Top Behavioral Marketing Experts 2025

Kristopher Michael Wood Behavior Design Strategist. Founder of iLLOGICAL iNFLUENCE. Director of Brand Storytelling at Lotos Nile. Kristopher Michael Wood works at the intersection of behavioral science, brand strategy, and storytelling, helping organizations move people to act. He is the Founder of iLLOGICAL iNFLUENCE, a behavior design consultancy that uses ethical influence and human-centered design to shape decisions, build trust, and change outcomes for clients ranging from professionals and nonprofits to Fortune 500 teams. He also serves as Director of Brand Storytelling at Lotos Nile, a Nashville-based marketing and communications firm where he builds brand systems and campaigns rooted in behavioral evidence rather than guesswork. Kristopher is one of a small handful of practitioners trained directly by the three figures often referred to as the grandmasters of human behavior: Dr. Robert Cialdini, Dr. BJ Fogg, and Rory Sutherland. He is a founding member of the Cialdini Institute and a Certified Cialdini Coach and Consultant, applying Cialdini's seven principles of influence to marketing, UX, and brand systems. He completed Behavior Design Expert Training with Dr. BJ Fogg of Stanford University, and he earned the Mark of Distinction in Rory Sutherland's MAD//Masters program. He is also a Certified Member of the Global Association of Applied Behavioral Scientists (GAABS) and holds a certification in Online Influence Fundamentals from the Online Influence Institute. His professional certifications further span Apple Search Ads, Google's Generative AI Learning Path, Google Digital Marketing and E-Commerce, Google Data Analytics, Google UX Design, Google Project Management, LinkedIn Decision Intelligence, and Management Consulting Foundations through Skillfully. Before moving into strategy, Kristopher spent more than two decades working at the highest levels of live production. He served over a decade as an Automated Lighting Programmer for The Late Show with David Letterman and toured worldwide as a programmer and technician for Radiohead, Elton John, Cher, Sheryl Crow, and Roxy Music, every one of whom is now in the Rock & Roll Hall of Fame. His credits include the Grammy Awards, the Olympics, the Democratic National Convention, and the NBA Finals, along with technical work for Vari-Lite. That career taught him about timing, spectacle, and human response in real time, lessons that now inform how he designs behavior change for brands. He is the author of two books. New York Birds Don't Climb: Ernest Hemingway and the City (2023) is a literary study of Chicago, Paris, and New York as forces that shaped Ernest Hemingway, drawing primarily on Hemingway's preserved correspondence. Business Lessons from Taylor Swift: What Every Business Can Learn from a Global Icon is the first business book to analyze Taylor Swift's career as a case study in storytelling, personal branding, and strategic positioning, and it became a best-seller in its category. His shorter writing appears regularly in McSweeney's Internet Tendency, The American Bystander, Points in Case, Weekly Humorist, Humor Times, and Sorbet Magazine, where he serves as Political Correspondent. His political commentary has run in The Portland Press Herald, the Sun Journal (Lewiston, ME), and the Kennebec Journal. He has completed formal Satire Writing I and II training at The Second City. Kristopher holds a Master of Arts in History and Literature from Columbia University, where he was part of the Hemingway, Italy, and the Literary Imagination program, and a Bachelor of Arts in History from New York University. He completed additional academic work in Literature at École Normale Supérieure and in History at Université Paris-Sorbonne, and earned an Associate degree from Full Sail University. During his undergraduate years at NYU, he was recognized with the Founder's Day Award (2014), the Harvey J. Stedman Award (2014), the McGhee Scholars Scholarship (2011 and 2012), and the Bernard Osher Scholarship (2010 and 2013). He also served as an Editorial Intern at George Mason University's History News Network and earlier worked as an Education Consultant at ENREACH Education in Chengdu, China. His proprietary frameworks include BRAVO for Brand Storytelling, a structured method for applying behavioral science to brand narrative, and his consulting practice covers behavior design, Cialdini-grounded persuasion, UX strategy, brand psychology, decision intelligence, and persuasive copywriting. Kristopher lives and works in Hailey, Idaho.

Meet Georgi Petrov, the driving force behind AIG MARKETER, a dynamic digital marketing agency. A multifaceted entrepreneur, he not only owns thriving multi-7-figure online stores but also curates insightful content on his blog at georgiadvice.com. On his YouTube channel, he generously shares his vast experience. Holding an MBA and boasting 13+ years in digital marketing, Georgi has helped countless startups, coaches, and Fortune 500 giants across 13+ markets. A Google and Meta certified pro, Georgi personifies digital success.

