I'm Tony McChrystal, founder and Managing Director of Pavesen, a London-based reputation management firm working exclusively with ultra-high-net-worth individuals, family offices and senior executives. I have spent 15 years in online reputation management - longer than most firms in this space have existed. Before founding Pavesen I served as Managing Director and EMEA Director at ReputationDefender, the largest consumer ORM firm globally, where I built the European operation from the ground up. That business was subsequently acquired by Norton, one of the world's most recognised cybersecurity brands. I have an IMDB credit and appeared in a documentary covering reputation and digital identity. Pavesen's positioning is deliberately narrow. We do not do traditional PR or strategic commu...