Todd Irwin

I transform how brands compete.For over three decades, I’ve worked at the intersection of strategy and market competition, helping Fortune 500s and high-growth startups navigate complexity to create lasting competitive advantage. I’ve worked across sectors, from technology to luxury, finance to healthcare, and CPG to emerging markets, advising companies like Coca-Cola, Verizon, and Walmart, as well as VC-backed disruptors from the portfolios of Sequoia, Andreessen Horowitz, and Google Ventures.As the Chief Strategy Officer and Founder of Fazer, I’ve pioneered and developed De-Positioning, a methodology designed to make brands unassailable by solving customer problems better than anyone else.This isn’t about differentiation. It’s about rendering competitors irrelevant through hard strate...