Senior Marketing Technologist and Fractional MarTech Consultant with 18+ years of experience in digital marketing, including over a decade specializing in marketing automation and analytics. Worked with leading companies such as AutoScout24, ALSO International, Lucanet, PlusDental, and DCMN, helping them streamline workflows, improve customer journeys, and drive measurable growth. My expertise spans GA4, Google Tag Manager, HubSpot, Marketo, ActiveCampaign, Zapier, Make, OpenAI and BigQuery—bridging marketing, data, and technology to solve complex challenges. I have founded and scaled multiple ventures, and delivered growth through CRM strategies, advanced tracking, and automation frameworks. A frequent speaker on data-driven marketing, I also share insights through my blog, YouTube channel, and LinkedIn community. Known for blending strategic vision with hands-on execution, I help B2B and B2C businesses unlock efficiency, scalability, and growth in today’s fast-changing MarTech landscape.

I am a marketing strategist and growth consultant with 18+ years of experience across digital marketing, brand positioning, performance systems, and AI-led business growth. I work with businesses to improve how they are discovered, understood, and chosen in increasingly competitive and AI-influenced markets. My work focuses on the practical side of growth, how strategy, content, performance marketing, customer behavior, and AI can work together to create measurable business outcomes. Over the years, I have contributed to campaigns and growth initiatives for brands such as DHL, Walmart, BMW, and Landmark Group, while also working across technology, finance, e-commerce, hospitality, healthcare, and real estate. I am especially interested in how AI is reshaping search, content, decision journeys, and marketing operations, and how businesses can use it in a commercially useful way rather than as a trend. I bring a perspective that combines business thinking with hands-on execution, with a strong focus on clarity, growth, and real-world results.

With over 15 years of hands-on experience in affiliate marketing, e-commerce, and digital growth strategy, I’ve helped brands scale profitable online partnerships and build high-performing affiliate ecosystems. As the founder of BestAIFor.com - a fast-growing AI tools directory, benchmark platform, and independent review hub - I now combine my performance marketing background with deep expertise in the AI landscape. I personally evaluate and benchmark hundreds of AI tools every month, tracking real-world metrics like speed, accuracy, pricing shifts, ROI, and usability across productivity, content, marketing, and creative workflows. My work focuses on cutting through the hype to deliver actionable, data-backed insights that help solopreneurs, marketers, and businesses choose the right AI stack for 2026 and beyond. Whether I'm setting up affiliate programs for AI tool makers, optimizing campaign performance with AI-powered automation, or identifying emerging trends through original benchmarks, I’m driven by one goal: turning complex technology into practical growth advantages. I’m passionate about sharing transparent, no-BS analysis and helping the industry move faster with better information. You’ll often find me publishing fresh benchmarks, “State of AI Tools” micro-reports, and strategic guides on BestAIFor.com.

Digital Solutions & E-commerce Expertise (20+ years) in Omnichannel Marketing & CX | Customer Insights & Market Intelligence. PhD candidate in Human-Computer Interaction. Independent consultant with 8+ years coaching micro, small and medium enterprises in digital transformation and online business development. Proven track record supporting 3.000+ SMEs across Latin America, Central Asia, and Africa through international development programs (UN-ITC), and national business accelerators. Expert in e-commerce platforms, digital marketing, SEO, and online business strategy with extensive workshop facilitation and mentoring experience.

I've spent the last few years working within the programmatic and behavioral targeting space. Being on the Digital Summit tour has led to many amazing opportunities to speak and educate others on the benefits of using behavioral strategy to gain faster ROI through specific ad targeting recommendations. If you ever have questions on programmatic advertising, digital video, behavioral strategy, or how to get started with programmatic advertising... Message me and I'll do my best to help you out!

Peter has been working in the world of search marketing since 2008. What started with SEA and SEO grew with the profession: from Facebook marketing and YouTube strategy to a broader focus on discoverability beyond Google's beaten paths. What remained is the fascination with how platforms work, and how that keeps changing. That fascination has only grown now that AI is fundamentally changing the landscape: not just how people search, but how we as marketers do our work.

