Zac Durham

I'm the Founder of IncentiveOps Consulting LLC, a specialized sales compensation consultancy built for companies that need clarity, rigor, and operational control over how they pay their sellers. My work sits at the intersection of incentive strategy, commission operations, and ICM implementation. I partner with revenue and finance leaders to design compensation structures that are defensible to leadership, motivating to sales teams, and built to scale — not just survive the next fiscal year. Before founding IncentiveOps, I spent 9 years in sales compensation and revenue operations where I saw firsthand how fragile most compensation operations really are: manual calculations, undocumented governance, misaligned incentives, and ICM platforms configured without a clear plan behind them....