Sam Wise is the founder of Jetset Select, a modern luxury-travel publication known for its hotel curation, design-led reviews, and trend analysis. She covers how travelers choose high-end hotels, which global cities and destinations are gaining momentum, and how AI is reshaping the way people discover and book luxury travel. Sam blends on-the-ground editorial experience with a background in corporate communications, providing insightful and timely commentary on global hospitality trends, traveler behavior, and the signals that shape demand in the luxury market.