Ulf Lonegren

I'm Ulf Lonegren, Executive Director of AI at Sōvyn and a 16-year veteran of digital marketing and search. My focus is AI-search visibility, what people are calling answer engine optimization (AEO): how brands get cited by ChatGPT, Perplexity, and Google's AI Overviews as buyers start asking an AI before they ever reach a website. I co-founded and spent 16 years running the digital growth agency Roketto, now part of Sōvyn, and today I work with B2B and healthcare companies on getting found in AI search, AI agents for marketing and sales operations, and signal-based outbound. I've watched search change more in the last two years than in the fifteen before it. My take: ranking #1 is becoming a vanity metric, and getting cited is the new game. I spend most of my time on the line between ...