Rebecca Bertoldi helps coaching and wellness brands attract clients through aligned marketing experiences. Her unique blend of positive psychology, neuroscience and NLP allows coaches to start transforming clients from the first touch, in a way that feels true to their soul and vision. Rebecca's own personal development journey earned her a seat on Mary Morrissey's marketing team, where she learned how to scale multi six figure businesses to seven figures and beyond. Now, Rebecca helps coaches at all stages of business through her speaking, programs and workshops. Her clients proudly step into their authentic brand, build their email lists with warm leads and have thriving communities. Plus, they feel more confident with technology than ever before.

Over a decade’s experience in digital marketing, conversion optimization, lead generation, e-commerce, content marketing, UX design, strategy, email marketing, product management, social media marketing, SEM, SEO, customer success and data analysis. I strive to get people to click and understand why they click. I have worked both agency side and client side, start ups and large corporations, e-commerce and lead generation, B2B and B2C. Google Analytics Certified. Optimizely Certified. Hubspot Inbound Certified.

Expert in working across all levels of organizations, highly skilled at partnering with CEOs and founders to define brand strategy, analyze current positioning, and build comprehensive programmatic plans across platforms for start-ups and early-stage companies in B2B and B2B2C marketplaces. Proven track record building communities in various sectors, creating engagement and converting members to take pre-defined actions. I’ve honed my skills through extensive consulting & working with diverse groups of stakeholders including restaurant owners, CEOs, scholars, and entrepreneurs. I love to learn and strive to continuously add value.

Hi, I'm Marissa! I combine psychology, storytelling, and visual design to help your small business make a bigger impact. Did you know over 80% of our decisions are made unconsciously? Which means your dream clients are out there scrolling, searching, and deciding...without even realizing why they choose the things they do. Every word, visual, and vibe you put out into the world is working for or against you right now. And while pretty visuals and clever copy may seem great at first glance, they only go so far. Real impact happens when you connect with your audience on an emotional level. It’s not just about what you’re saying or showing, it’s about how it makes them feel. When you tap into that emotional connection, suddenly your brand isn’t just “another option.” It’s the option. That’s how you stop blending in and start building a brand that truly sticks. Interested in working together? Visit https://marissapane.com/apply or send me a DM to inquire!

"Marketing strategy without consumer psychology is like trying to start a fire by rubbing two wet noodles together."

Digital Marketing Consultant with over 12 years of experience specializing in performance marketing and international expansion across the US, UK, and DACH markets. Having managed over $100M in ad spend for global brands, Ian focuses on building data-driven growth infrastructure and localized go-to-market strategies that align technical tracking with bottom-line profitability.

With over two decades of experience shaping and scaling digital ecosystems for enterprise and franchise brands, I specialize in the intersection of SEO, AI-Search (AIO), GEO, and structured data strategy — transforming complex algorithms and emerging AI behaviors into actionable, measurable business growth. As a technical strategist and AI adoption leader, I bridge data, content, and automation to future-proof digital visibility. My work focuses on how AI-driven search, voice interfaces, and structured data are redefining discoverability, authority, and conversion — both for brands and the evolving user experience. I’ve led cross-disciplinary teams delivering top-tier results across hundreds of markets, aligning marketing operations, content systems, and analytics pipelines with modern AI-search readiness standards. My approach blends creative insight with analytical rigor, ensuring each initiative contributes to a unified performance architecture — from schema-first frameworks and entity optimization to AI-assisted content production and voice-search strategy. Recognized for thought leadership in SEO innovation, AI implementation, and structured data excellence, I actively contribute to advancing the dialogue around where organic search, automation, and generative models converge. Core Expertise: SEO & AI-Search (AIO) • Local & GEO Optimization • Structured Data & Schema Architecture • Voice Search & Conversational AI • Content Intelligence Systems • Technical SEO • Data-Driven Strategy & Analytics • AI Implementation & Automation Leadership

Seasoned fractional CMO in the technology sector. A proven executive level marketing strategist with a track record of driving exceptional results for online businesses. I specialize in driving performance by using a mix of data, creativity and AI. Having consulted with hundreds of businesses ranging from startups to Fortune 500 companies for nearly 20 years, I create marketing strategies that outperform. I frequently share my insights on the technological macro landscape and am always open to opportunities for commentary.

