Connectively: Connecting Publishers with Subject Matter Experts

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22 Techniques to Make Social Storytelling Campaigns Feel Authentic Rather Than Promotional

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October 06

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Show Real Impact from Earned Media Without Vanity Metrics

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October 06

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Prioritize Competing Stories: Public Relations Teams Share What Keeps Stakeholders Aligned

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October 05

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20 Communication Habits That Help PR Professionals Build Trust with Journalists

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October 02

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Personal branding in SEO: why you need it and how to build your reputation

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October 01

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A Vendor Sold Us Traffic That Did Not Exist. Now We Audit Outlets Like Suppliers.

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October 01

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Why PR Teams Should Treat Customer Reviews as Media Assets

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October 01

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Win Executive Trust: How Public Relations Leaders Report Impact Without Overclaiming

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September 29

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The Media List Is the Least Audited Document in PR

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September 28

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How to Balance Owned Channels and Earned Media in Press Announcements Without Burning Bridges

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September 28

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Where Has AI Proven Less Helpful in PR Work? What Can This Teach Us About AI's Limitations?

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September 25

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The Outreach Brief That Took Response From 4% To 31%

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September 25

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Digital PR and Brand Positioning for Small Service Businesses

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September 25

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Most PR Briefs Arrive as Reputation Problems in Disguise

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September 25

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Brand Positioning for a Small Service Company Starts With What You Refuse to Do

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September 25

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The Data Drop Where We Gave One Reporter an Exclusive and Lost the Story

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September 25

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I Landed National Press for $0. The Secret Was Homework, Not Budget.

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September 25

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PR Strategies for Marketing Agencies That Earn Media Coverage

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September 25

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Our Best Coverage Came From the Weeks We Had Nothing to Announce

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September 25

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Small Businesses Don’t Need to Look Bigger, They Need Better Brand Positioning

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September 25

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Make the Call on Negative Press: Media Relations Pros Share When to Engage or Hold Back

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September 22

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What actually gets covered in trade media, from someone who runs one

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September 21

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How Public Relations Pros Say No to Reporter Requests Without Burning Bridges

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September 21

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15 Creative Ways to Maintain Ongoing Relationships with Journalists

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September 18

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The Media Outreach Lesson I Learned After 200 Ignored Pitches

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September 18

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What Local Service Businesses Can Learn From Clear Brand Positioning

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September 16

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Orchestrating Launch Communications Across Earned and Owned Media

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September 15

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How Do You Incorporate Purpose-Driven Storytelling Into Your PR Approach?

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September 15

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Turn Earned Media Into Results: Amplify Coverage Across Website, Email, and Social

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September 15

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Get Better Coverage with Smart Embargo or Exclusive Decisions in Media Relations

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September 15

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Choose the Right Exclusive or Embargo to Lift Earned Media Results

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September 14

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The Reactive-PR Playbook: How a Bootstrapped Founder Earns Real Media Coverage Without an Agency

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September 11

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Coach Spokespeople for Media Interviews Without Over-Scripting

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September 08

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PR Media Pitching Choices: Offer an Exclusive or Go Broad Without Burning Bridges

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September 01

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Running Blameless Public Relations Postmortems That Produce Real Improvements

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August 31

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11 Lessons Learned from Failed Media Pitches and How to Improve Your Strategy

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August 28

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If Your Brand Works for Everyone, It Works for No One

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August 28

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Keeping Media Relationships Warm Between News Cycles

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August 25

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Designing Public Relations Media Kits That Reporters Actually Use

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August 24

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5 Ways to Research Journalists Before Reaching Out to Strengthen Relationships

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August 21

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Aligning Public Relations and Legal: Preserve Impact Without Losing Accuracy

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August 17

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5 Ways to Leverage Social Media to Build Relationships with Journalists

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August 14

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Speed vs Accuracy in Public Relations Crisis Communications: What Guides Your First Moves

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August 11

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Newsjacking in Earned Media: Know When to Weigh In and When to Pass

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August 10

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How Do You Maintain Authenticity When Working With Influencers or Brand Ambassadors?

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August 07

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Spokesperson Bench Building in Public Relations: Practices That Scale Credibility

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August 04

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Press Embargoes and Exclusives: Make Calls That Protect Trust in Media Relations

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August 03

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How Do You Push Back Against Client Requests That Conflict With Ethical PR Standards?

