Internet of Things (IoT) Professionals to Know 2025

As Lead Internet Marketer for Internet of Everything Corp, I strive to use my knowledge to present the methods and systems provided by the company - The Internet of Everything is the decentralized software layer that runs on top of IoT devices and provides personal walled gardens of any size. An IoE personal walled garden provides computing, storage, and secure connectivity to the World Wide Web. It is autonomous and self-repairing through pooling of resources into Data Lakes, parallel computing clusters, and provides secure web surfing over data tunnels.

Erric Ravi is a Senior SEO Manager and the Founder & CEO of Storify News. With over 11 years of experience in the digital ecosystem, Erric specializes in scaling organic growth through advanced AI-powered strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). He holds a B.Tech in Information Technology and is a recognized expert in technical SEO, content architecture, and Google Discover optimization. At Storify News, Erric leads the editorial and platform growth strategy, focusing on aligning high-authority content with the evolving behaviors of AI search engines and discovery platforms. His work is dedicated to building sustainable search-driven audiences and driving the future of search visibility.

I'm a freelance content marketing writer who works with companies and agencies to support their content marketing strategies. I also contribute to trade and business magazines. Partner with me to write blog posts, white papers, case studies, ghostwritten thought leadership articles, newsletters, websites and other tools. I'd like to work with people who need engaging, informative writing to accomplish their goals. Specialties: supply chain & logistics and related technology, SaaS, automobiles, transportation & logistics, maritime, shipping, railroads, trucking, financial services technology, mobile payments technology, Internet of Things, smart homes, green home building, LEED, PCI compliance, retail store design, specialty retailing, auto and truck performance parts retailing, health care, luxury travel, luxury consumer goods, feature articles, news articles, white papers, press releases, website content, custom publishing and trade magazines

I write Human+AI, a newsletter about how AI affects society. I also run AILiteracyGuide.com, for people who'd rather be good at their work than good at prompting. I write frameworks that hold up even as the tools keep changing.

Thomas Lu is a systems thinker, entrepreneur, the author of The Personal Sustainability Handbook and the founder of The Sustainabilitist (sustainabilitist.com), a project dedicated to sustainabilize the many different facets of human activities. A musician, polyglot, theorist and troubleshooter by hobby, his need for sustainability has led him to a general philosophy for tackling human challenges.

Albert Richer is the Founder & Editor of WhatAreTheBest.com, a large-scale research platform analyzing more than 20,000 structured categories across software, consumer products, and niche industry verticals. He specializes in product evaluation, comparative market analysis, long-tail category research, and data-driven ranking methodologies that help businesses and consumers make confident purchasing decisions. At WhatAreTheBest.com, Albert oversees the full architecture behind the platform—from data collection and review standards to automated scoring frameworks and industry taxonomy design. His work blends large-scale content engineering with real-world buyer insights to identify the best products and tools across thousands of industries.

Shwetha Babu Prasad is a data security and privacy professional, speaker, and published author with nearly a decade of experience in information security. Her work focuses on advancing practical, engineering-driven approaches to protect sensitive data and reduce systemic data exposure risks. She has experience implementing data protection controls across enterprise systems to mitigate the risk of sensitive data exposure. She is the author of Why Websites Fail at Data Protection and Privacy and Data Security in the Age of AI. An active member of ISC2 and the Information Systems Security Association, she contributes to industry initiatives aligned with National Institute of Standards and Technology frameworks through the ISSA Resilience Special Interest Group. Her work advances practical, engineering driven data protection and privacy capabilities, strengthening cyber resilience across enterprise and critical infrastructure environments.

