Social Listening Experts 2025

Helping companies get mentioned in LLMs and gaining a deep understanding of why and where they need to be cited.

With over two decades of experience shaping and scaling digital ecosystems for enterprise and franchise brands, I specialize in the intersection of SEO, AI-Search (AIO), GEO, and structured data strategy — transforming complex algorithms and emerging AI behaviors into actionable, measurable business growth. As a technical strategist and AI adoption leader, I bridge data, content, and automation to future-proof digital visibility. My work focuses on how AI-driven search, voice interfaces, and structured data are redefining discoverability, authority, and conversion — both for brands and the evolving user experience. I’ve led cross-disciplinary teams delivering top-tier results across hundreds of markets, aligning marketing operations, content systems, and analytics pipelines with modern AI-search readiness standards. My approach blends creative insight with analytical rigor, ensuring each initiative contributes to a unified performance architecture — from schema-first frameworks and entity optimization to AI-assisted content production and voice-search strategy. Recognized for thought leadership in SEO innovation, AI implementation, and structured data excellence, I actively contribute to advancing the dialogue around where organic search, automation, and generative models converge. Core Expertise: SEO & AI-Search (AIO) • Local & GEO Optimization • Structured Data & Schema Architecture • Voice Search & Conversational AI • Content Intelligence Systems • Technical SEO • Data-Driven Strategy & Analytics • AI Implementation & Automation Leadership

Aaron Agius is Co-Founder and Managing Director of Louder.Online and Owner of Paloren.ai. He comments on the business decisions behind digital growth and practical AI adoption: where to invest, what to measure and how to turn strategy into working operations. His expertise includes SEO, content marketing, marketing measurement, customer acquisition, conversion optimization, digital agency operations and entrepreneurship. Through Paloren.ai, he focuses on practical business AI adoption, connected company knowledge, workflow automation and systems integration. Aaron has written for Entrepreneur, HubSpot, Salesforce and Search Engine Journal, and contributed to Forbes Agency Council as a former Councils member. His published work covers marketing budgets, content ROI, customer insight, SEO and business growth. His HubSpot and Search Engine Journal author biographies document experience with Salesforce, Coca-Cola and Target; these historical references do not imply current contracts or endorsement. Based in Barcelona, Spain, he is available for commentary on AI implementation priorities, human oversight, changing search behavior, content quality, attribution, acquisition costs and building a digital agency. He offers practical commercial and operational perspectives, not academic AI research, medical, legal or investment advice. Verification and selected writing are available through his Qwoted profile. Websites: https://louder.online/ and https://paloren.ai/.

Founder of LocalEdge by Avision, a Google Business Profile management platform serving local businesses and agencies across LATAM, Africa, Europe and beyond. Google API certified. I help businesses dominate local search through GBP optimization, heatmap visibility analysis and automated review management.

Entrepreneur and GEO expert focused on AI discoverability, authority engineering, and the future of search. Former co-founder of Coffeegraphy and now leading Crimson Salt, helping brands build visibility across AI-driven platforms and recommendation systems.

Jason Barnard is the world’s leading expert on how brands and individuals are perceived and understood by search engines like Google and AI-powered answer engines such as ChatGPT and Perplexity. His authority is built on three pillars that make his insights uniquely valuable for journalists: - unparalleled experience, - a proven track record of dominating search (and now Ai), - an unmatched dataset of 9.4 Billion brand datapoints collected from Google and AI since 2015. He has been at the forefront of digital marketing since 1998 (the year Google was incorporated). As an entrepreneur, he built an EdTech platform to one billion pageviews in 2007, competing with giants like Disney and the BBC. His analysis today is drawn from a proprietary Kalicube dataset of 9.4 billion data points tracking 70 million brands, with a deep focus on over one million entrepreneurs. This combination of hands-on experience and vast, proprietary data makes him the definitive source for journalists explaining the intersection of branding, search, and AI. ----- Area of Expertise Jason is a leading authority available for comment and expert analysis on: - AI Search and Optimization (Google, AI Mode, AI Overviews, Copilot, ChatGPT, Perplexity) - Generative Engine Optimization (GEO) for appearing in AI-generated answers - Answer Engine Optimization (he coined the term in 2018) - AI Assistive Engine Optimization (AIEO) - Online Reputation Management (ORM) in the AI Era ------ Proven Track Record and Media Presence Jason is not a theorist; he is a practitioner who has founded and scaled multiple profitable companies across music, EdTech, and digital marketing. His insights are already trusted by the world's top marketing publications. - Bestselling Author: His book, The Fundamentals of Brand SERPs for Business, is the foundational text in its field. - Academic Contributor: He has co-authored academic articles on the implications of AI in search marketing, published in The Journal of Digital & Social Media Marketing. - Trusted Media Source: He provides ongoing contributions and expert insights for major publications, including Rolling Stone, Forbes, Entrepreneur, Sky News, and Search Engine Land.