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July 31

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Crisis Communications: How Public Relations Teams Choose Speed Without Losing Accuracy

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July 28

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Train Spokespeople for Media Interviews That Build Trust

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July 27

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How Can Data Visualization Help You Secure Budget or Resources for Your PR Team?

By PR Thrive

July 24

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Keep PR Messages Timely Without Losing Accuracy in Legal Review

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July 21

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How to Package Public Relations Visuals Editors Actually Use

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July 20

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How Can You Connect Your Story to a Journalist's Recent Work to Strengthen Your Pitch?

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July 17

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Make Public Relations Data Stories Newsworthy Without Losing Trust

By PR Thrive

July 14

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How PR Teams Choose Exclusives, Embargoes, or Broad Outreach in Media Relations

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July 14

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How to Decline Weak Announcements in Public Relations Without Burning Bridges

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July 14

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Speeding Public Relations Approvals With Legal Without Losing Accuracy

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July 13

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How Do You Overcome PR Media Impact Measurement Challenges?

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July 10

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How Media Relations Pros Build Trust Between Pitches

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July 07

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Requesting Corrections in Media Relations Without Damaging the Relationship

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July 06

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How Do You Measure the Qualitative Impact of Media Coverage?

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July 03

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Correcting Misinformation in Media and Social Without Amplifying It: PR Playbooks That Work

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June 29

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How Do You Balance Advocacy with Credibility and Truthfulness?

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June 27

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What 30,000 Press Releases Taught Me About the One That Gets Read

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June 23

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Adapting PR Campaigns for Global Audiences Without Losing the Core Story

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June 23

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The 4-Point Pre-Send Gate That Took FORKOFF From 11 Percent to 67 Percent Byline Acceptance

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June 23

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Press Interview Coaching That Helps PR Spokespeople Stay Real and On Message

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June 22

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5 PR Tracking Mistakes and How to Ensure Proper Measurement from the Start

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June 19

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Decide When to Localize Media Pitches for Global PR

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June 15

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7 Ways to Add Value to a Journalist's Work Beyond Pitching Stories

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June 12

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Intellectual Honesty as a Growth Hack: How Radical Transparency Builds Unbeatable Brands

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June 12

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3 PR Strategies That Now Drive AI Search Visibility

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June 10

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How I Ran a PR Sprint With No Budget and Landed TV, Magazine, and National Media Coverage

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June 10

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Why "As Seen On" Logos Matter More in the Age of AI Search

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June 10

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Get Executives Ready for Live Media Interviews Without Sounding Scripted

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June 09

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How Brand Positioning Earns Better Press: A Marketing Operator's View on PR That Actually Lands

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June 08

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PR Wins and Page Speed: The Hidden Cost of a Slow Newsroom

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June 08

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Craft Executive Thought Leadership That Feels Authentic and Builds Momentum

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June 08

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PR Didn't Die. It Got Rewired.

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June 08

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How Do You Differentiate Between Vanity Metrics and Meaningful Media Impact Indicators?

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June 05

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What Modern PR Outreach Actually Looks Like After Three Years of Doing It Wrong

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June 04

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Run Blame-Free PR Debriefs That Lead to Lasting Improvements

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June 02

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Pressure-Test Data Stories for Media Without Overpromising

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June 01

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How Have You Adapted Your PR Approach to Focus on Niche Communities?

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May 29

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Your Customers Already Wrote Your Positioning. You Just Haven't Read It.

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May 29

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Protect Credibility in PR with Strong Influencer and Community Partnerships

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May 26

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Align SEO and PR to Boost Organic Discovery from Newsroom Content

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May 25

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23 Creative PR Campaign Elements That Make Your Story More Shareable

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May 23

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Localize Global Communications Without Losing the Core Story

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May 19

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Defuse Public Complaints with Credible PR Responses

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May 18

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How Has AI Changed the Way You Analyze PR Campaign Performance?

