Zabi Niazi

B2B SaaS Digital Marketing and Demand Generation Leader with 16+ years of experience accelerating revenue growth and pipeline scale. I specialize in building high-performance, full-funnel strategies that optimize acquisition efficiency and increase conversion rates for B2B SaaS companies. My approach is data-driven, blending hands-on execution with strategic oversight to deliver measurable business outcomes. My expertise delivers tangible results: -> Growth and Demand Generation: Managed 7-figure budgets to achieve double-digit MQL and SQL growth, accelerating pipeline and driving revenue impact. -> Performance Marketing and Paid Media: With deep expertise in Google Ads, LinkedIn Ads, and Bing Ads, I consistently deliver high ROAS, +8 Quality Scores, and over 30% improvement...