Sanjeevni Chouhan

As the CEO of ABCWools, I am dedicated to revolutionizing the global crafting industry by bridging the gap between traditional textile heritage and modern e-commerce. Based in the historic textile hub of Jodhpur, I lead a team that serves knitting and crochet enthusiasts in over 180 countries. My mission extends beyond retail; I am passionate about fostering a socially conscious community, supporting women's welfare initiatives, and empowering crafters through education and high-quality sustainable materials. Under my leadership, ABCWools has grown into a world-class brand known for its 1,000+ yarn varieties and commitment to exceptional customer service.