## SHORT BIO Joe Toscano, CEO / Co-Founder of Service Stories: With over 13 years of UX and software development, including time at Google where he worked with AdWords + AdWords Express merger Joe knows SEO and AI better than most. He also spent nearly a decade as COO for Gateway Auto, his family’s auto shop, helping it grow from $3M to $11M AR through digital transformation. Toscano is a serial entrepreneur, published author, and international keynote speaker on the topic of technology and humanity. You might have read his book, Automating Humanity or Forbes articles; you might have seen him on Netflix's "The Social Dilemma; or maybe you've seen him on stage or on various media appearances from podcasts to national news broadcast. 🚨 Table of Contents 🚨 • 🧠 AREAS OF EXPERTISE • 🏆 KEY ACHIEVEMENTS & MILESTONES • 📣 MEDIA & SPEAKING HIGHLIGHTS • ✅ AVAILABLE SPEAKING TOPICS • 📚 FOUNDER STORY: FROM GOOGLE TO GATEWAY AUTO 🧠 AREAS OF EXPERTISE • Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) • Artificial Intelligence and Machine Learning applications • Technology ethics and responsible AI development • Digital transformation for service-based businesses • User experience (UX) design and software development • SaaS platform development and scaling • Entrepreneurship and startup growth strategies • Content marketing and omni-channel optimization • Small business operations and automotive industry • The future of work and human-technology relationships 🏆 KEY ACHIEVEMENTS & MILESTONES ### Technology & Innovation • Consulted for Google on AdWords/AdWords Express merger • Managed Google My Business (now Google Business Profiles) • Helped launch Google's entire hardware line • Created Reply.ai—award-winning chatbot maker for small businesses • Won Cannes Lions for Reply.ai innovation • Won Clio Awards for chatbot technology • Won Webby Award for digital innovation • Won Shorty Award for social media innovation ### Business Leadership • Grew Gateway Auto from $3M to $11M ARR as COO • Founded Service Stories (2024) • Achieved three consecutive months of doubling MRR • Accepted to Techstars Omaha accelerator (September 2024) • Won Silicon Prairie Startup Week pitch competition with $10,000 prize (October 2024) ### Media & Speaking • Featured expert in Netflix's Emmy-nominated "The Social Dilemma" • Published author: "Automating Humanity" (available on Amazon) • International keynote speaker on technology and humanity • Appeared on Fox News, MSNBC, CNN, and all major US networks • International broadcasts: Red Sky (UK), Keshet (Israel), CGTN (China), KBS (Korea), CBC (Canada) • Featured on hundreds of podcasts globally • Keynote speeches delivered across North America, South America, Europe, and Australia • Featured in Forbes: "A New Voice from Omaha in the Parade of Tech Naysayers" • Featured in Fast Company for AI comedy bot innovation  📣 MEDIA & SPEAKING HIGHLIGHTS ### Recent Podcast & Media Appearances • Pipeology Podcast – Episode 46 Full episode: https://www.pipelineology.com/e46/ ### Short clips available at: • https://youtube.com/shorts/ZSkeAb96za4 • https://youtube.com/shorts/oAv5nArOJJg • https://youtube.com/shorts/B5k8QiyRAIs • https://youtube.com/shorts/K9gdbZRlQxk • https://youtube.com/shorts/7Eivvj5X6n8 ### Featured Speaking & Major Media • TEDx Talk https://www.youtube.com/watch?v=zDboy_RMaXk • Netflix's "The Social Dilemma" https://thesocialdilemma.com • Book: "Automating Humanity" https://www.amazon.com/Automating-Humanity-Joe-Toscano/dp/1576879208 • "Why I'm Leaving the Golden Handcuffs of Silicon Valley" https://medium.com/re-write/why-im-leaving-the-golden-handcuffs-of-silicon-valley-behind-to-educate-the-world-d1c8a334d1a3 ### Award-Winning Innovation Coverage Reply.ai Coverage (Google/R/GA chatbot maker): • LBB Online: https://lbbonline.com/news/how-rga-developed-a-chatbot-to-develop-chatbots • Fast Company: https://www.fastcompany.com/40419568/why-rga-and-reply-ai-created-a-custom-bot-maker-for-small-businesses • Clio Awards: https://clios.com/winners-gallery/details/61411 • Shorty Awards: https://shortyawards.com/10th/bot-bot • Additional Clio: https://clios.com/winners-gallery/details/57080 Comedy Bot Innovation: • Fast Company: https://www.fastcompany.com/3065970/the-daunting-task-of-making-ai-funny Forbes Coverage: • https://www.forbes.com/sites/berlinschoolofcreativeleadership/2019/01/30/a-new-voice-from-omaha-in-the-parade-of-tech-naysayers/ ✅ AVAILABLE SPEAKING TOPICS • "The AI Invisibility Crisis: Why Your Business Needs AEO, Not Just SEO" > How AI engines are fundamentally changing customer discovery and what service businesses must do to stay visible in an AI-first world. • "From Silicon Valley to Main Street: Building Better Technology" > The journey from consulting for Google to advocating for responsible technology development and building solutions that serve local businesses. • "Automating Humanity: The Ethics of AI Development" > Insights from "The Social Dilemma" and years of advocacy work on how to develop AI systems that enhance rather than exploit human potential. • "Digital Transformation Without the Valley: Building Tech in the Heartland" > Why innovation doesn't require Silicon Valley and how regional innovation ecosystems can build world-class technology companies. • "The Inside-Out Approach: Why Your Operations Hold Your Marketing Gold" > How service businesses can transform their completed work orders into authentic content that AI engines prefer to cite. 📚 FOUNDER STORY: FROM GOOGLE TO GATEWAY AUTO ### The Silicon Valley Years Joe Toscano's journey to founding Service Stories began in Silicon Valley, where he spent over 13 years mastering the intersection of user experience design, software development, and digital marketing. Working at and consulting for Google, he gained insider knowledge of how the world's dominant search engine actually worked—experience that would prove invaluable years later. During his time consulting for Google through R/GA, Toscano worked on some of the company's most significant projects. He oversaw the merger of AdWords and AdWords Express, helped launch Google's entire hardware line, and managed Google My Business (now called Google Business Profiles)—the very platform that local businesses rely on for discoverability. This wasn't just theoretical work; Toscano was in the trenches of SEO, understanding at a granular level how businesses get found online. His AI expertise also emerged during these years. Toscano consulted for Google to create Reply.ai—one of the first chatbots designed to build other chatbots for small businesses. The project was groundbreaking, winning prestigious awards including Cannes Lions, Clios, Webby Awards, and Shorty Awards. He also experimented with comedy bots on the side, work that Fast Company featured for its innovative approach to making AI funny. ### Leaving the Golden Handcuffs But success in Silicon Valley came with a growing unease. Toscano saw firsthand how technology was being designed and deployed without adequate consideration for its impact on humanity. This led him to make a difficult decision: leave the lucrative world of Silicon Valley consulting to focus on building a better, more ethical internet. In a widely-read Medium post titled "Why I'm Leaving the Golden Handcuffs of Silicon Valley Behind to Educate the World," Toscano explained his reasoning. Forbes covered his departure, calling him "A New Voice from Omaha in the Parade of Tech Naysayers." This wasn't just a career pivot—it was a mission. Toscano became a vocal advocate for responsible technology development, writing the book "Automating Humanity" and serving as a featured expert in Netflix's Emmy-nominated documentary "The Social Dilemma." His message resonated globally. Toscano appeared on every major US news network—Fox News, MSNBC, CNN—and international broadcasts including Red Sky in the UK, Keshet in Israel, CGTN in China, KBS in Korea, and CBC in Canada. He delivered keynote speeches across North America, South America, Europe, and Australia, appearing on hundreds of podcasts and building a reputation as one of the world's leading voices on technology ethics. ### The Gateway Auto Education While advocating for better technology on the global stage, Toscano was simultaneously getting an education of a different kind—one that would ultimately lead to Service Stories. For nearly a decade, he served as COO of Gateway Auto, his family's 23-year-old automotive repair business in Omaha, Nebraska. This wasn't a ceremonial role. Toscano was deeply involved in operations, experiencing the daily challenges of running a service business. He knew the frustration of completing excellent work that nobody could find online. He understood the value of decades of automotive expertise that sat locked away in filing cabinets and work order systems. And he saw the disconnect between what his business knew and what potential customers could discover about them. Using his Google-era digital marketing expertise, Toscano helped grow Gateway Auto from $3M to $11M in annual revenue through strategic digital transformation. But the process was manual, time-consuming, and impossible to scale. Every blog post, every social media update, every piece of content required someone to sit down and write it from scratch—even though the business was generating dozens of stories worth telling every single day through their completed work orders. ### The Pivot That Changed Everything In June 2024, Toscano and co-founder Alex Rapp were running LeadFoot Analytics, a different product that was receiving lukewarm market reception. But then came the breakthrough. They decided to test a new approach on Gateway Auto: what if they could automatically transform completed work orders into AI-optimized content? The results were immediate and dramatic. The content wasn't generic marketing speak—it was authentic stories about real customer problems and expert solutions. It was the kind of content that AI engines like ChatGPT, Perplexity, and Google AI actually want to cite, because it demonstrates genuine expertise rather than shallow keyword stuffing. By July 2024, they had sold their first two paying pilots. In August, they doubled their monthly recurring revenue. They did it again in September. And again in October. The pattern was clear: service businesses were desperate for a solution to the "AI invisibility crisis"—the reality that AI engines now serve 300+ million users weekly but only cite 274,000 websites globally. Service Stories was born from this convergence of Toscano's Google-era SEO expertise, his operational experience growing a family business, and his co-founder Alex Rapp's decade of experience automating service-based businesses and scaling a digital agency from $0 to $300K ARR. ### Building in Nebraska Rather than return to Silicon Valley, Toscano chose to build Service Stories in Omaha, Nebraska. In September 2024, Service Stories was accepted into Techstars Omaha. In October, they won Silicon Prairie Startup Week's pitch competition and its $10,000 grand prize. The company is deliberately keeping talent local, supporting Nebraska's growing innovation ecosystem while staying close to the service businesses they serve—the economic backbone of communities across America. The timing couldn't be more critical. The window for first-mover advantage in Answer Engine Optimization (AEO) is closing as more businesses recognize the shift from traditional search. Service Stories is racing to help service businesses—automotive shops, HVAC contractors, plumbers, electricians, healthcare practices, legal firms—become part of that elite 274,000 websites that AI engines cite, rather than being invisible to the 300+ million weekly AI users. It's a mission that combines everything Toscano has learned: the technical expertise from Google, the operational wisdom from Gateway Auto, the ethical commitment from his advocacy work, and the urgency of a founder who knows that service businesses deserve to be found when customers are looking for their expertise.

