Rory Bokser is the founder of Tract, a gut-health app for people managing IBD, IBS, and elimination diets. A McGill-trained product builder (B.Sc. Math & Computer Science, honours), he was the previous Head of Product at an e-commerce, HeliumDeploy and co-founded LunchBox, a top-10 Canadian food app with 30K+ users. He builds Tract from 11 years living with ulcerative colitis, focusing on a deeply personal problem and passion-driven goal: to help those suffering with natural approaches.