I'm the COO of We-Curate, a luxury, beauty and lifestyle consulting agency specialising in EMEA, UK and US market entry, brand positioning, and investment readiness. We advise independent and scaling beauty brands on retail strategy, fractional leadership, brand valuation, and expansion into competitive Western markets. We have direct experience with Sephora, Space NK, Selfridges, Harrods, Harvey Nichols, and Neiman Marcus. We-Curate works with founders, investors, and leadership teams navigating the complexity of the modern beauty industry on both sides of the Atlantic.