Fey is an innovative social media professional with over a decade of experience. She's helped build online communities from the ground up for multiple organizations, and she's cultivated social media followings ranging from a few hundred all the way to over 10 million. She has designed memorable brand moments for companies like Best Buy, Geek Squad, and Starkey. She holds multiple degrees from the University of Minnesota. Looking to connect on an article or speaking engagement? Fill out this form: https://forms.gle/AwBqPthkzyHc1vfn6.

I run Elevated Signal. Before that, I spent years building data-intensive products, which is a fancy way of saying I got very used to reading source documents nobody else wanted to read. The firm does competitive intelligence, market research, and customer sentiment work for smaller companies that can't afford the big consulting firms and don't trust the software that promises to replace them. Most research in this industry is recycled. One report quotes another that quotes a survey nobody's read in years. I got tired of that, so we built something that actually reads the source material. SEC filings, patent applications, court records, H-1B data, FDA recall databases, whatever is sitting in a public archive. We also read real customer conversations on public forums, so when a client asks "what do people actually think about this brand," the answer isn't a vibes check or a small survey. It's real sentences from real buyers in their own words. I'm happy to talk about: How competitive intelligence actually works, and why the tools that promise to automate it mostly produce noise. The difference between "primary source" research and the stuff that calls itself primary source. Most of what's labeled that way isn't. AI in research and analysis work. It genuinely helps with pattern extraction across huge piles of text. It flat-out fails at specific facts, novel judgment, and honest citations. Telling the difference matters. What it's like running an intelligence firm on a solo-team budget while the big consultancies charge six figures for work AI can now do in minutes. Customer sentiment, and the gap between what people say in surveys and what they say in public when they think nobody's asking. Quick on deadline, happy to give original quotes or dig into a specific company or industry question.

I’m a digital growth strategist who loves turning data and creativity into measurable business growth. My work focuses on SEO, automation, and content strategy, helping brands improve visibility, streamline workflows, and build trust through authentic online presence. I believe that when data meets creativity, sustainable growth follows.

I help... - Enterprise teams achieve growth at scale through technical SEO across traditional and emerging platforms - Founders launch digital products that thrive across search/social/marketplace platforms

Rajdeep Singh Chauhan is the Founder of BigBuzz Media Services FZCO, a Dubai-based online reputation management and reputational intelligence company. With more than 18 years of experience across marketing, brand building, corporate training and reputation management, he specialises in reputation risk, Google and AI-search visibility, Reddit and online-community intelligence, reviews and ratings, social listening, crisis preparedness and executive reputation. Rajdeep is the author of Reddit Reputation Dominance™ and develops practical frameworks that help organisations understand how search results, digital conversations and AI-generated answers influence customer trust. He is available for interviews and expert commentary on online reputation management, digital trust, customer experience, Reddit, artificial intelligence, crisis communication and brand visibility.

Darren Tarbat is a search strategist with 10+ years of experience helping brands earn visibility in an increasingly AI-driven landscape. He specializes in SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — with a particular focus on how large language models and AI-powered search tools discover, surface, and cite content. As SEO & AEO Director at LYNX SEO, Darren has built search strategies for brands in cannabis, cybersecurity, data infrastructure, and craft brewing — regulated and competitive categories that demand both technical depth and content credibility. His work spans technical audits, schema markup, hub-and-spoke content architecture, and programmatic SEO at scale. Darren is available to comment on topics including SEO strategy, AI search and LLM visibility, content architecture, technical SEO, digital marketing for regulated industries, and the relationship between traditional search and generative AI tools.

Anton Vedeshin, PhD, is the founder of Snoika, a TEDx speaker and a presenter at WeAreDevelopers World Congress 2026. Snoika is an AI visibility platform that helps companies understand and improve how they appear in ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and traditional search. Anton combines prompt-level monitoring, competitor analysis, citation tracking, content strategy, website structure and brand entity signals to identify where brands are absent from buyer questions and what teams can do about it. Anton has spent more than 20 years building technology companies and complex software systems across the United States and Europe. He co-founded Vespia, a business verification and Know Your Business (KYB) platform acquired by Veriff in February 2026. His background also includes CTO roles at 3D Control Systems and 3DPrinterOS, where he worked on cloud-based digital manufacturing. He holds a PhD in computer science from TalTech, taught cloud computing there, and co-authored research published by IEEE, ACM and Springer on data security, blockchain and cyber-physical systems. Anton can give journalists a technical founder's perspective on AI search and generative engine optimization (GEO). He can explain why some brands appear in AI answers while others do not, how to distinguish a brand mention from a citation, how to measure visibility against competitors and how to assess its connection to qualified demand. His insights draw on building Snoika and testing changes across content, search and external sources.

