Sofia Villaweaver

Copywriter, messaging strategist, and AI manager specialising in the property and housing sector, I help estate and letting agents, developers, and housing organisations win more instructions and close more deals with ethical, high‑impact copy. Since 2019, I’ve worked with premium independents and national platforms, including HomeViews (now part of Rightmove), crafting lifestyle‑driven property descriptions, brochures, websites, email, and thought leadership that turn listings into enquiries. With a Distinction‑level MA in Creative Writing, SEO and AI‑visibility training, and hands‑on AI management experience, I focus on human‑led, tightly edited content that performs in an AI‑first search world. Journalists and publishers come to me for expert insights on property marketing, AI vis...