Yugandhara leads marketing at Parason Machinery, an Indian OEM that designs and supplies pulp and paper machinery to over 75 countries across Africa, Latin America, Southeast Asia, and the Middle East. With direct exposure to paper mill operators, plant engineers, and project developers across emerging markets, she focuses on simplifying complex industrial engineering into clear and effective communication for global B2B buyers. Her expertise includes technical content strategy, export market positioning, sustainability-focused communication, and buyer journey content for large-scale capital equipment projects ranging from $500K to $50M+. Working closely with Parason’s engineering team across stock preparation, tissue, kraft paper, molded fiber, and recycled paper machinery, she brin...