Roman Vasilenko

Roman Vasilenko (https://romanvasilenko.co/) runs display advertising operations as software. He builds the orchestration, QA, and campaign-state systems that let a four-person team carry the volume a much larger one normally needs: 80× growth in ad spend over two years, with no additional headcount. His work sits at the workflow layer of programmatic — what breaks when a campaign is launched by hand, which checks have to run before it goes live, and how much of a media operation can be moved into code. About three quarters of campaigns in the main launch path now go out through the automation, with one human approval gate left in it. He can speak from direct experience to: programmatic campaign operations and QA gates; automating media ops workflows; audience sizing and feasibility b...