I studied criminology before moving into marketing, so I’ve always been more interested in what people actually do online than what they say they do. Over the years I’ve worked across search, growth and audience strategy with brands like monday.com, Riverside.fm, HubSpot, Zapier and LeoVegas. Most of my time now is spent exploring how AI is changing marketing, creators and online business. I write about AI, internet culture, audience growth.