Simon Lee

I'm an IT and Tech expert. I've worked for 20+ years in this space helping startups and brands achieve amazing ROI with their mobile strategy—using psychology and user behaviour to build more compelling apps that their customers can't help but fall in love with! I started We Are Affective to work on that problem directly. We sit at the point where psychology, strategy, and design meet, and we use behavioural signals like hesitation, repeated scrolling, and drop-off at specific screens to find out what users won't tell you in a survey. A marketplace client I worked with recently saw checkout drop-off around a small platform fee, not because the fee was too high, but because it wasn't clear whether it was included in the price. That's a trust problem dressed up as a pricing problem, and ...