trends, reflecting both performance and consistency at a high level. Kimberly is frequently quoted in national publications including CBS News, Travel + Leisure, House Beautiful, Bankrate, and House Digest, where she provides insight on housing trends, buyer and seller behavior, and navigating changing market conditions. She also serves as a TV host for American Dream San Diego, highlighting the lifestyle and communities that define the region. As a San Diego real estate expert, Kimberly works across a range of property types and client needs, including luxury homes, coastal properties, relocations, trust and probate sales, and 1031 exchanges. Her approach is both strategic and detail-oriented, with a focus on pricing, negotiation, and positioning homes to stand out in competitive conditions. Clients value Kimberly for her clear communication, thoughtful guidance, and ability to navigate complex transactions with confidence. Whether buying, selling, or investing in San Diego real estate, she provides a level of service that is both highly personalized and results-focused. CA DRE#01781140

Luxury Real Estate Leader & Lifestyle Concierge With nearly two decades in luxury real estate and over $300 million in career sales, Damian Hall has become one of the Carolinas’ most trusted names. A Christie’s Masters Circle member (top 1 % worldwide) and recipient of the inaugural Christie's International Real Estate Gavel of Greatness award (2023), Damian stands out among the global network’s 32 000+ agents. He leads the Damian Hall Group, operating across five distinct luxury lifestyle markets—from Greater Greenville, SC including Downtown and Simpsonville to equestrian estates in Tryon, lakefront homes on Lake Keowee, mountain homes in Highlands and Cashiers, and coastal properties in Hilton Head. Damian is excited to soon be expanding into hsi hometown of Charleston. His team’s consistent record‑setting sales range from the Cliffs Communities to the highest sale on Lake Lure, the highest residential lot sale in North Main, highest sale in the City of Asheville, Most Expensive Equestrian Estate in SC, and dozens more. Many of these are records for highest sale in the neighborhood or highest price per square foot in the past year. Damian’s expertise is widely recognized; he’s been featured on HGTV, in the Wall Street Journal and New York Times, and speaks on luxury real estate, branding, AI, marketing, and social media at industry events. High-profile property coverage: South Carolina’s most expensive property, represented by Damian, was featured on the cover of WSJ | Mansion. The $22 million estate has also been covered in Realtor.com, Post and Courier, and Mansion Global, highlighting its status as the priciest listing in state history. HGTV House Hunters: Damian was featured in the episode "Housing Horses in South Carolina," advising buyers hunting for equestrian properties around Greenville. Quoted and referenced on prominent outlets: Damian's perspective on topics from luxury branding, home sale strategies, and market trends can be found in Robb Report, NY Times, The State, Realtor.com, and others, positioning him as a go-to expert in the region. Panelist and speaker: Damian is regularly invited to panels at Christie's conferences and national real estate events, sharing marketing and branding strategies with industry peers. Social media and industry interviews: Numerous interviews on YouTube and other platforms show his expertise in using social media for luxury listings and real estate branding.

Erik Leland is a Realtor at Realty First serving the Lake Oswego and Greater Portland area. He specializes in local market data, digital property marketing, and residential property trends. Connect with him at LelandNW.com.

I’m Mark Popach, a real estate agent and the founder of Popach & Co., brokered by Compass. I work across the Greater Seattle and Eastside markets with a focus on Bellevue, Redmond, Kirkland, Issaquah, and Snoqualmie. My approach is grounded in preparation, consistent communication, and a strong commitment to high level results. I have earned recognition for top-tier production within Compass and have built a record supported by five-star client reviews, strong negotiation outcomes, and high-performing listing campaigns. My marketing strategy includes cinematic video tours, luxury photography, targeted digital advertising, detailed market analysis, and Compass Concierge, all designed to position each listing for maximum visibility and value. These results have contributed to my ranking among leading agents in my market year after year. My work reflects a focus on data, strategy, and steady professionalism. I am known for clear communication, organized processes, and careful attention to detail throughout every phase of a transaction. This consistency has helped me build strong relationships with clients and industry partners throughout the region. Outside of real estate, I enjoy exploring local trails, traveling, and spending time with my family. I remain committed to continuous growth and to raising the standard of service at Popach & Co.