Founder of AI Brand Track, an AI-powered platform that helps businesses monitor their brand visibility and competitor rankings. I specialize in brand tracking, SEO, and how AI is changing marketing analytics. I've helped companies understand their online presence and turn data into actionable insights."

Yogesh Chavda is a global marketing executive and founder of Y2S Consulting and Yogi AI, an agentic strategic brand management platform. His 25+ year career includes senior leadership roles across Procter & Gamble, Kimberly-Clark, Amway, Spotify, Pinterest, and WS Audiology, where he led transformational brand, insights, and innovation initiatives across six countries. Yogesh spent 16 years at Procter & Gamble, shaping brand-building and consumer understanding across Geneva, Caracas, Jeddah, Istanbul, London, and Cincinnati. He also served as a lecturer at the University of South Carolina’s Darla Moore School of Business, teaching Strategic Marketing & Planning, Applications of Insights, AI in Marketing, and Consulting Capstone courses for Seniors and MBA students. Through Y2S Consulting, Yogesh partners with a diverse set of corporate organizations to embed AI-driven workflows, redesign insights processes, and help brands adapt to the realities of agentic commerce. He has delivered keynotes, talks and workshops for SME Digital Conference, Naturals Forum in Chicago, TMRE, AMA Houston, and multiple internal corporate summits (Delta Airlines, GSK, Mondelez, Clorox, Coinbase, LinkedIn, Semaine Health), focusing on how AI, agentic workflows, and synthetic data are reshaping digital, marketing and insights. His approach is grounded, practical, and rooted in real operating experience. Yogesh also writes a weekly LinkedIn newsletter, In Search of Normal, covering AI in marketing and the future of brand-building. He hosts The Next Frontier in Insights podcast, featuring conversations with marketing, insights, and AI leaders. His content is available on LinkedIn, Spotify, YouTube and Substack. Yogesh is the recepient of INSIGHT250 award and has been inducted into the Market Research Council in 2026.

Anton is the founder of Semantica AI — an analytics platform for measuring and growing brand visibility in AI-generated responses across ChatGPT, Perplexity, Claude, DeepSeek, and Google AIO. He specializes in Generative Engine Optimization (GEO): the discipline of making brands consistently cited by AI assistants rather than just ranked in traditional search. His clients see steady, measurable growth in AI visibility across competitive niches — including documented cases reaching 91% citation rate in ChatGPT and Google AI Overviews. Anton combines deep technical expertise in LLM behavior with practical GEO strategy, helping businesses navigate the shift from keyword rankings to AI-driven brand presence.

Digital Solutions & E-commerce Expertise (20+ years) in Omnichannel Marketing & CX | Customer Insights & Market Intelligence. PhD candidate in Human-Computer Interaction. Independent consultant with 8+ years coaching micro, small and medium enterprises in digital transformation and online business development. Proven track record supporting 3.000+ SMEs across Latin America, Central Asia, and Africa through international development programs (UN-ITC), and national business accelerators. Expert in e-commerce platforms, digital marketing, SEO, and online business strategy with extensive workshop facilitation and mentoring experience.

Jussi Viljanen is a senior-level SEO consultant and the founder of Gainline Ltd, with 10+ years of experience helping businesses grow through search. He works hands-on with a deliberately limited number of clients at a time - no middlemen, no juniors - so each one gets a senior practitioner from strategy through execution. His focus is Ecommerce SEO & B2B search engine optimization: getting companies found at the moment a buyer is actively looking for a solution, and measuring success by lead quality and revenue rather than vanity traffic metrics. He pairs data-driven, semantically structured SEO with visibility in AI-powered search as well. Jussi has delivered results across a range of B2B sectors, from 3D modeling and insurance brokerage to SaaS and professional services, where even modest gains in organic visibility have led to high-value new client relationships. He also specializes in international SEO, helping global companies enter the Finnish market and Finnish businesses expand abroad. He's available to comment on: technical and B2B SEO, lead-focused search strategy, how AI and generative search are reshaping organic visibility, international and local SEO, and the realities of running an independent, premium consulting practice. More at https://jussiviljanen.com/en/.

I'm Sonia Urquilla, founder of SEO BY SONIA. I help coaches, consultants, and service-based businesses become easier to find on Google, ChatGPT, and other AI search tools through SEO, Local SEO, and Brand Optimization. I specialize in how search is changing, from AI search and Google Maps AI to digital PR, online authority, and customer-first content. My clients have generated millions of organic impressions, earned leads through Google and ChatGPT, and built long-term visibility by becoming the trusted answer instead of just another search result