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May 15

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Prioritize Long-Game Brand Reputation Over Short-Lived PR Spikes

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May 12

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Keep Embargoes Intact While Deepening Media Trust

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May 11

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8 Ways to Use a Journalist's Social Media Activity to Personalize Your Pitch

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May 08

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Build a Reliable Spokesperson Bench for Press Interviews

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May 06

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Make the Right Call on Exclusives vs Broad Pitches in Media Outreach

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May 06

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Make Smart PR Budget Tradeoffs Across Earned, Owned, and Paid

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May 04

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15 Stakeholder Feedback Methods to Gauge PR Success Beyond Internal Metrics

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May 01

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Win Fast Alignment for High-Stakes PR Statements Without Diluting the Message

By PR Thrive

April 28

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11 Lessons About Journalist Preferences That Improve Relationship-Building

By PR Thrive

April 24

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How Can Transparency and Vulnerability in PR Communications Help Your Brand?

By PR Thrive

April 17

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How Do You Select Which Stories Are Worth Telling on Social Media?

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April 10

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22 PR Messaging Mistakes to Avoid and Tips for Crafting Effective PR Messages

By PR Thrive

April 03

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14 Creative Ways to Use Humor in PR Campaigns Without Alienating Your Audience

By PR Thrive

April 03

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19 Ways to Benchmark and Contextualize Your Media Impact Data

By PR Thrive

April 03

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How to Improve Stakeholder Understanding of PR Results Through Data Visualization

By PR Thrive

March 27

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Trustworthy Survey Practices in PR: What Smart Brands Know (and Others Learn Too Late)

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March 09

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10 Pieces of Information to Research Before Personalizing a Media Pitch

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March 06

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4 Data Sources to Combine with Traditional Media Metrics for Better PR Impact Reporting

By PR Thrive

February 27

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When PR Success Metrics Proved Misleading: What Adjustments Did You Make?

By PR Thrive

February 20

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Reddit/Discord Triage to Contain Rumors Fast

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February 16

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8 PR Campaign Timing and Execution Mistakes and What We Learned

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February 13

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B2B SaaS Analyst Relations That Move the Needle

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February 09

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Building a High-Conversion Podcast Guesting Pipeline

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February 06

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4 Examples of Packaging Stories with Exclusive Access: How Does Exclusivity Impact Media Interest?

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February 06

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How Local Businesses Can Beat National Chains With Smarter SEO and Digital Marketing

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February 05

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Super Bowl Real-Time PR Guardrails That Work

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February 02

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Press Room Schema and IA That Cut Journalist Back-and-Forth

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January 30

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8 Creative Ways to Use AI for Content Creation in PR While Maintaining Authentic Voice

By PR Thrive

January 30

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Why Podcasts Are One of the Most Powerful Authority Platforms in PR Today

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January 26

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How Can Strong Journalist Relationships Benefit Your PR Efforts?

By PR Thrive

January 23

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Turning Press Coverage into High-Authority Links

By PR Thrive

January 19

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8 Ways to Use Personal Narratives to Make Technical Stories More Appealing to Media

By PR Thrive

January 16

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Quiet Period Communication That Stays Compliant

By PR Thrive

January 12

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How Do You Incorporate Experiential Elements Into PR Campaigns?

By PR Thrive

January 10

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Ghostwriting Workflows That Keep the Executive Voice

By PR Thrive

January 10

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Using GenAI for Precision Media List Segmentation

By PR Thrive

January 06

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8 Unconventional PR Campaign Ideas That Generated Unexpected Media Coverage

By PR Thrive

January 03

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8 Challenges in Measuring PR ROI and How to Overcome Them

By PR Thrive

December 27

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15 Examples of Direct-to-Audience PR Approaches That Bypass Traditional Media

By PR Thrive

December 19

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How Did You Convince a Top-Tier Outlet to Cover Your Story?

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December 12

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How LanguageCheck.ai Turned a Simple Pizza Box Into Smart PR

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December 11

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7 Preparation Steps to Take Before Pitching to Top-Tier Media Outlets

By PR Thrive

December 05

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7 Metrics for Measuring the ROI of Your PR Campaigns

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November 28

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9 Steps to Align Corporate Communications During Strategic Pivots

By PR Thrive

November 13

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10 Ways to Measure ROI of Corporate Communications Initiatives

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November 12

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7 Ways to Effectively Communicate Complex Financial Information to Non-Financial Stakeholders

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November 11

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9 Innovative Channels for Corporate Communications That Boost Engagement

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November 10

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5 Ways to Balance Short-Term Results and Long-Term Strategy in Investor Communications

By PR Thrive

November 07

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7 Unconventional Approaches to Communicating Complex Financial Information to Investors

