Sumbal is an experienced analyst and business development professional with a history of working in the apparel and fashion industry. Balancing both artistic and data-driven approaches, Sumbal has developed the ability to examine a product, analyze customer needs, identify opportunities for improvements, and build out a strategy to successfully drive business goals. She works cross-functionally with sales, product strategy, market research, finance, and UX to make impactful decisions based on market trends. Skilled in digital marketing, website management, PR, negotiation, sales.