Steve Magami

Steve Magami is the Co-Founder and CEO of Fruitist, the global superfruit brand transforming how the world snacks. Guided by the mission of inspiring enjoyable and nutritious snacking, Steve co-founded Fruitist (formerly Agrovision) in 2012 after recognizing a major gap in the produce aisle. While other grocery staples were being elevated and reinvented, fruit remained commoditized. Steve saw an opportunity to create a new kind of snacking experience - one rooted in better flavor, consistency, and health - starting with blueberries. Under his leadership, Fruitist has grown into a $1B+ business with $400M in annual sales, distribution in 12,500+ stores across 28 countries. Part of what allows Fruitist to deliver exceptional superfruit at scale is a differentiated operational strategy ...