Rusty Reid

Relationship builder, strategist, and passionate advocate for people-first leadership. For over 30 years, it’s been a privilege to help lead Higginbotham’s growth into one of the top 20 independent brokerage firms in the U.S. and the largest in Texas. Since joining the firm as the 12th employee in 1986, I have focused on shaping a firm rooted in service, innovation, and culture. This vision led to developing Higginbotham’s single-source service model, streamlining access to insurance and financial services. It also inspired the creation of an employee ownership structure that aligns team success with the firm’s goals. A culture of generosity has been central, leaving a lasting mark on the communities we serve. My journey began at Ramey, King & Minnis, followed by a marketing rol...