Samuel McCulloch

Sam McCulloch is a Growth Lead at Permian Labs, where he works on USD.AI, a decentralized credit protocol focused on financing AI infrastructure through on-chain, asset-backed structures. His work centers on go-to-market strategy, borrower acquisition, and ecosystem partnerships across DeFi, stablecoins, and data center infrastructure. He specializes in translating complex financial and technical systems, including GPU-backed credit, structured lending, and real-world asset tokenization, into clear narratives for founders, investors, and operators. His experience spans protocol growth, content strategy, and market research across both crypto-native and institutional audiences. Sam regularly contributes insights on AI infrastructure financing, stablecoin design, private credit, and the i...