Rebecca Shaw

Rebecca Shaw is the co-founder and CEO of Better Than Etsy, a handmade marketplace built by sellers, for sellers. After running multiple successful Etsy shops and coaching thousands of creative entrepreneurs, she saw how rising fees and unfair suspensions were driving small business owners out of the platform. Now she’s leading a global movement for fair, transparent, and human led e-commerce that gives sellers control over their own success. Outside of business, Rebecca is a homeschooling mum of four who balances building startups with family adventures across the UK and abroad. She regularly shares insights on running online businesses while home educating, travelling with kids, and creating genuine freedom through entrepreneurship. Her experience spans e-commerce strategy, digital...