I’m Tracey DeLeeuw, founder of SheSmartTech.com — a platform dedicated to helping busy families and seniors create smarter, safer, more balanced lives through strategic smart home, IoT, and AI solutions. After more than 35 years in technology, my passion is turning enterprise-grade systems into everyday tools that genuinely improve home life. My career began at the very start of eCommerce in Canada, helping pioneer online business infrastructure when most companies still relied on fax machines. I then led groundbreaking smart city IoT initiatives with the City of Toronto and consulted across North America, designing interconnected systems that improved everything from energy grids to emergency services. These large-scale projects taught me how powerful connected technology can be, but also how critical it is to build it for real people, not just corporations. That’s why I launched SheSmartTech: to take the complexity out of smart homes and make it accessible to those who need it most. We serve women juggling careers, kids, and aging parents, along with seniors who want to stay independent longer without sacrificing safety. I’ve published multiple books, including Smart Home Security for Beginners and the Seniors Smart Tech Guide, plus countless tutorials and short videos that break down intimidating topics like automation, AI prompt building, and privacy safeguards. I’m especially passionate about using AI as a practical everyday helper. I teach clients how to leverage ChatGPT to secure their homes, maintain healthy routines, and even build custom smart automations that reduce mental load. Because a truly smart home doesn’t just run lights and thermostats — it actively supports the emotional and logistical chaos so many families face. Above all, I believe technology should give us back what matters most: time, peace of mind, and the ability to simply enjoy being with the people we love. Whether it’s through a personalized automation routine, a carefully secured camera system, or a voice assistant that understands more than commands, I help people create homes that quietly have their backs so life feels easier, safer, and a little more joyful every day.

