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May 04

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April 03

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14 Unconventional PR Strategies that Delivered Exceptional Results

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13 Strategies to Navigate the Evolving Media Landscape

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15 Elements of a Successful Media Pitch

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13 Strategies to Build Strong Relationships With Journalists

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January 09

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Designing Public Relations Media Kits That Reporters Actually Use

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Orchestrating Launch Communications Across Earned and Owned Media

Aligning Public Relations and Legal: Preserve Impact Without Losing Accuracy

5 Ways to Leverage Social Media to Build Relationships with Journalists

Speed vs Accuracy in Public Relations Crisis Communications: What Guides Your First Moves

Newsjacking in Earned Media: Know When to Weigh In and When to Pass

How Do You Maintain Authenticity When Working With Influencers or Brand Ambassadors?

Spokesperson Bench Building in Public Relations: Practices That Scale Credibility

Press Embargoes and Exclusives: Make Calls That Protect Trust in Media Relations

How Do You Push Back Against Client Requests That Conflict With Ethical PR Standards?

Crisis Communications: How Public Relations Teams Choose Speed Without Losing Accuracy

Train Spokespeople for Media Interviews That Build Trust

How Can Data Visualization Help You Secure Budget or Resources for Your PR Team?

Keep PR Messages Timely Without Losing Accuracy in Legal Review

How to Package Public Relations Visuals Editors Actually Use

How Can You Connect Your Story to a Journalist's Recent Work to Strengthen Your Pitch?

Make Public Relations Data Stories Newsworthy Without Losing Trust

How to Decline Weak Announcements in Public Relations Without Burning Bridges

How PR Teams Choose Exclusives, Embargoes, or Broad Outreach in Media Relations

Speeding Public Relations Approvals With Legal Without Losing Accuracy

How Do You Overcome PR Media Impact Measurement Challenges?

How Media Relations Pros Build Trust Between Pitches

Requesting Corrections in Media Relations Without Damaging the Relationship

How Do You Measure the Qualitative Impact of Media Coverage?

Correcting Misinformation in Media and Social Without Amplifying It: PR Playbooks That Work

How Do You Balance Advocacy with Credibility and Truthfulness?

What 30,000 Press Releases Taught Me About the One That Gets Read

Adapting PR Campaigns for Global Audiences Without Losing the Core Story

The 4-Point Pre-Send Gate That Took FORKOFF From 11 Percent to 67 Percent Byline Acceptance

Press Interview Coaching That Helps PR Spokespeople Stay Real and On Message

5 PR Tracking Mistakes and How to Ensure Proper Measurement from the Start

Decide When to Localize Media Pitches for Global PR

7 Ways to Add Value to a Journalist's Work Beyond Pitching Stories

Intellectual Honesty as a Growth Hack: How Radical Transparency Builds Unbeatable Brands

How I Ran a PR Sprint With No Budget and Landed TV, Magazine, and National Media Coverage

Why "As Seen On" Logos Matter More in the Age of AI Search

3 PR Strategies That Now Drive AI Search Visibility

Get Executives Ready for Live Media Interviews Without Sounding Scripted

Craft Executive Thought Leadership That Feels Authentic and Builds Momentum

PR Didn't Die. It Got Rewired.

How Brand Positioning Earns Better Press: A Marketing Operator's View on PR That Actually Lands

PR Wins and Page Speed: The Hidden Cost of a Slow Newsroom

How Do You Differentiate Between Vanity Metrics and Meaningful Media Impact Indicators?

What Modern PR Outreach Actually Looks Like After Three Years of Doing It Wrong

Run Blame-Free PR Debriefs That Lead to Lasting Improvements

Pressure-Test Data Stories for Media Without Overpromising

How Have You Adapted Your PR Approach to Focus on Niche Communities?

Your Customers Already Wrote Your Positioning. You Just Haven't Read It.

Protect Credibility in PR with Strong Influencer and Community Partnerships

Align SEO and PR to Boost Organic Discovery from Newsroom Content

23 Creative PR Campaign Elements That Make Your Story More Shareable

Localize Global Communications Without Losing the Core Story

Defuse Public Complaints with Credible PR Responses

How Has AI Changed the Way You Analyze PR Campaign Performance?

Prioritize Long-Game Brand Reputation Over Short-Lived PR Spikes

Keep Embargoes Intact While Deepening Media Trust

8 Ways to Use a Journalist's Social Media Activity to Personalize Your Pitch

Make the Right Call on Exclusives vs Broad Pitches in Media Outreach

Build a Reliable Spokesperson Bench for Press Interviews

Make Smart PR Budget Tradeoffs Across Earned, Owned, and Paid

15 Stakeholder Feedback Methods to Gauge PR Success Beyond Internal Metrics

Win Fast Alignment for High-Stakes PR Statements Without Diluting the Message

11 Lessons About Journalist Preferences That Improve Relationship-Building

How Can Transparency and Vulnerability in PR Communications Help Your Brand?

How Do You Select Which Stories Are Worth Telling on Social Media?

14 Creative Ways to Use Humor in PR Campaigns Without Alienating Your Audience

22 PR Messaging Mistakes to Avoid and Tips for Crafting Effective PR Messages

19 Ways to Benchmark and Contextualize Your Media Impact Data

How to Improve Stakeholder Understanding of PR Results Through Data Visualization

Trustworthy Survey Practices in PR: What Smart Brands Know (and Others Learn Too Late)

10 Pieces of Information to Research Before Personalizing a Media Pitch

4 Data Sources to Combine with Traditional Media Metrics for Better PR Impact Reporting

When PR Success Metrics Proved Misleading: What Adjustments Did You Make?

Reddit/Discord Triage to Contain Rumors Fast

8 PR Campaign Timing and Execution Mistakes and What We Learned

B2B SaaS Analyst Relations That Move the Needle

4 Examples of Packaging Stories with Exclusive Access: How Does Exclusivity Impact Media Interest?

Building a High-Conversion Podcast Guesting Pipeline