Xina Eiland

Xina Eiland has spent nearly two decades doing what most communications firms cannot: making institutions accountable to the communities they claim to serve, while keeping them credible to the mainstream audiences who fund them. As President and CEO of X+PR, her Washington, D.C.-area multicultural communications agency, Xina operates at the intersection of narrative strategy, cultural fluency, and high-stakes reputation management. Her client roster has included global brands, federal agencies, and movement-driven nonprofits — work that demands precision in both message and messenger. Her federal contract work includes communications initiatives with the U.S. Department of Health and Human Services. She has led campaigns for Fortune 500 companies including Walgreens Boots Alliance and...