Patty Radford Henderson

I am a senior marketing strategist, speaker, workshop instructor for the ANA, startup founder, and marketing solution provider committed to helping teams smash organizational silos and transition to a more strategic customer-centric approach to integrated omnichannel planning.After 25+ years of wrestling with using spreadsheets as marketing planning calendars, I founded Annum with the mission of helping marketers plan smarter. Our omnichannel marketing planning solution brings all initiatives, campaigns, channels, content, online and offline into one unified calendar view so marketers can identify opportunities and gaps, create more cohesive and compelling customer experiences, and drive more revenue. It replaces siloed data in disconnected spreadsheets and PowerPoint decks and guides t...