Tom Lustina is Director of SEO at Straight North, a performance-driven digital marketing agency specializing in search, paid media, and lead generation. With over two decades of experience in search marketing, Tom has led SEO/AI strategy and execution for a wide range of organizations, ranging from midsize businesses to global brands, helping them achieve sustained growth through organic search. At Straight North, Tom oversees SEO strategy across diverse industries, combining technical optimization, content strategy, and data-driven insights to drive measurable business outcomes. The agency is known for integrating SEO with broader digital marketing efforts to increase qualified leads, revenue, and ROI. Tom’s expertise sits at the intersection of traditional SEO and emerging AI-dr...