I'm a co-founder and e-commerce strategist with 15 years of deeply rooted experience in the e-commerce ecosystem. I spent the majority of my career on the agency side, partnering with small family-owned businesses all the way up to true global enterprise. That range gave me something most people in this industry don't have: a ground-level understanding of what it actually takes to build and scale an e-commerce business at every stage, across revenue optimization, growth strategy, and the full scope of technical development and implementation. Before launching my own ventures, I spent time in the e-commerce SaaS space, working closely with platforms and the partner ecosystems around them. That career gave me a front-row seat to how brands are built and scaled, and eventually I wanted t...