I’m a UK-based Digital PR Specialist and editorial strategist, producing expert-led commentary, interviews, bylines and publication-ready features built for earned media coverage and long-term search visibility. I work across digital PR, SEO content and editorial positioning, helping experts and brands turn specialist insight into credible stories that editors can publish and audiences will trust. My work has appeared in outlets including MSN, Benzinga, The Scotsman, Daily Mirror, Daily Express, CIO, CSO Online, Edinburgh Evening News and Express & Star. I’m also a Top-Rated Plus freelancer on Upwork, known for shaping raw expertise into authoritative, publishable copy and for building content that carries both editorial weight and long-tail value.