Content has always been my thing, even before we had a word for it. It started with being one of the first monetized creators on Tumblr in 2016 and never really stopped. I founded Hooked Media over 11 years ago, and have since built organic communities to 260K+, driven $1.6M+ in earned media, generated 60M+ organic views, and scaled campaigns from zero paid spend to international press coverage including a feature on Snapchat's Seen TV. After years of building in both worlds, I found my sweet spot where tech meets content. Four years at Apple gave me the systems thinking, and 11 years running Hooked Media gave me the creative instincts. Together they let me do work I genuinely love while solving the kind of complex, strategic problems that keep things interesting.