Sophia Chen

Founder & R&D Lead at cffinder | Beauty Market Strategist I am the Founder of cffinder, a UK-based beauty brand redefining everyday radiance through "skin-first" product development. My expertise lies at the intersection of innovative R&D and global brand scaling, having previously spearheaded international go-to-market strategies for over 10 leading beauty and consumer brands. My approach to beauty is rooted in solving real-world frustrations—like creating the perfect shimmer that stays on the skin rather than transferring onto delicate fabrics. I bring a unique "founder-meets-developer" perspective to the table, with hands-on experience in taking products from laboratory concepts to successful global launches through strategic creator marketing and consumer trust-buildin...