Sayanta Goswami is a B2B Positioning Strategist who helps 8-9 figure firms stop losing enterprise and Fortune 500 deals to inferior competitors. He works in The Silent Evaluation Window™, the period where enterprise buyers make decisions before any sales conversation begins. His research shows 70-80% of buying decisions happen during this invisible phase, which is why technically superior B2B firms lose deals despite better capabilities. His proprietary framework, The Buyer Perception Architecture™, addresses what most leadership teams miss: buyers validate pre-existing perceptions formed through months of silent research using AI tools, peer networks, and public-facing positioning signals. Recent Client Impact: Generated $5.5M qualified pipeline in 14 weeks and secured a ServiceNow...