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November 06

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7 Ways to Adapt Your Media Relations Strategy for Today's Changing Journalism Landscape

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November 05

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6 Relationship-Building Techniques with Journalists That Benefit Beyond the Pitch-Publish Dynamic

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November 04

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7 Steps to Respond to Breaking Industry News Effectively

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November 03

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5 Media Interview Training Techniques That Work for Executives and SMEs

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October 31

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8 Ways to Leverage Digital Platforms for Enhanced Investor Relations

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October 30

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4 Digital PR Tools That Transformed Workflow Efficiency

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October 30

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8 Ways to Develop Corporate Narratives That Unify Diverse Business Units

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October 30

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Kateryna Odarchenko, CEO, Sic group usa

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October 28

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6 Examples of Data Visualization That Make Financial Information More Accessible to Investors

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October 28

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4 Challenging Communication Strategies for Delivering Difficult Messages

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October 24

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7 Ways to Effectively Integrate ESG Considerations into Investor Communications

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October 23

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10 Techniques for Bridging Communication Gaps Between Teams

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October 22

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Haley Spracale, Community Manager, Featured

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October 21

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5 Ways to Cultivate Media Relationships Beyond Pitches for Unexpected Coverage

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October 21

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4 Ways to Effectively Communicate Business Pivots to Investors

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October 20

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14 Ways to Transform Complex Company Information into Compelling Messaging

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October 17

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9 Ways to Use Data for Identifying the Right Media Targets for Your Campaign

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October 16

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9 Internal Communications Initiatives that Significantly Improved Employee Engagement

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October 15

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22 Methods to Attract New Categories of Investors: Tailoring Your Messaging for Success

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October 14

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6 Ways to Successfully Manage Negative Media Coverage and Turn the Narrative Around

By PR Thrive

October 13

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6 Elements That Make a Pitch Stand Out in a Journalist’s Inbox

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October 10

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6 Tips for Overcoming PR Pitch Rejection: Advice from Media Relations Experts

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October 10

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4 Ways to Pivot Your PR Campaign During Unexpected Circumstances

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October 09

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5 PR Crisis Management Lessons that Changed My Approach

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October 08

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13 Ways to Manage Investor Expectations During Challenging Financial Periods

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October 07

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5 Techniques for Crafting Attention-Grabbing Media Pitches that Secure Coverage

By PR Thrive

October 06

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8 Tips for Effective Follow-Up After Sending a Pitch

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October 03

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10 Lessons From Failed Communications Campaigns

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October 03

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7 Crisis Communication Protocols that Proved Essential During Unexpected Issues

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October 02

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6 Ways to Successfully Integrate Social Media Influencers into PR Campaigns

By PR Thrive

October 01

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10 Ways to Handle Disagreements With Clients About PR Strategies

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September 30

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14 Unconventional PR Strategies that Delivered Exceptional Results

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September 29

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How Media Coverage Directly Impacted Business and What We Learned

By PR Thrive

September 26

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6 Techniques to Prepare Executives for Difficult Earnings Call Questions and their Impact On Company Perception

By PR Thrive

September 26

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4 Ways to Successfully Integrate Esg Messaging into Your Corporate Communications Strategy

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September 25

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16 Strategies for Managing Communications During Major Organizational Change

By PR Thrive

September 24

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6 Ways to Successfully Incorporate Data Analytics into Your PR Campaigns

By PR Thrive

September 23

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16 Communication Techniques that Maintain Trust and Morale During Challenging Times

By PR Thrive

September 22

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18 Principles for Balancing Transparency and Protecting Sensitive Corporate Information

By PR Thrive

September 19

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6 Common Misconceptions About PR and the Reality of the Industry

By PR Thrive

September 19

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25 Ways Data and Analytics Can Transform Your Communication Strategy

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September 18

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20 Creative Methods to Gather Feedback On Your Communications Effectiveness

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September 17

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10 Ways to Repair Damaged Stakeholder Relationships Through Strategic Communications

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September 16

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12 Unconventional Media Channels that Delivered Surprising Results

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September 15

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3 Approaches to Balance Newsworthiness and Brand Messaging

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September 12

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3 Strategies for Maintaining Media Relationships Between Announcements

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September 12

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How to Use Press Releases to Manage Public Perception and Address Misconceptions

By PR Thrive

September 05

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5 Strategies to Pitch Sensitive Or Controversial Topics to Journalists