Henry Ramirez is the CEO of Tecnología Geek LLC, a verified technology news media outlet serving the Hispanic community in the US and Latin America. With a background in intelligence and computing, Henry specializes in translating complex cybersecurity trends and Artificial Intelligence developments for Spanish-speaking audiences. He leads editorial strategies focused on digital safety, consumer privacy, and the intersection of politics and technology. As a recognized voice in the industry, Henry provides expert analysis on how emerging technologies affect minority communities and small businesses. His work is dedicated to combating digital fraud and educating the public on the future of tech.

You've arrived at the right place if you're seeking actionable information and guidance on solutions for market development challenges and opportunities in the Technology, Media or Telecom sector. Visit my Portfolio https://portfolio.geoactivegroup.com

Plexus Priming is a leading provider of comprehensive IT and telecommunications solutions, dedicated to enhancing business connectivity and security. We offer a wide range of services, including networking, audio-video solutions, telecommunications, and IT hardware. Our expert team ensures tailored, reliable, and scalable solutions to meet the unique needs of our clients. With a commitment to quality and innovation, Plexus Priming helps businesses stay connected, productive, and secure. Trust us to deliver exceptional service and support for all your IT and communication needs.

StateDrives is a trusted B2B IT hardware supplier and wholesaler, delivering reliable, high-performance technology solutions for businesses of all sizes. We specialize in top brands like Dell, IBM, and HP, offering a wide range of products including storage devices, memory, networking equipment, servers, processors, and power solutions. With a strong commitment to quality, competitive pricing, and customer satisfaction, StateDrives ensures seamless sourcing of essential IT infrastructure backed by dependable service and expertise.

