Shelby Farris

I’ve always believed in doing work I love, which first led me to the craft beer industry (yes, it was just as fun as it sounds). Eventually, I pivoted to chase my passion for writing, which is how I ended up freelancing and becoming a content marketer. Over the years, I’ve written for marketing agencies, startups, and entrepreneurs, developing expertise in content strategy, editing, and SEO. Now, as a content marketing manager in the B2B SaaS space, I specialize in original research and lead generation—crafting content that not only ranks but drives real business results.I love that content marketing lets me blend creativity with analytics. I use SEO tools and GA4 to plan and track content performance, leverage HubSpot for A/B testing and copy experiments, and have helped refine reporti...