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August 29

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How to Secure High-Profile Media Placements for Your Company

By PR Thrive

August 22

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5 Criteria to Decide Whether An Announcement Warrants a Press Release

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August 15

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3 Valuable Advice for Building Successful Journalist Relationships

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August 08

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How to Pivot Pitches Based On Journalist Feedback

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August 01

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6 Mistakes to Avoid When Crafting Press Releases

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July 25

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6 Tactics to Follow Up With Journalists Without Being Persistent

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July 19

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How to Manage Stakeholder Approvals for Press Releases

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July 18

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9 Top SEO Tips to Optimize Press Releases for Search Engines

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July 17

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8 Tools to Streamline PR Workflow and Improve Efficiency

By PR Thrive

July 17

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9 Ways to Use Digital Tools to Enhance PR Efforts

By PR Thrive

June 20

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2 Ethical Considerations PR Professionals Should Always Keep in Mind

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June 16

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How to Navigate the Relationship Between Paid Media and Earned Media

By PR Thrive

June 16

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5 Unusual Tactics to Secure Media Coverage for Press Releases

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June 16

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3 Tips for Handling Difficult Media Inquiries and Interviews

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May 24

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How to Identify and Engage With Key Influencers Successfully

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May 23

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5 Resources to Stay Updated On Press Release Writing Best Practices

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May 09

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7 Strategies for Addressing Inaccuracies in Media Coverage

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May 02

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How to Use Multimedia to Enhance Pitches and Secure Coverage

By PR Thrive

April 25

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4 Ways to Leverage Data for More Compelling Media Pitches

By PR Thrive

April 18

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8 Tips for Crafting Compelling Headlines for Press Releases

By PR Thrive

April 11

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How to Pivot Press Release Strategies Amidst Unforeseen Circumstances

By PR Thrive

April 07

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7 Strategies to Handle Difficult Questions from Journalists

By PR Thrive

April 01

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11 Key Qualities to Look for When Hiring a PR Professional

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March 20

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How to Manage Crisis Communication Through Press Releases

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March 13

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13 Strategies to Navigate the Evolving Media Landscape

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March 06

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When and Why Press Releases Are Still Effective Today

By PR Thrive

February 27

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3 Tips to Craft Compelling Narratives in Press Releases

By PR Thrive

February 20

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7 Ethical Considerations When Drafting and Distributing Press Releases

By PR Thrive

February 13

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How to Align PR Efforts With Overall Business Objectives

By PR Thrive

February 08

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13 Emerging Trends in PR and How They’Re Shaping the Industry

By PR Thrive

February 08

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4 Ways to Ensure Pitches Are Accurate and Factual

By PR Thrive

January 23

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15 Elements of a Successful Media Pitch

By PR Thrive

January 16

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13 Strategies to Build Strong Relationships With Journalists

By PR Thrive

January 09

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6 Ethical Considerations to Keep in Mind When Pitching Journalists

By PR Thrive

December 26

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11 Preferred Methods for Pitching Journalists: Email, Social Media, and More

By PR Thrive

December 19

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11 Key Advice for My Younger Self Starting in PR

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December 16

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5 Overlooked Skills Essential for PR Success

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December 05

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How to Measure ROI of Press Release Efforts With Key Metrics

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December 03

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4 Successful Collaborations With Journalists and Influencers in PR

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November 21

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8 Strategies to Build and Maintain Long-Term Journalist Relationships

By PR Thrive

November 14

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How Do You Measure the Success of a Public Relations Campaign?

By PR Thrive

October 29

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How Does Data Analytics Inform Communication Strategy?

By PR Thrive

October 29

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How Have You Adapted Your Communication Strategy to the Rise of Social Media Influencers?

By PR Thrive

October 29

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How Have You Successfully Managed Your Brand’s Reputation During Challenging Times?

By PR Thrive

September 27

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How Do You Increase Engagement On Corporate Blogs Or Social Media Platforms?

By PR Thrive

September 19

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What Unexpected Lessons Can Be Learned from Public Relations Campaigns?

By PR Thrive

September 13

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What Are Strategies for Tailoring Marketing Campaigns to Niche Audiences?

By PR Thrive

September 03

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What Tools or Platforms Are Indispensable for PR and Communications?

By PR Thrive

August 21

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What Kind of Partnerships Have Boosted Your Public Relations Efforts?

