Yaki Shabat is the CEO of Personyze, a complete website personalization and A/B testing platform that helps businesses turn anonymous visitors into engaged customers. With deep experience across product, marketing technology, and conversion optimization, he has spent years helping ecommerce, SaaS, and content-driven companies deliver tailored experiences using unified visitor data and machine-learning algorithms. Yaki works hands-on with personalization strategy, recommendation engines, behavioral targeting, and experimentation—giving him a practical, results-focused view of what actually moves engagement and revenue. He regularly advises teams on how to balance automation with genuine customer relevance, and can speak to trends in AI-driven marketing, personalization, and testing.