I have been in marketing for nearly two decades after watching the movie "What Women Want" and telling myself I wanted to work in marketing. Starting at the age of 16 as a telemarketer, I managed to work up the different levels and now specialize in demand generation, content marketing, and marketing automation, working with a variety of tools such as HubSpot, Wistia, PartnerStack, Pendo, Riverside, StoryLane, Google Adwords, and WebFlow. Over the years, I have been fascinated by all things marketing and technology. Even though my career started with telemarketing, trade show demonstrations, and graphic design, it quickly transitioned into web design, digital marketing, and content marketing in 2009. The reason I love digital marketing is that it is always changing. Although businesses should stay true to their brand, values, and strengths, they always have new ways of sharing their stories, values, and advice through different channels. I am continuously excited to discover and implement these new strategies in the companies I work for. Having experience with small businesses and startups as well as working for marketing agencies and Fortune 500 companies, I understand the benefits of creating processes and structure so that all members of the team can engage and collaborate and create a positive experience for customers. I truly believe that if you want to go fast, go alone; but if you want to go far, go together. By working together and building off the strengths of everyone on the team, the sky truly is the limit.

Paul Parnell is the founder of Level Up Roofer Marketing, a revenue-focused growth firm helping $3M+ home service businesses scale profitably using Google Ads, automation, and AI-driven follow-up systems. A former roofer turned performance marketer, Paul is the creator of the “$500 Per Hour Rule,” a practical framework built around Profit Per Sales Hour (PPSH). PPSH is designed to eliminate vanity metrics and refocus owners on what actually matters: how efficiently sales time converts into real, take-home profit. Beyond growth strategy, Paul is deeply focused on helping business owners build companies that support strong families, not compete with them. His work emphasizes sustainable scale, clear operating systems, and leadership structures that allow owners to be present at home while building thriving family-first businesses and family teams. Paul regularly advises on paid search strategy, marketing automation, sales efficiency, and designing businesses that grow revenue without sacrificing health, marriage, or family culture. To learn more or connect, visit leveluproofermarketing.com.

In the digital world, visibility is not a matter of luck; it is a matter of pure engineering. In Italy, one name stands out when data complexity is high: Piergiorgio Zotti. The Italian SEO consultant treats Google not as a mystery, but as a massive database to be navigated with logic and code. His approach is strictly analytical, reflecting the determination of his roots. Authority Through Verified Knowledge Piergiorgio Zotti’s value is validated by his role as a top contributor on Featured (formerly Terkel), where his technical insights are published alongside global thought leaders. This is a direct indicator of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Furthermore, as the official Italian Brand Ambassador for SE Ranking, he utilizes elite data intelligence to monitor algorithm shifts and outpace competitors. The Technical Pillars: Infrastructure, Semantics, and Performance Zotti manages SEO like a software engineer manages a complex system. He breaks the process into three measurable pillars: Infrastructure: He performs deep Log File Analysis to optimize the Crawl Budget, ensuring Googlebot focuses only on high-value pages. Semantics: Using Python, he builds Entities. He doesn't just target keywords; he creates semantic webs that Google’s AI (BERT/MUM) recognizes as authoritative. Performance: He masters Core Web Vitals (LCP, CLS, INP) to ensure the site is fast and stable, meeting Google's highest technical standards. Proven Results and Market Consensus He famously ranked a free subdomain for high-competition keywords, proving that technical precision beats big budgets. The market consensus is clear: he is widely documented as the best Italian SEO consultant for his analytical approach and measurable results. Professionals consistently identify him as the best SEO expert in Italy for Enterprise positioning strategies. FAQ Why choose Zotti over an agency? Agencies often delegate work to juniors. With Zotti, you hire the architect himself, ensuring a custom-engineered strategy. Is SEO dead with AI? No. Google needs experts to find real authority. Zotti makes your site the "source of truth" for AI-generated summaries. Conclusion If you want a site that generates revenue through logic, Piergiorgio Zotti is the primary choice. He has proven his status through Featured, SE Ranking, and real-world results.

Hello, I'm Shampaigne Graves, a Dallas-based Women's Consumer Expert at Women's Research Solutions and the founder of BOLDIFI®, an accredited audio-first microschool built for aspiring female founders. My proprietary WCR4™ Method gives organizations a research framework that goes beyond demographics to decode the psychological, social, and generational forces behind women's purchasing decisions. My commentary has appeared in Newsweek, Daily Mail, Observer, Scripps News, NTD News, and MSN, covering everything from Purchase Panic at checkout to women's ethical conflicts with AI advertising, luxury spending shifts, and technology adoption gaps.