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August 13

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What Approaches Personalize Company Communications for Stakeholders?

By PR Thrive

August 06

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How Do You Integrate User-Generated Content Into Your Marketing Strategy?

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August 02

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What Are Common Ethical Dilemmas in Public Relations?

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July 23

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How Do You Stay Organized in the Fast-Paced Public Relations Field?

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July 15

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What Creative Strategies Can Differentiate a Press Release for Media Coverage?

By PR Thrive

July 12

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What Are Effective Methods for Ensuring Consistent Messaging Across Communication Channels?

By PR Thrive

July 10

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What Makes a Media Pitch Successful?

By PR Thrive

July 10

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How Does a Public Relations Specialist Make Complex Information Accessible?

By PR Thrive

July 05

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What Resources Help You Stay Updated With PR Industry Trends?

By PR Thrive

June 27

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What Are the Keys to Managing a Successful Press Conference?

By PR Thrive

June 25

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How Can Internal Communications Be Managed During Major Organizational Changes?

By PR Thrive

June 17

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What Are Effective Crisis Communication Experiences from the Public Relations Industry?

By PR Thrive

April 30

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How Do You Leverage Employee Advocacy in Public Relations?

By PR Thrive

April 29

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How Can Customer Feedback Influence Marketing Decisions?

By PR Thrive

April 18

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What Are Strategies for Tailoring Messages to Different Audiences?

By PR Thrive

April 17

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How Can User-Generated Content Be Effectively Integrated into Marketing Campaigns?

By PR Thrive

March 23

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What Strategies Can a Public Relations Specialist Use to Adapt Marketing to a Tight Budget?

By PR Thrive

March 13

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What Are Effective Ways to Integrate Visual Elements into PR Communications?

By PR Thrive

March 07

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What Are Examples of Campaigns that Required a Strategy Pivot?

By PR Thrive

February 28

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How Do You Pivot a Communication Strategy in Response to External Events?

By PR Thrive

February 22

PR Thrive

How Does Data Analytics Inform a Communications Strategy?

By PR Thrive

February 20

PR Thrive

What Innovative Tools Improve Workflow for a Public Relations Specialist?

By PR Thrive

February 08

PR Thrive

What Are Unique Angles for Pitching Stories that Media Initially Overlook?

By PR Thrive

February 07

PR Thrive

What Are Specific Challenges Faced by Public Relations Specialists?

By PR Thrive

February 05

PR Thrive

What Tactics Increase Engagement On Platforms for Marketing Professionals?

By PR Thrive

January 31

PR Thrive

What Are Common Challenges in Media Relations for a Public Relations Specialist?

By PR Thrive

January 29

PR Thrive

What Unique Challenges Arise When Aligning Marketing Objectives With Business Goals?

By PR Thrive

January 25

PR Thrive

20 PR Strategy Mistakes and How to Recover from Them

22 Techniques to Make Social Storytelling Campaigns Feel Authentic Rather Than Promotional

Show Real Impact from Earned Media Without Vanity Metrics

Prioritize Competing Stories: Public Relations Teams Share What Keeps Stakeholders Aligned

20 Communication Habits That Help PR Professionals Build Trust with Journalists

Personal branding in SEO: why you need it and how to build your reputation

A Vendor Sold Us Traffic That Did Not Exist. Now We Audit Outlets Like Suppliers.

Why PR Teams Should Treat Customer Reviews as Media Assets

Win Executive Trust: How Public Relations Leaders Report Impact Without Overclaiming

The Media List Is the Least Audited Document in PR

How to Balance Owned Channels and Earned Media in Press Announcements Without Burning Bridges

Where Has AI Proven Less Helpful in PR Work? What Can This Teach Us About AI's Limitations?

The Outreach Brief That Took Response From 4% To 31%

Digital PR and Brand Positioning for Small Service Businesses

Most PR Briefs Arrive as Reputation Problems in Disguise

Brand Positioning for a Small Service Company Starts With What You Refuse to Do

The Data Drop Where We Gave One Reporter an Exclusive and Lost the Story

I Landed National Press for $0. The Secret Was Homework, Not Budget.

