Sarah Schupp

Sarah Schupp is a senior communications and marketing leader specializing in the outdoor retail, snow sports, and mountain lifestyle industries. She currently leads public relations, content, and brand storytelling for Christy Sports, the largest specialty ski and snowboard retailer in the Rocky Mountains, with more than 50 locations across Colorado, Utah, Montana, and Washington. With deep experience across PR, earned media, brand strategy, and executive communications, Sarah helps connect national and regional media with timely, expert insight on skiing and snowboarding trends, gear innovation, outdoor retail, consumer behavior, and mountain-town culture. She works closely with Christy Sports’ long-tenured staff and in-store experts to translate technical knowledge into accessible, r...