Building Industrial IoT solutions that make oil wells smarter.15+ years in software development. 10 years applying AI, edge computing, and IIoT to transform oil and gas operations. Credentials: 3 U.S. Patent Applications – Edge AI & production optimization 4 Peer-Reviewed Publications – SPE & Southwestern Petroleum Short Course SPE Member Focus Areas: Industrial IoT • Edge Computing • AI/ML • Real-Time Analytics • Production Optimization • Autonomous Field ApplicationsHouston-based. Let's connect if you're working on IIoT in the energy industry.

With over 15 years of hands-on experience in affiliate marketing, e-commerce, and digital growth strategy, I’ve helped brands scale profitable online partnerships and build high-performing affiliate ecosystems. As the founder of BestAIFor.com - a fast-growing AI tools directory, benchmark platform, and independent review hub - I now combine my performance marketing background with deep expertise in the AI landscape. I personally evaluate and benchmark hundreds of AI tools every month, tracking real-world metrics like speed, accuracy, pricing shifts, ROI, and usability across productivity, content, marketing, and creative workflows. My work focuses on cutting through the hype to deliver actionable, data-backed insights that help solopreneurs, marketers, and businesses choose the right AI stack for 2026 and beyond. Whether I'm setting up affiliate programs for AI tool makers, optimizing campaign performance with AI-powered automation, or identifying emerging trends through original benchmarks, I’m driven by one goal: turning complex technology into practical growth advantages. I’m passionate about sharing transparent, no-BS analysis and helping the industry move faster with better information. You’ll often find me publishing fresh benchmarks, “State of AI Tools” micro-reports, and strategic guides on BestAIFor.com.

Hello, I'm Marcus Richardson. I spend my days testing keyboards, controllers, and other gaming gear, trying to figure out what actually works and what’s just hype. I like to break things down in a way that’s useful whether you’re a casual gamer or really into tech. Outside of reviews, I’m usually tinkering with setups, checking out new gear, or hunting for the little details that make a big difference in gaming. My goal is to give honest, hands-on insights that help people get the most out of their gear.

AIGuts is your go-to platform for exploring the transformative power of AI. Discover insightful articles, trends, and practical applications of AI, empowering ethical and responsible use for innovation, growth, and a better future.

I am the founder of FASTOME, an international eCommerce company specialized in environmental health systems for both private households and professional environments. We design, source, and distribute advanced solutions in water purification, ozone generation for air and water, hydrogen water technology, indoor air purification, and sleep infrastructure including ergonomic mattresses, vacuum-compressed toppers, and adjustable bed systems. Our focus goes beyond retail. We work with individual consumers, businesses, clinics, rental properties, and hospitality operators who require reliable environmental and wellness solutions that perform consistently over time. Environmental health is not a trend. It is infrastructure. Clean water, breathable indoor air, and restorative sleep form the foundation of productivity, recovery, and long-term well-being. Operating internationally, we manage cross-border logistics for technical products that require precision: voltage compatibility, certifications, dimensional accuracy, reinforced packaging, vacuum-compression systems for optimized transport, and specialized carriers for heavy or adjustable sleep structures. Mattresses and toppers are vacuum-packed to optimize logistics efficiency and product integrity. Adjustable bases, while not compressible, are reinforced and shipped through selected specialized carriers. For larger shipments or distant markets, we coordinate freight forwarders and customs agents to ensure operational continuity and cost control. In our sector, returns are rarely a marketing issue. They are usually a specification issue. That is why clarity in measurements, technical details, and real-world compatibility is central to our strategy. At FASTOME, we combine environmental technology, sleep science, and international operational expertise to deliver systems that improve how people live, work, rest, and recover — in both residential and professional settings. I contribute insights on environmental purification technologies, ozone applications, hydrogen water systems, sleep ergonomics, product specification strategy, and the operational realities of global physical eCommerce.

23+ years experience in marketing, including 13+ years in the B2B SaaS world. I’ve worked with both B2C and B2B audiences, built and scaled in startups, and worn hats across marketing, sales, and operations. Founder of Tech Trendin' - GTM resources and products.

I am a marketer, developer, and IoT, Cloud & AWS specialist, as well as the Founder and Director of eSparkBiz, a software development company. With 15+ years of experience, I help startups build scalable digital solutions using IoT and SaaS technologies.