PR Strategies for Marketing Agencies That Earn Media Coverage

Our Best Coverage Came From the Weeks We Had Nothing to Announce

Small Businesses Don’t Need to Look Bigger, They Need Better Brand Positioning

Make the Call on Negative Press: Media Relations Pros Share When to Engage or Hold Back

What actually gets covered in trade media, from someone who runs one

How Public Relations Pros Say No to Reporter Requests Without Burning Bridges

15 Creative Ways to Maintain Ongoing Relationships with Journalists

The Media Outreach Lesson I Learned After 200 Ignored Pitches

What Local Service Businesses Can Learn From Clear Brand Positioning

Orchestrating Launch Communications Across Earned and Owned Media

How Do You Incorporate Purpose-Driven Storytelling Into Your PR Approach?

Turn Earned Media Into Results: Amplify Coverage Across Website, Email, and Social

Get Better Coverage with Smart Embargo or Exclusive Decisions in Media Relations

Choose the Right Exclusive or Embargo to Lift Earned Media Results

The Reactive-PR Playbook: How a Bootstrapped Founder Earns Real Media Coverage Without an Agency

Coach Spokespeople for Media Interviews Without Over-Scripting

PR Media Pitching Choices: Offer an Exclusive or Go Broad Without Burning Bridges

Running Blameless Public Relations Postmortems That Produce Real Improvements

11 Lessons Learned from Failed Media Pitches and How to Improve Your Strategy

If Your Brand Works for Everyone, It Works for No One

Keeping Media Relationships Warm Between News Cycles

Designing Public Relations Media Kits That Reporters Actually Use

5 Ways to Research Journalists Before Reaching Out to Strengthen Relationships

Aligning Public Relations and Legal: Preserve Impact Without Losing Accuracy

5 Ways to Leverage Social Media to Build Relationships with Journalists

Speed vs Accuracy in Public Relations Crisis Communications: What Guides Your First Moves

Newsjacking in Earned Media: Know When to Weigh In and When to Pass

How Do You Maintain Authenticity When Working With Influencers or Brand Ambassadors?

Spokesperson Bench Building in Public Relations: Practices That Scale Credibility

Press Embargoes and Exclusives: Make Calls That Protect Trust in Media Relations

How Do You Push Back Against Client Requests That Conflict With Ethical PR Standards?

Crisis Communications: How Public Relations Teams Choose Speed Without Losing Accuracy

Train Spokespeople for Media Interviews That Build Trust

How Can Data Visualization Help You Secure Budget or Resources for Your PR Team?

Keep PR Messages Timely Without Losing Accuracy in Legal Review

How to Package Public Relations Visuals Editors Actually Use

How Can You Connect Your Story to a Journalist's Recent Work to Strengthen Your Pitch?

Make Public Relations Data Stories Newsworthy Without Losing Trust

How PR Teams Choose Exclusives, Embargoes, or Broad Outreach in Media Relations

How to Decline Weak Announcements in Public Relations Without Burning Bridges

Speeding Public Relations Approvals With Legal Without Losing Accuracy

How Do You Overcome PR Media Impact Measurement Challenges?

How Media Relations Pros Build Trust Between Pitches

Requesting Corrections in Media Relations Without Damaging the Relationship

How Do You Measure the Qualitative Impact of Media Coverage?

Correcting Misinformation in Media and Social Without Amplifying It: PR Playbooks That Work

How Do You Balance Advocacy with Credibility and Truthfulness?

What 30,000 Press Releases Taught Me About the One That Gets Read

Adapting PR Campaigns for Global Audiences Without Losing the Core Story

The 4-Point Pre-Send Gate That Took FORKOFF From 11 Percent to 67 Percent Byline Acceptance

Press Interview Coaching That Helps PR Spokespeople Stay Real and On Message

5 PR Tracking Mistakes and How to Ensure Proper Measurement from the Start

Decide When to Localize Media Pitches for Global PR

7 Ways to Add Value to a Journalist's Work Beyond Pitching Stories

Intellectual Honesty as a Growth Hack: How Radical Transparency Builds Unbeatable Brands

3 PR Strategies That Now Drive AI Search Visibility

How I Ran a PR Sprint With No Budget and Landed TV, Magazine, and National Media Coverage

Why "As Seen On" Logos Matter More in the Age of AI Search

Get Executives Ready for Live Media Interviews Without Sounding Scripted

How Brand Positioning Earns Better Press: A Marketing Operator's View on PR That Actually Lands

PR Wins and Page Speed: The Hidden Cost of a Slow Newsroom