Upasna Gautam

I love pondering, discussing, architecting, and delivering holistic, data-driven strategies around the digital search experience: technical SEO, semantic search, e-commerce optimization, content and UX strategy, and consumer journey analysis. I've applied these practices to my work on some pretty awesome brands such as Mashable, PCMag, Ford Motor Company, Kimberly-Clark, Valvoline, Dr. Pepper Snapple Group, and Mars Corporation, just to name a few. I also love analyzing how mathematical principles and scientific methodologies provide structure to search algorithms and processes, as they provide a pragmatic, quantitative, and logical system of organization. I've presented and discussed my thought leadership on these topics at several industry conferences, including SMX, PubCon, the Dig...