Tess MacGibbon

Game-changing marketing/communications leader and strategist with nearly 20 years digital marketing experience in health care. Develops and executes award-winning initiatives which: - deliver double-digit category and business growth. - improve online performance by 300%. - position strategies for seamless, global replication. - provide targeted alignment to business objectives. Specialties include: strategic planning and implementation, e-marketing/content strategy development, KOL advisory board development, crisis management communications, market research, project management, education platform development, brand architecture and defense, and integrated campaign design and execution.