Artem Akulov is Founder and CEO of Lira Agency, a US-focused performance marketing firm he founded in 2008. He has 19+ years of operating experience in digital marketing, primarily across PPC management, Google Ads, paid acquisition, and demand generation for US-market clients. Lira serves three core US-market verticals: home services contractors (HVAC, plumbing, electrical, roofing, locksmith, handyman, appliance repair), eCommerce businesses, and B2B companies. Lira's services include Google Ads campaign management (Search, Performance Max, Local Services Ads), Google Business Profile optimization, Local SEO with citation building across 56 tracked directories, programmatic SEO at scale, and AI-augmented content production. In parallel, Akulov founded ZipCheckup (zipcheckup.com) in ...