Latifah Abdur

Latifah Abdur is the Founder of Elite Vivant, a brand strategy and growth advisory firm she has led for 10 years. She brings 20 years of entrepreneurial experience to every engagement, which means the strategies she builds are grounded in the reality of actually running a business, not just advising one. Her clients include consultants, fractional executives, bookkeepers, health practitioners, wealth management operations consultants, and community founders. One client saw 682% sales growth following a full brand rebuild. Another built a brand presence that immediately commands credibility in wealth management rooms where trust determines everything. She leads ongoing original research through the State of Black Women in Business survey, documenting the real decisions and pressures fo...