The Perna Team was established in 2000, spearheaded by Michael Perna. Each member of The Perna Team is brought on with 5 main criteria's in mind; Distinguished Customer Service, an unparalleled Drive, Excellence in Market Knowledge, Passion in helping and Tenacity all around. We stand by our motto, "Wouldn't you rather have a tenacious agent, than a vacation agent?". The Perna Team amassed over 82 million in sales last year and has already surpassed that goal this year. Michael Perna at the age of 21 joined Keller Williams and studied under 4 of the top area agents. Our Mission at The Perna Team, is to minimize stress during the selling and buying process, while maximizing the clients return on investment. Our Vision is to exceed the customer expectations by creating the "WOW" factor, while continually developing Top Performers. Our Values are simple at The Perna Team; we provide distinguished customer service, an unparalleled drive to exceed expectations, excellence in market knowledge, passion in helping the client though the decision making process and tenacity all around.

Barrett Henry is a Broker Associate with RE/MAX Collective in Tampa Bay, Florida, bringing 23+ years of commercial and residential real estate experience to every transaction. He leads The NOW Team, serving buyers and sellers across eight counties including Hillsborough, Pinellas, Pasco, Polk, Manatee, Sarasota, Hernando, and Citrus. Barrett holds e-PRO, MRP, and SRS designations and is known for straight talk, smart strategy, and helping clients navigate complex transactions with confidence. His expertise spans residential sales, commercial properties, relocation, investor strategy, and leveraging technology to streamline the buying and selling process. Barrett is also the founder of Vyrabyte, a technology consulting firm specializing in web development, SEO, and automation for small businesses.

Nick Booth is a Utah real estate agent with Utah Real Estate, dedicated to helping clients make confident, informed decisions in one of the country’s fastest-growing markets. Based in Salt Lake City, Nick combines deep local insight with a modern approach to marketing, negotiation, and client care. He believes real estate is more than a transaction, it’s about building trust, creating opportunities, and helping people open the doors to their dreams. Nick takes pride in understanding Utah’s unique neighborhoods, from the energy of downtown Salt Lake to the quiet charm of the Wasatch foothills. His clients value his honesty, creative strategy, and hands-on support throughout every stage of the buying or selling process. Whether it’s advising a first-time buyer, analyzing market data, or positioning a listing to stand out online, Nick brings a thoughtful and detail-driven approach to everything he does. Beyond the day-to-day of real estate, Nick is passionate about personal growth, community, and helping others succeed. He’s a lifelong learner who studies market trends, digital marketing strategy, and sales psychology to provide the best possible service to his clients. His mission is to redefine what it means to work with a real estate agent, someone who’s professional, proactive, and genuinely invested in your success. For Nick, it’s not just about selling homes. It’s about helping people find the right fit, whether that means a downtown condo, a family home in the suburbs, or a mountain retreat. Every client has a story, and Nick’s goal is to make that story feel supported, informed, and celebrated every step of the way.

I’m Erica Diaz, founder of the Erica Diaz Team, a top-producing real estate group based in Winter Garden, Florida. Over the years, I’ve helped guide hundreds of families through the buying and selling process across Central Florida, from Winter Garden and Windermere to Clermont, Winter Park, and beyond. My team and I recently reached a milestone of more than $300 million in closed sales, a reflection of the trust clients place in us and the results we consistently deliver. Recognized as a Zillow Premier Agent and named one of Central Florida’s top real estate groups by the Orlando Business Journal, my work has also been validated by over 750 verified five-star Google reviews from buyers and sellers who have experienced our commitment firsthand. Beyond sales volume, I pride myself on bringing deep local knowledge, honest guidance, and premium marketing strategies such as video walkthroughs, 360° tours, professional staging, and photography that help my clients stand out in today’s competitive market. As a longtime Winter Garden resident and community advocate, I understand not only the numbers behind Central Florida’s housing market but also the lifestyle that makes this region so desirable. Whether it is helping a first-time buyer find the right neighborhood, assisting a family relocating for work, or positioning a luxury listing for maximum exposure, I focus on making every real estate transaction as smooth and successful as possible.

Award winning marketer with a demonstrated history in growth marketing.

Alberto Gonzalez is a real estate strategist, investor, and founder of Investahaus, where he structures acquisitions, creative financing solutions, and exit strategies for property owners and investors. His work sits at the intersection of real estate, capital strategy, and emerging technology. With a background in marketing and construction, Alberto brings both market psychology and asset-level discipline to his analysis. He has participated in real estate tokenization initiatives and is formally educated in blockchain applications for property ownership, giving him a forward-looking perspective on how digital infrastructure is reshaping real asset investment. As a licensed real estate professional and active investor in Florida, he provides insight on distressed inventory trends, creative finance, business exits, regulatory shifts in wholesaling, and the evolution of real estate into programmable assets. Alberto is available to the media for commentary on housing market dynamics, alternative financing structures, tokenization of real estate, and the future of property investment.

