Tessar Napitupulu

Tessar Napitupulu is the founder and CEO of Arfadia (PT Arfadia Digital Indonesia), a full-service digital marketing agency he founded in 2008 and that was legally incorporated as PT Arfadia Digital Indonesia in 2013. The agency now has more than 120 professionals across offices in Jakarta, Bandung, and Bali, and has served more than 625 clients across government, state-owned enterprises, insurance, manufacturing, education, and technology. In 2023 he introduced Generative Engine Optimization (GEO) as a service in Indonesia, before most agencies in the region treated AI answers as a channel at all. His work centers on AI visibility: how a brand gets named, described accurately, and cited by ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Copilot, Claude, and Grok. He ...