Founder of Llusso (shopllusso.com), a skincare retailer specializing in authenticated K-beauty brands including Beauty of Joseon, Anua, COSRX, Skin1004, and Medicube. Expert in Korean skincare ingredients including PDRN, exosomes, niacinamide, heartleaf, centella, and azelaic acid. Publisher of Skin School, a K-beauty education blog covering 2026 skincare trends and ingredient science.