Paul Parnell is the founder of Level Up Roofer Marketing, a revenue-focused growth firm helping $3M+ home service businesses scale profitably using Google Ads, automation, and AI-driven follow-up systems. A former roofer turned performance marketer, Paul is the creator of the “$500 Per Hour Rule,” a practical framework built around Profit Per Sales Hour (PPSH). PPSH is designed to eliminate vanity metrics and refocus owners on what actually matters: how efficiently sales time converts into real, take-home profit. Beyond growth strategy, Paul is deeply focused on helping business owners build companies that support strong families, not compete with them. His work emphasizes sustainable scale, clear operating systems, and leadership structures that allow owners to be present at home while building thriving family-first businesses and family teams. Paul regularly advises on paid search strategy, marketing automation, sales efficiency, and designing businesses that grow revenue without sacrificing health, marriage, or family culture. To learn more or connect, visit leveluproofermarketing.com.

Lance Pendleton is a real estate executive, business coach, and podcast host focused on consumer behavior, agent performance, and high-pressure decision-making. Known for straightforward advice, humor, and storytelling, he’s a sought-after keynote speaker and business advisor with more than two decades of experience educating sales professionals and entrepreneurs across the U.S. He is the Founder and CEO of ReFrame Realty, a brokerage built to better match agents with consumers, and the creator of Reframe Lab, a practical, anti-hype online training hub where agents and entrepreneurs can replace overwhelm with structure and build behavior-driven systems for calm, consistent closings. Lance has held pivotal leadership roles, including Chief Innovation Officer for the country’s largest Sotheby’s Realty franchise and National Head of Agent Development at Compass during its most rapid growth period, where his work supported more than 30,000 agents nationwide. Those experiences shaped his perspective on the industry’s biggest gaps and reinforced a core belief: real estate improves when consumers feel informed, protected, and empowered. He also guides buyers and sellers who want support without the pitch, treating a move as a human experience rather than a sales transaction. Lance also hosts the Homes.com podcast “Consumed,” bringing the consumer voice back into real estate conversations, with a simple aim: to reduce noise, lower stress, and create a structure for better decisions.

Matt Brown, a Southwest Florida and Naples real estate agent at William Raveis Real Estate ranked as the #1 Brokerage Company in the US by Inman in 2023 and Voted #1 Luxury Broker Worldwide by Luxury Portfolio International. Matt has built his 21+ year real estate career on exceptional service, in-depth knowledge of local markets and highly ethical practices; attributes which helped him close $650+ million in real estate sales in FL and NJ and skillfully negotiate 100+ highest and best multiple-bid sales. Matt was recognized as one of the top real estate professionals in the country for 2024 by RealTrends, based on 2023 data. He is ranked in the top 0.5% of real estate professionals nationwide by volume. This recognition reflects his dedication and commitment to serving his incredible clients in Naples, FL. Matt is a Naples realtor who works with buyers and sellers along the Gulf Coast of Southwest Florida, focusing on luxury properties for sale in Naples FL and Bonita Springs FL. Matt holds a reputation for marketing and selling exceptional properties as well as providing the highest level of customer service while setting the standard for ethical business practice. Matt also has 10+ years of experience as a developer/builder providing a detailed first-hand understanding of investment analysis, working with zoning/planning boards, architects, contractors and specific knowledge of what goes into the highest quality construction. Matt is an avid golfer, boater, and family focused individual devoted to preserving Naples’ pristine environment for future generations to enjoy. He is a proud supporter of the Conservancy of Southwest Florida, Captains for Clean Water, Naples Historical Society and the Naples Chapter of the Penn State Alumni Association. With a background in Engineering, Matt has a unique real estate discipline which has made his approach and efforts stand out. Experience, attention to detail and his drive for ethical practices define Matt’s real estate success.

Noted futurologist for predicting the future of consumer technologies, consumer behavior, and marketing technology. Successful predictions including Bitcoin, Game Streaming, and LLM-AI chat technology. Entrepreneur and SEO with over 30 years of experience helping thousands of companies build and grow their revenues with marketing.

Scott Keever is an internationally recognized expert in online reputation management, SEO, and AI-driven digital strategy. As founder of Reputation Pros and Keever SEO, Scott Keever helps global brands and individuals build visibility, trust, and authority across Google and AI search platforms. Scott Keever is the founder of several award-winning agencies, including Reputation Pros, Keever SEO, ASAP Digital Marketing, and Pool Pros Marketing, each known for delivering measurable results through innovation, precision, and integrity. From small business owners to high-profile clients, Scott has successfully improved the online visibility of hundreds of clients worldwide.